The document discusses target audiences and marketing strategies for a perfume product. The primary target audience is women ages 23-45 who seek confidence and attention. Teenage girls and husbands/boyfriends are also targets. The ad will focus on themes of love and eternity to appeal to emotions. While the brand is designer, the product price makes it attainable for middle class consumers. Colors like peach, pink, silver and white will be used. Rhetorical questions and superlatives are identified as persuasive techniques.