3. Target Audience:
The photograph
is aimed at
mainly at parents
aged 18 – 40 and
it could also
reach the older
audience e.g.
grandparents
Representation: a baby that is having or portrayed to
have a good upbringing.
Campaign
message: letting
the community
know that not
every child has a
good up bringing
and for your help
as a reader of the
poster to help
change it.
4. Target audience:
The photograph is
aimed at mainly at
parents aged 18 –
40 and it could
also reach the
older audience
e.g. grandparents.
Representation: a baby being
metaphorically abused.
Campaign
message:
children
born into
poverty are
more likely
suffer
abuse.
5. Target audience:
The photograph is
aimed at mainly at
parents aged 18 –
40 and it could
also reach the
older audience
e.g. grandparents.
Representation: showing a baby born
into poverty and a dirty home.
Campaign
message:
children born
into homes
with low
income are
more likely to
disease and
infection from
dirty homes.
6. Target audience:
The photograph is
aimed at mainly at
parents aged 18 –
40 and it could
also reach the
older audience
e.g. grandparents.
Representation: a baby born into a home of
drugs and alcoholic parents.
Campaign
message: the
baby's
parents have
no money
and the little
money that
should be
used to
support the
child is used
for drugs or
alcohol.
8. Target
audience:
families on a
budget for
clothes.
Representation: comfort and relaxation
Campaign
message: no
matter what
situation you’re
in you will be
comfy and
relaxed.
9. Target
audience:
families on a
budget for
clothes.
Representation: comfort and relaxation
Campaign
message: no
matter what
situation you’re
in you will be
comfy and
relaxed.
