This document discusses key performance indicators (KPIs) for advertising consultants. It provides examples of KPIs, lists the steps to create KPIs for this position, discusses common mistakes in developing KPIs, and how KPIs should be designed. The document also categorizes different types of KPIs such as process, input, output, leading, lagging, outcome, qualitative and quantitative KPIs.

1. advertising consultant KPI
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• Top 28 performance appraisal forms
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Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
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2. Steps to create KPIs of advertising consultant
1. To build KPI system for this position, you can
follow the steps below:
2. Define operational objectives for Construction
technician monthly, quarterly, 6 months, yearly.
3. Identify Key Result Areas for the Construction
technician.
4. Identify tasks list.
5. Determine work procedure for each KRA, each
task.
6. Identify methods to measure the results of each
KRA, task, procedure.
7. Create Construction technician KPIs
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Interview questions and answers – free download/ pdf and ppt file

3. Mistakes in creating advertising consultant KPIs
Building KPI system plays an important role in
evaluating job performance of individual parts,
divisions and the company’s objectives and
performance management system in general. The
development of KPI metrics help to create
measurement systems, information systems
throughout the organization.
1. When building KPI system, you should note the
following factors:
2. Do not create too many KPI, KPI be built around
3-5 KRAs.
3. KPI should change to suit each stage (depending
on your goals).
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Interview questions and answers – free download/ pdf and ppt file

4. How to design advertising consultant KPIs
1. KPIs should be clearly linked to
the strategy, i.e. the things that
matter the most.
2. KPIs have to provide the answers
to our most important questions.
3. KPIs should be primarily designed
to empower employees and provide
them with the relevant information to
learn.
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Interview questions and answers – free download/ pdf and ppt file

5. Interview questions and answers – free download/ pdf and ppt file
Types of KPIs:
1. Process KPIs - measure the efficiency or productivity of a business process. Examples -
Days to deliver an order.
2. Input KPIs - measure assets and resources invested in or used to generate business
results. Examples - Dollars spent on research and development, Funding for employee
training, Quality of raw materials.
3. Output KPIs - measure the financial and nonfinancial results of business activities.
Examples - Revenues, Number of new customers acquired.
4. Leading KPI - measure activities that have a significant effect on future performance. Drive
the performance of the outcome measure, being predictor of success or failure.
5. Lagging KPI - is a type of indicator that reflect the success or failure after an event has
been consumed. Such as most financial KPIs, measure the output of past activity.
6. Outcome KPI - Reflects overall results or impact of the business activity in terms of
generated benefits, as a quantification of performance. Examples are customer retention,
brand awareness.
7. Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples
are employee satisfaction through surveys which gives a qualitative report.
8. Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging
numbers. Quantitative data is most common in measurement and therefore forms the
backbone of most KPIs.
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods

6. Interview questions and answers – free download/ pdf and ppt file
Types of KPIs:
1. Process KPIs - measure the efficiency or productivity of a business process. Examples -
Days to deliver an order.
2. Input KPIs - measure assets and resources invested in or used to generate business
results. Examples - Dollars spent on research and development, Funding for employee
training, Quality of raw materials.
3. Output KPIs - measure the financial and nonfinancial results of business activities.
Examples - Revenues, Number of new customers acquired.
4. Leading KPI - measure activities that have a significant effect on future performance. Drive
the performance of the outcome measure, being predictor of success or failure.
5. Lagging KPI - is a type of indicator that reflect the success or failure after an event has
been consumed. Such as most financial KPIs, measure the output of past activity.
6. Outcome KPI - Reflects overall results or impact of the business activity in terms of
generated benefits, as a quantification of performance. Examples are customer retention,
brand awareness.
7. Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples
are employee satisfaction through surveys which gives a qualitative report.
8. Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging
numbers. Quantitative data is most common in measurement and therefore forms the
backbone of most KPIs.
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods