This document discusses key performance indicators (KPIs) for advertising designers. It provides examples of KPI materials that can be used for advertising designers, including lists of KPIs, performance appraisals, job skills, and key result areas. It also outlines steps for creating KPI systems, common mistakes to avoid, and how to design effective advertising designer KPIs linked to strategy and goals. Types of KPIs are defined, such as process, input, output, leading, lagging, qualitative and quantitative.