This document proposes an advertising campaign for a cereal called wheetos, targeting families with young children ages 6-17. The ad would feature a father rushing to make breakfast when his child walks in, grabs the wheetos box and says "Silly Daddy, everyone loves wheetos!". The ad aims to portray the cereal as fun, family-friendly and energetic to appeal to its target audience. The commercial would air on family channels in the UK and worldwide to promote wheetos as a middle-priced cereal for kids and families.

1. Advert proposal

2. Topic being advertised
• The topic I have chosen is cereal.
• The cereal that I am basing my advert on is
wheetos this is because this cereal is
fun, family friendly and has no original
characters that must be placed in my advert.

3. Target audience
My target audience for the advert is families, I am aiming it mainly at the younger members of families.
By using a family in the advert, the audience will be aware of the target audience from the moment
that the advert starts.
Group B (Middle management, teachers, creative and media people e.g. graphic designers), and C1
(Office supervisors, junior managers, nurses, specialist clerical staff – white collar) would appeal to this
product. They would appeal to this product more than the others because of the price range it’s not
expensive however not cheap, it is a middle price so aimed at these categories, another reason is that
this cereal is aimed mainly at kids and families.
Psychographics; the most suitable categories would be the ideals this is because it suits the target
audience and the interests and lifestyles.
Geodemographics;
Location – Accessibility
Demographics- Health
Socio-economics and consumption- industry
Financial measures-directorships
Property characteristics-housing age
Property value-property sales
Age and gender; families with young children around the age of 6-17, applies to both male and female.

4. Aired channels
• The advert will be shown on many family
channels worldwide, in the UK it will be shown
on all terrestrial channels, plus sky and virgin
media, I will show them on channels such as
nickelodeon and CBBC.

5. Cost of final production
• The production will be quite cheap, the
production will cost around

6. Why is the advert appropriate for the
product?
• The advert is appropriate for the product
because it is family friendly and funny. It puts
across an energetic and happy side of the
character which entices the audiences to buy
the product for them and their family.

7. MY ADVERT
• Dad trying to make a nice breakfast, rushing
around, little kid walks in grabs box of
weetos, dad looks confused, child says “ Silly
Daddy” reads weetos everyone loves them!