This document discusses key performance indicators (KPIs) for advertising account executives. It provides examples of KPIs, performance appraisal methods, and the key result areas (KRAs) that should be considered when developing KPIs for an advertising account executive. The document also outlines best practices for designing effective KPIs, such as linking them to business strategy and empowering employees. Common types of KPIs are described, including leading, lagging, qualitative and quantitative metrics.