The document discusses different forms of advertising and their effectiveness. It asks which forms of advertising would be best for a business to use. It then analyzes three TV commercials in terms of the rhetorical devices of pathos, ethos, and logos used and the demographics they appeal to. Finally, it poses several discussion questions about advertising preferences and experiences.

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Which form of advertising is
best for your company?
Which forms are not being
taken advantage of and why?

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Three TV Commercials:
What are their demographics?
Give us your comments about
how you think these ads speak to
their audience.

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Pathos
The Art of
Rhetoric
Ethos Logos

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Three TV Commercials:
What was used in our
three example
Commercials – Pathos,
Eathos, and / or Logos?

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Discussion Questions:
1. Which form of advertising is best for your company and why?
2. What adverts have convinced you to buy products?
3. What type of advertising speaks to you the most?
4. Which form of advertising do you find the most annoying?
5. How did you first learn about the last product you bought?
6. What experience do you have in advertising, and if none,
how have you convinced someone else to buy something
before?
7. Did you ever buy something you did not need or want
because of some clever adverting? Explain.