Marketing uses several tactics to persuade consumers, including snob appeal, avante garde, bribery, facts and figures, weasel words, magic ingredients, patriotism, diversion, glittering generalities, plain folks, and bandwagon. Marketing affects businesses by driving increased sales, converting website traffic to sales, upselling higher margin products, communicating value over cost, cross-selling related products, and promoting higher margin items. Marketing also influences consumerism by advertising to consumers and encouraging the continual purchase of goods and services.

1. What are some examples of
tactics used in marketing?

2. What are some examples of tactics used in
marketing?
• Businesses, organizations, governments, and
even provinces all use marketing to persuade,
inform, or sell Products or services. All of
these people or group use tactic or techniques
to help get their message across to the
consumer

3. What are some examples of tactics used in
marketing?
They’re several tactics that are used and recognized. Like
• SNOB APPEAL
• AVANTE GARDE
• BRIBERY
• FACTS AND FIGURES
• TESTIMONIAL
• WEASEL WORDS
• WIT AND HUMOR
• MAGIC INGREDIENTS
• SIMPLE SOLUTIONS
• PATRIOTISM
• CARD STACKING
• DIVERSION
• GLITTERING GENERALITIES
• PLAIN FOLKS
• BANDWAGON

4. How does marketing affect
businesses?

5. How does marketing affect
businesses?
• Businesses market for many reasons some of
them it is to persuade customers to buy higher
margin products, not ask for or require
discounts on a purchase, buy more
products, and become loyal.
(Rawlinson, 2012)

6. How does marketing affect
businesses?
• Marketing also helps businesses grow their
revenue by Drive increased sales volume to
compensate for lower margin products, Convert
more website traffic to sales leads, Upsell
customers to higher margin
products, Communicate product value (not cost)
and benefits to customer, Cross-sell related
product with higher margins to customer’s
original purchase, Use Good/Better/Best
positioning of higher margin products, and
Promote higher margins products over lower
margin items, (Rawlinson, 2012)

7. Explain how marketing affects
consumerism?

8. Explain how marketing affects
consumerism?
• Marketing affect consumerism by advertising
to consumers to buy products or services
Consumerism is a social and economic order
that encourages the purchase of goods and
services in ever-greater amounts. (
unknown, 2012)