This document discusses key performance indicators (KPIs) for brand managers. It provides information on developing KPIs for brand managers, including defining objectives, key result areas, tasks, and methods for measuring results. The document cautions against creating too many KPIs and notes that KPIs should be linked to strategy and answer important questions. It also outlines different types of KPIs such as process, input, output, leading, and lagging KPIs.

1. brand manager KPI
In this ppt file, you can ref KPI materials for brand manager position such as brand
manager list of KPIs, performance appraisal, job skills, KRAs, BSC…
If you need more KPI materials for brand manager,
please visit: kpi123.com/list-of-kpi-samples
Other materials from: kpi123.com
• Top 28 performance appraisal forms
• 11 performance appraisal methods
• 1125 performance review phrases
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Interview questions and answers – free download/ pdf and ppt file

2. Steps to create KPIs of brand manager
1. To build KPI system for this position, you can
follow the steps below:
2. Define operational objectives for Construction
technician monthly, quarterly, 6 months, yearly.
3. Identify Key Result Areas for the Construction
technician.
4. Identify tasks list.
5. Determine work procedure for each KRA, each
task.
6. Identify methods to measure the results of each
KRA, task, procedure.
7. Create Construction technician KPIs
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Interview questions and answers – free download/ pdf and ppt file

3. Mistakes in creating brand manager KPIs
Building KPI system plays an important role in
evaluating job performance of individual parts,
divisions and the company’s objectives and
performance management system in general. The
development of KPI metrics help to create
measurement systems, information systems
throughout the organization.
1. When building KPI system, you should note the
following factors:
2. Do not create too many KPI, KPI be built around
3-5 KRAs.
3. KPI should change to suit each stage (depending
on your goals).
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Interview questions and answers – free download/ pdf and ppt file

4. How to design brand manager KPIs
1. KPIs should be clearly linked to
the strategy, i.e. the things that
matter the most.
2. KPIs have to provide the answers
to our most important questions.
3. KPIs should be primarily designed
to empower employees and provide
them with the relevant information to
learn.
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Interview questions and answers – free download/ pdf and ppt file

5. Interview questions and answers – free download/ pdf and ppt file
Types of KPIs:
1. Process KPIs - measure the efficiency or productivity of a business process. Examples -
Days to deliver an order.
2. Input KPIs - measure assets and resources invested in or used to generate business
results. Examples - Dollars spent on research and development, Funding for employee
training, Quality of raw materials.
3. Output KPIs - measure the financial and nonfinancial results of business activities.
Examples - Revenues, Number of new customers acquired.
4. Leading KPI - measure activities that have a significant effect on future performance. Drive
the performance of the outcome measure, being predictor of success or failure.
5. Lagging KPI - is a type of indicator that reflect the success or failure after an event has
been consumed. Such as most financial KPIs, measure the output of past activity.
6. Outcome KPI - Reflects overall results or impact of the business activity in terms of
generated benefits, as a quantification of performance. Examples are customer retention,
brand awareness.
7. Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples
are employee satisfaction through surveys which gives a qualitative report.
8. Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging
numbers. Quantitative data is most common in measurement and therefore forms the
backbone of most KPIs.
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods

6. Interview questions and answers – free download/ pdf and ppt file
Types of KPIs:
1. Process KPIs - measure the efficiency or productivity of a business process. Examples -
Days to deliver an order.
2. Input KPIs - measure assets and resources invested in or used to generate business
results. Examples - Dollars spent on research and development, Funding for employee
training, Quality of raw materials.
3. Output KPIs - measure the financial and nonfinancial results of business activities.
Examples - Revenues, Number of new customers acquired.
4. Leading KPI - measure activities that have a significant effect on future performance. Drive
the performance of the outcome measure, being predictor of success or failure.
5. Lagging KPI - is a type of indicator that reflect the success or failure after an event has
been consumed. Such as most financial KPIs, measure the output of past activity.
6. Outcome KPI - Reflects overall results or impact of the business activity in terms of
generated benefits, as a quantification of performance. Examples are customer retention,
brand awareness.
7. Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples
are employee satisfaction through surveys which gives a qualitative report.
8. Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging
numbers. Quantitative data is most common in measurement and therefore forms the
backbone of most KPIs.
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods