Haribo marshmallows targets children aged 8 and older as well as parents. It aims to appeal to basic physiological needs for food while portraying the marshmallows as soft, fluffy treats. The ad will use bright colors, humor, and catchy slogans to attract children, and signal that the product is safe and age-appropriate to attract parents. Intertextual references and images of attractive people may also be used to appeal to teenagers.