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By Munira Mohamed
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Advertising and marketing aims to persuade
an audience to take some action, generally to
obtain or consume a product or service. It is
driven and focussed on the client and the
client's marketing or advertising need for a
brand or product. It crosses multiple platforms
from broadcast, print, billboard and online.
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There are around 13,000 business in the sector who
produce ยฃ6.2 billion of the UK GVA annually.
59% of people working in advertising have at least
a level 4 qualification and nearly a third have a
level 2 or 3 qualification
Around 21,500 people work in this core of the
advertising and marketing communications
industry, with the majority of the sector (73%)
working in creative advertising sub-sector,
followed by 25% in the media advertising subsector.
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AMV BBDO is an advertising agency that works with over 85
brands, including BT, BlackBerry, Sainsburyโ€™s, Aviva, Walkers
and Mars. AMV campaigns may incorporate digital, social,
experi AMV was founded by David Abbott, Peter Mead and
Adrian Vickers It is the biggest advertising agency in the UK
by revenue, and has been since 1997.
Bartle Bogle Hegarty is a British advertising agency,
responsible for some notable advertising campaigns of the last
30 years.
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Aegis Group plc., trading as Aegis Media, is a
international media and digital marketing
communications company headquartered in
London, United Kingdom, and a wholly owned
subsidiary of Dentsu. Its principal services are
communications strategy through digital
creative execution, media planning and buying,
brand tracking and marketing analytics. It is
organized into six main divisions: Carat,
Vizeum, Poster scope, Isobar, and I Prospect.
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Aegis Group plc.-The business can be traced
back to the founding in France in 1966 by
Gilbert Gross of the media agency Centrale
d'achats radio, affichage, tรฉlรฉvision
AMV -was founded by David Abbott, Peter
Mead and Adrian Vickers.
Bartle Bogle Hegarty-The company was
founded by John Bartle, Nigel Bogle & Sir John
Hegarty in 1982.
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The advertisement and marketing are linked to
the computer game industry as a game is
adverts.
Also the advertisement and marketing are
linked to radio industry as there are adverts in
radio station such as capital FM.

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Advertising and marketing

  • 2. ๏‚จ Advertising and marketing aims to persuade an audience to take some action, generally to obtain or consume a product or service. It is driven and focussed on the client and the client's marketing or advertising need for a brand or product. It crosses multiple platforms from broadcast, print, billboard and online.
  • 3. ๏‚จ ๏‚จ ๏‚จ There are around 13,000 business in the sector who produce ยฃ6.2 billion of the UK GVA annually. 59% of people working in advertising have at least a level 4 qualification and nearly a third have a level 2 or 3 qualification Around 21,500 people work in this core of the advertising and marketing communications industry, with the majority of the sector (73%) working in creative advertising sub-sector, followed by 25% in the media advertising subsector.
  • 4. ๏‚จ ๏‚จ AMV BBDO is an advertising agency that works with over 85 brands, including BT, BlackBerry, Sainsburyโ€™s, Aviva, Walkers and Mars. AMV campaigns may incorporate digital, social, experi AMV was founded by David Abbott, Peter Mead and Adrian Vickers It is the biggest advertising agency in the UK by revenue, and has been since 1997. Bartle Bogle Hegarty is a British advertising agency, responsible for some notable advertising campaigns of the last 30 years.
  • 5. ๏‚จ ๏‚จ Aegis Group plc., trading as Aegis Media, is a international media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. It is organized into six main divisions: Carat, Vizeum, Poster scope, Isobar, and I Prospect.
  • 6. ๏‚จ ๏‚จ ๏‚จ Aegis Group plc.-The business can be traced back to the founding in France in 1966 by Gilbert Gross of the media agency Centrale d'achats radio, affichage, tรฉlรฉvision AMV -was founded by David Abbott, Peter Mead and Adrian Vickers. Bartle Bogle Hegarty-The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982.
  • 7. ๏‚จ ๏‚จ The advertisement and marketing are linked to the computer game industry as a game is adverts. Also the advertisement and marketing are linked to radio industry as there are adverts in radio station such as capital FM.