1. My proposal
My advert proposal is to advertise Ralph Lauren
perfume called “Romance”.
2. The Ideologies attached to the brand
•They might think its expensive.
•Its very vintage and smells nice
•Its for stereotypes women who are have good jobs because you know the brand are designer for the rich .
•You may think its for trendies because lots of people wear the products that are in style .
•It could be a reasonable price
The wealthy life The vintage
The trendies style touch
3. My target primary and secondary audience
My target audience is mostly aimed for women who aged between 23 years of age to 45 years of age because they are more
gullible if they are have no confidence in appearance and attention .Also teenage girls ;are into designers clothes and are more
expensive than adults .They some teenagers are every engaged by the brand they can be easily persuaded to buy it .Teenagers
are also primary audience .
This could also be for husbands and boyfriends who want to buy for their wives or girlfriends . They are my secondary audience .
I
The needs this advertisement for the product will be covering is love because its says it on the box “romance”.You
can use it if your in a relationship that’s the point but it can also be if you just want to smell nice .
I think this product will belong to is middle class because it not only the rich that can afford designer even the poor class can
buy it because perfume is cheaper than a designer handbag or designer shoes .
The lifestyle category can be for social class B or A .Social class B is middle mangers in companies or people with average
jobs .Also the product brand is an American designer so it can be for the rich to which is Social class A People who are in law
or high department in the business sectors .
Teenager Young Husbands
girls women Wives Boyfriends
4. The persuasive techniques I am going to use
I am going to use superlative e.g. the best
Rhtorical questions
Make sue that I am going to use things that connate with the product .
Use informal language that appeal to my target audience .
Persuasive
techniques
