Advertisement study
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This document is a paper submitted in 2018-2020 about how advertisements directly influence people's minds. It discusses how advertisements are a form of paid communication used to persuade audiences through mass media like newspapers, magazines, television, radio, outdoor displays, and websites. The paper argues that advertisements arise desires, create awareness, induce feelings of lack, and influence people to think about the future, directly impacting their choices in ways they are not always aware of.
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Social media marketing utilizes word-of-mouth and relationship building to spread marketing messages. It succeeds by engaging with consumers to build trust. While traditional marketing focuses on directing goods from producers to consumers, social media marketing focuses on quickly building supporter networks, search engine optimization, advertising campaigns, and announcing products and promotions. For organizations to benefit, they must commit to social media as a long-term strategic effort that requires patience, conversations, content writing, optimizing profiles, and addressing challenges like reputation management and customer service.
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Brands can grow sales by having customers create and share brand-centric content on social media to promote the brand to their own networks. Ongoing engagement and communication between brands and customers builds brand awareness and loyalty over time. Customized targeted ads and sponsored content based on social profiles and interactions allow brands to connect with potential new customers.
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Social media marketing utilizes word-of-mouth and relationship building to spread marketing messages. It succeeds by engaging with consumers to build trust. While traditional marketing focuses on directing goods from producers to consumers, social media marketing focuses on quickly building supporter networks, search engine optimization, advertising campaigns, and announcing products and promotions. For organizations to benefit, they must commit to social media as a long-term strategic effort that requires patience, conversations, content writing, optimizing profiles, and addressing challenges like reputation management and customer service.
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This document discusses racial discrimination in Chinua Achebe's novel Things Fall Apart. It provides examples from the novel of how the colonization of Nigeria by the English was inherently racist. Three characters from the novel, Mr. Brown, Reverend James Smith, and the District Commander, demonstrate racism in their dismissal of Igbo culture and belief in their own racial superiority over the Igbo people. The colonization process exploited the Igbo population and regarded them as primitive and uncivilized. The novel illustrates the harm caused by the racism underlying the colonization of Africa.
Socio culture dimensions of English language
The document discusses the socio-cultural dimensions of English language in India. It notes that language is deeply rooted in culture and religion. As India is a multilingual country, English serves as a lingua franca but incorporates words from various regional languages and cultures. The writer explores challenges in translating cultural concepts and terms from other Indian languages to English accurately without losing essential meaning. It concludes that understanding socio-cultural contexts is important for good translation between languages.
Orientalism - Muslims characters portrait Bollywood film
This document discusses the portrayal of Muslims in Bollywood films from an Orientalist perspective. It begins with an introduction to Edward Said's book Orientalism, which defined differences between East and West and challenged stereotypes. The document then discusses how modern Orientalism and Western views have negatively portrayed Islam and Muslims. It argues that some Bollywood films, like Padmaavat, Lamhaa, Kalank, and Raees, have similarly portrayed Muslim families and communities in a stereotypical and negative light. The conclusion states that Bollywood movies often depict Muslims in India and worldwide in a more negative rather than positive manner, which can spread and reinforce stereotypes.
Anti reading of the text Old man and the sea
This paper analyzes Ernest Hemingway's novel "The Old Man and the Sea" from an anti-reading perspective. It summarizes the key plot points of the novel, which follows an old fisherman's struggle to catch a giant marlin and his battle with sharks. The paper then challenges the traditional interpretation that the story represents a hopeful message about the connection between struggle and success. It argues that in reality, many people struggle without achieving success and provides examples from fields like sports, business, politics and film to support this view. The conclusion is that while struggle may be a part of routine life, it does not necessarily guarantee success.
Waiting for Godot paly
Vladimir and Estragon are constantly waiting for Godot, hoping he will arrive and provide meaning or answers. Their waiting reflects how Hindus patiently wait for divine intervention through rituals and worship.
The play also draws comparisons to Christian concepts, with references to biblical stories and symbols. Lucky and Pozzo represent the dynamic between saints and their followers, where the saints introduce themselves as superior and the followers' beliefs become meaningless after the saint dies.
A boy who periodically appears gives the men hope by providing descriptions of Godot, reflecting how religious messengers bring updates about God. In conclusion, waiting is seen as an endless part of human life from both a philosophical and spiritual perspective.
Teacher's day special
This document provides an overview of the characteristics of Robert Frost's poetry. It discusses that Frost is one of America's most honored poets, known for his clarity and simplicity. His poems depict rural life and themes of humanity, loneliness, and nature. Key characteristics of his poetry include clarity, universality, realism, dramatic quality, distinctive language and diction, and exploration of philosophy. His most famous poems discussed are "Stopping by Woods on a Snowy Evening" and "Mending Wall".
Presentation - 8. Cultural studies, Postmodernism explain with example
Jean Baudrillard was a postmodernist philosopher who developed the concept of hyperreality. [1] He argued that the distinction between reality and illusion has broken down, as signs and images now refer only to other signs and not to reality. [2] For example, our knowledge of mangoes comes from media representations rather than direct experience. [3] Baudrillard believed this results in a "simulacrum" where signs become more real than reality itself.
Presentation presentation - 7. Literary theory and criticism -2 & India poetics
This document discusses how rasa theory from classical Indian dramaturgy can be found in modern TV news broadcasts. It provides background on rasa theory and identifies the nine rasas - emotions or sentiments - described in the ancient text Natyashastra: shringara, hasya, karuna, raudra, veera, bhayanaka, vibhaysa, adbhuta, and shanta. It then analyzes how different news programs aim to evoke these rasas in viewers, such as portraying karuna (pathos) during coverage of terrorist attacks or raudra (anger) during protests. The document concludes that watching the news can provide audiences with a variety of rasa experiences just as classical art
Presentation paper -6. Victorian literature
This document discusses child labor as still being a major challenge worldwide. It provides definitions of child labor as children working physically or mentally in ways that block access to education. Some children become laborers due to being orphaned or because their parents cannot provide food. Statistics are given showing that one in six children worldwide and one in three children in Sub-Saharan Africa are exploited through child labor. Laws enacted in India aim to prohibit child labor and support access to education instead. The conclusion calls for effective government action and public support to control child labor.
