This advertisement takes a soft selling approach that is green and ethical, avoiding aggressive tactics like loud music or flashy colors. It uses humor to promote the benefits for both customers and the business in a way that prioritizes the environment over commercial interests. The ad focuses on how customers and the planet benefit as much as the company does through a win-win transaction.

1. Green, Ethical advertisements
The applauding bus shelter

2. Soft Selling method
Absence of : aggressive, excessive action,
provocative publicity or marketing,
flashy colours,
loud music or sounds
emotion

3. Promoting win-win business
Consumer benefit as much as
salesperson, business
organization

4. Using comical approach

5. There is a high emphasis on the
customers’ benefit or
environment, in this case.
High priority in the environment,
low attention to the business
matters