This document discusses key performance indicators (KPIs) for a brand assistant position. It provides examples of KPI materials that can be referenced, including lists of KPIs, performance appraisals, job skills, and key result areas. It also gives the steps to create KPIs for a brand assistant, including defining objectives, identifying key result areas and tasks, determining work procedures, and creating measures. Finally, it discusses mistakes to avoid when building KPI systems and how to design brand assistant KPIs by linking them to strategy and empowering employees.