Presentation paper 5. Romantic Literature
This document summarizes the Gothic elements found in Mary Shelley's Frankenstein novel and how those elements are depicted in film adaptations. It defines Gothic novels as a genre of fiction that evokes fear and takes place in pseudo-medieval settings. The key Gothic elements in Frankenstein include its castle setting, the depiction of overwrought emotion, supernatural elements like reanimating the dead, and the theme of women in distress threatened by powerful men. The document then analyzes how two film versions from 1931 and 2016 portray these Gothic elements from the novel.
Wordsworth presentation
Wordsworth's poetry is characterized by its focus on nature, humanity, imagination, and simplicity of language. It depicts nature as a living entity and Wordsworth as its devoted worshipper. His poems pay attention to the simple rural folk and peasants, their lives and relationship with nature. Wordsworth uses imagination to make ordinary things seem beautiful and expresses his personal thoughts and feelings through subjective poetry. His works are praised for bringing poetry closer to everyday speech and common life experiences.
William wordsworth
Wordsworth's poetry is characterized by a back to nature philosophy, a deep love of nature, an appeal to individual sensations, attention to the humble folk of rural life, and simplicity and purity in language. Critics note that Wordsworth had a passion for nature ingrained in him and that he was a towering figure in the Romantic literary revival.
Vocabulary Drill
This document provides definitions for 5 vocabulary words: weary, meaning feeling bored; moocher, meaning someone who lives off others without giving back; yobby, referring to a rude, noisy, and aggressive young person; tycoon, meaning a very successful and powerful businessman; and foodaholic, describing a compulsive eater with an obsession with food. The document was prepared by Dipti Gohil of the Department of English at M.K. Bhavnagar University as a vocabulary drill and presentation.
Ppt 4
This document summarizes Raja Rao's use of myths in his novel Kanthapura and discusses how similar myths are still present and believed in modern Indian society. It outlines three types of myths Raja Rao employs: 1) Puranic myths relating stories from the Ramayana and Mahabharata, 2) Localized myths about the village's legendary history, and 3) Rites and rituals performed in the village. Examples are given for each type of myth along with how comparable myths and beliefs still exist in present-day Indian villages and societies.
Dipti 3 perfect
This document summarizes Aristotle's definition of tragedy and analyzes how the movie Bahubali fits that definition. It discusses the six key elements of Aristotle's view of tragedy: 1) imitation of reality, 2) depicting a serious action, 3) appropriate length and plot, 4) language and dialog, 5) catharsis or purification of emotions, and 6) spectacle. It analyzes how the story of two brothers in conflict in Bahubali mirrors real life and builds to a logical conclusion, fulfilling Aristotle's view of tragedy.
Diptiperfect 2 (1)
This document discusses anti-sentimental comedy and the characteristics of wit, farce, laughter, irony on society, and disguise that define this genre. It uses Oliver Goldsmith's play She Stoops to Conquer as an example to illustrate these concepts. The document is a student paper analyzing anti-sentimental elements in the play, such as Tony Lumpkin's witty nature, exaggerated situations that drive the farce, instances of laughter between characters, irony in portrayals of upper-class society, and Kate's disguise as a bar maid to learn Marlow's true character.
Dipti ppt 1
This document summarizes the seven deadly sins exhibited by the characters Doctor Faustus and Ravana from Ramayana. It analyzes how each character displays pride, greed, wrath, envy, gluttony, sloth, and lechery. For example, it states that Doctor Faustus' pride is shown in his desire to know black magic and gain immense power, while Ravana's pride lies in his physical strength and desire to conquer all. The document concludes that both characters' tragic flaws stem from giving in to the seven deadly sins.
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Advertisement study
- 1. Topic – Advertisement direct viewer mind Name- Dipti Gohil Roll number- 6 Enrollment number- 2069108420190018 Email Id- diptigohil55@gmail.com Paper- 15. Mass communications and Media Studies Year- 2018-2020 Submitted to Maharaja Krishnakumarsinghji Bhavnagar University, Department of English
- 2. What is Advertisement ? Advertising is form of communication used to persuade on audience to take some action with respect to products, ideas or services.
- 3. Advertising messages are usually paid for by sponsor and viewed via various mass media like • Newspaper • Magazines • Television commercial • Radio advertisement • Out door advertising or direct mail • New media as like website
- 4. • Advertising plays major role in modern life • Number of products and huge amount of information • It shapes the attitude of customer behaviour
- 5. Advertisement direct people mind - • Arising Desire • Awareness • Feeling of Lackness • Think about Future
- 7. Awareness
- 10. Conclusion- This kind advertisement direct people mind and sometimes people don’t know how their mind direct to their choices.
- 11. Hariyani, Vaidehi. Mass Media And Communication - Material, Quiz and Worksheet. 17 2 2020. web. 20 2 2020. <https://vaidehi09.blogspot.com/2020/02/mass-media-and- communication-material.html>. Sandra, Jakštienė and Dalia, Valdas, Narbutas Susniene. The Psychological Impact of Advertising on the Customer Behavior. 01 2008. 24 02 2020. <https://www.researchgate.net/publication/45459523_The_Psychological_Impact_of_Adver tising_on_the_Customer_Behavior>. WorkS Cited -
- 12. Thank you