Ancillary Task

1. Billboard inspiration
I decided to use examples from three different newspaper companies and take ideas from each of their own billboards.
The examples are below. I then decided to add my own idea, which was for the billboard to look like a high angle, aerial
shot of a coffee table. I thought this was something that would appeal to my older audience and something that
everyone, no matter the age, could relate to. Playing on the concept of finding your favourite local newspaper on your
coffee table next to a hot drink.
I took the minimalistic idea, a feature used in both these billboards.
I used the idea of a newspaper lying over the corner of the board as
I thought this was a great way to showcase to the audience what
they could expect with buying my newspaper.

2. Billboard layout and sizing
Dimensions
3048 mm x 2032 mm
3.048 m x 2.032 m
10 ft x 6.6 ft
Newspaper section, as if
lying on coffee table
Coffee mug stain
‘Portishead Print’ Name plate
Flush left

3. Images
Newspaper:
- I used a section of my newspaper front page to fit
onto the billboard and cropped it at the angle I
needed.
Coffee stain:
- For this I took a photo of a coffee stain I had
created on a blank sheet of paper.
- I then used PhotoShop software to remove the
background.

4. Billboard final
Portishead
Print