Here is a great example of a “visual” Curriculum Vitae which complements a resume and provides more information about your skills and experience.

1. Visual Curriculum Vitae
of
CASEYCAREY
VP of Marketing/CMO
respectfully submitted

2. I passionately believe in a simple, yet
COMPELLING IDEA...
...the sole purpose of marketing
is to increase the value of the
enterprise.

3. Every marketing dollar, marketing tactic, and
marketing resource should positively impact
enterprise value.
if you generally agree,
I AM THE RIGHT GUY FOR
THE JOB
As a marketer, if the line of sight
to that objective is unclear, you
should question whether it is
worth doing.

4. the last 15 years, I have learned to do
5 THINGS REALLY WELL

5. a single promise
UNITING PURPOSE and
IGNITING ACTION
built on a foundation of
SUBSTANCE and
RELEVANCE
1. to build
STRONG
BRANDS
Brand Creation
Brand Migration
Brand Migration
Brand Creation
Brand Migration
Brand Migration
Brand Migration
Brand Expansion

6. 2. to design
WINNING GO-
TO-MARKET
STRATEGIES
• Differentiated, value-
based positioning of point
and end-to-end solutions
• Strategic market
segmentation and
persona development
• Packaging, pricing, and
offers designed to
increase market share
and drive growth

7. 3. to create
DEMAND
WITHIN
MARKETS
Integrated, Results-
Based Programs
Awareness,
top-of-the-funnel,
nurture, and retention.
ROI-based media mix
optimization.
Target markets from SMB
to Global 1000 CXOs.
Multichannel including
print, direct, event,
and all things digital.

8. 4. to develop
PASSIONATE
TRIBES
Speaking
Engagements
Blogging and Social
Marketing
Communities and
Influencers
Analyst
Relations
Media and
Public Relations

9. 5. to enable
EFFECTIVE
SALES
CHANNELS
• Worked with a broad
spectrum of sales teams
from telesales to
executive field sales
• Both direct and in-direct
channels
• Development of
innovative playbooks and
content packs by target
segment and persona

10. A Few Highlights
Webtrends
Re-invention of a declining brand into
a multi-product, digital marketing
company with 22% bookings growth
during FY12.
Webtrends
Led the acquisition and integration of
Widemile taking the business from $0
to $8M in 3 years.
DoubleClick
Global relaunch of the Abacus brand
providing an additional $15M in
enterprise value post-acquisition.
Adometry
Helped establish a clear leadership
position and improve YOY ARR by
86%.
you have to be
thinking...
“SO WHAT?”

11. a few more things you
SHOULD KNOW ABOUT ME…

12. I thrive in an...
...environment that is fast-paced, innovative, agile, and
entrepreneurial by nature.
My ideal role is...
...broad-based and strategic, yet requiring a strong
attention to detail and tactical execution.
I welcome a...
...good balance between creativity, intuition, and analysis.
I want to be...
...challenged, empowered, held accountable, and rewarded
for the impact my team has on the business.

13. Is “situational;” I am
uniquely equal parts of
• Director
• Collaborator
• Analyzer
My biggest blind-spot?
I am not a natural
cheerleader. I know I have
to work hard at
cheerleading when the
situation calls for it.
my
LEADERSHIP
STYLE

14. Domain Expertise
• Branding
• Digital and Social
Marketing
• Content Marketing
• Marketing Automation
• SaaS Business Models
Vertical Expertise
• Specialty Retail
• Ecommerce
• Tech CPG
• Direct-to-Consumer
my
SUPER POWERS

15. Experience
• More than a decade of executive
experience in marketing and product
strategy roles
• Global perspective including Europe,
Japan, Australia
• Led or participated in 12 strategic
MA events in the last 11 years
• Numerous marketing and product
awards
• Broad “whole business” acumen
Education
• Leadership Development Program;
University of Denver 2008
• MBA Regis University 1994
Affiliations
• Business Marketing Association
• American Marketing Association
• CMO Council
• Digital Analytics Association
my
CREDENTIALS

16. in summary
I HAVE WHAT YOU NEED

17. CASEYCAREY
The marketing leader
to take your company
to the next level and beyond.
+1.720.934.9959
caseykcarey@gmail.com
caseykcarey
caseycarey