This document discusses key performance indicators (KPIs) for advertising artists. It provides examples of KPI materials that can be used for advertising artist positions, including lists of KPIs, performance appraisals, job skills, and key result areas. It also outlines the steps to create KPIs for advertising artists, including defining objectives, identifying key result areas and tasks, and determining how to measure results. Common mistakes to avoid when developing KPIs, such as having too many metrics or KPIs not changing over time, are also covered.