SlideShare a Scribd company logo
Adverts
Guess the word/phrase
meanings.
•The company had a new product to
sell so it decided to run an ad to get
some business
•Sometimes advertising is deceptive,
you can’t believe a word they tell you
•Many people try to keep up with the
Jones’, so they are often very keen for
people to see them buying the latest
things.
• Some of the claims made in TV adverts
are implausible, I’ll never know how people
fall for them.
• “This new product of ours, it’s good, but if
we don’t plug it on TV we won’t sell it.”
• The company had just enough money in th
eir budget to buy a slot on prime time TV,
but only for ten seconds
Guess the word/phrase
meanings.
Which advert?
•Get into pairs.
•One person faces away from the video.
•The other person describes what is
happening in the video.
•I will then show you some stills from 3 videos.
•You have to guess which one is correct.
Which video was it?
http://www.youtube.com/watch?v=79GTD0
Q3-yI
Ask and answer the
questions.
1. What do you think is the target
Demographic?
2. When do you think the advert would
be shown on T.V?
3. Is there anything deceptive in the
advert?
4. Does the advert make you want to
buy the product?
Which video was it?
http://www.youtube.com/watch?v=hQfxFfyt
B-I
Ask and answer the
questions.
1. What do you think is the target
Demographic?
2. When do you think the advert would
be shown on T.V?
3. Is there anything deceptive in the
advert?
4. Does the advert make you want to
buy the product?
Which video was it?
http://www.youtube.com/watch?v=M0mXUC0cUPg
Ask and answer the
questions.
1. What do you think is the target
Demographic?
2. When do you think the advert would
be shown on T.V?
3. Is there anything deceptive in the
advert?
4. Does the advert make you want to
buy the product?
Which video was it?
http://www.youtube.com/watch?v=QbMHJd6MqXE
Ask and answer the
questions.
1. What do you think is the target
Demographic?
2. When do you think the advert would
be shown on T.V?
3. Is there anything deceptive in the
advert?
4. Does the advert make you want to
buy the product?
What is it advertising?
•Watch the advert.
•In your groups decide what you
think the advert is advertising.
•Why do you think it is advertising
that?
•What do you think is the meaning
behind the advert?
http://www.youtube.com/watch?v=
Wy52yueBX_s
10 seconds till 1.24
What is it advertising?
•Watch the advert.
•In your groups decide what you
think the advert is advertising.
•Why do you think it is advertising
that?
•What do you think is the meaning
behind the advert?
http://www.youtube.com/watch?v=-
zOrV-5vh1A
2.17
What is it advertising?
•Watch the advert.
•In your groups decide what you
think the advert is advertising.
•Why do you think it is advertising
that?
•What do you think is the meaning
behind the advert?
http://www.youtube.com/watch?v=z
ff9hVH3ptY
1.19
What is the advert actually
advertising?
•Does the advert relate to the product?
•If not why do you think they chose that
advert?
•Do you think the advert is good for the
product?
•Why do you think that?
What is it advertising?
•Watch the advert.
•In your groups decide what you
think the advert is advertising.
•Why do you think it is advertising
that?
•What do you think is the meaning
behind the advert?

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Advert lesson

  • 2. Guess the word/phrase meanings. •The company had a new product to sell so it decided to run an ad to get some business •Sometimes advertising is deceptive, you can’t believe a word they tell you •Many people try to keep up with the Jones’, so they are often very keen for people to see them buying the latest things.
  • 3. • Some of the claims made in TV adverts are implausible, I’ll never know how people fall for them. • “This new product of ours, it’s good, but if we don’t plug it on TV we won’t sell it.” • The company had just enough money in th eir budget to buy a slot on prime time TV, but only for ten seconds Guess the word/phrase meanings.
  • 4. Which advert? •Get into pairs. •One person faces away from the video. •The other person describes what is happening in the video. •I will then show you some stills from 3 videos. •You have to guess which one is correct.
  • 5. Which video was it? http://www.youtube.com/watch?v=79GTD0 Q3-yI
  • 6. Ask and answer the questions. 1. What do you think is the target Demographic? 2. When do you think the advert would be shown on T.V? 3. Is there anything deceptive in the advert? 4. Does the advert make you want to buy the product?
  • 7. Which video was it? http://www.youtube.com/watch?v=hQfxFfyt B-I
  • 8. Ask and answer the questions. 1. What do you think is the target Demographic? 2. When do you think the advert would be shown on T.V? 3. Is there anything deceptive in the advert? 4. Does the advert make you want to buy the product?
  • 9. Which video was it? http://www.youtube.com/watch?v=M0mXUC0cUPg
  • 10. Ask and answer the questions. 1. What do you think is the target Demographic? 2. When do you think the advert would be shown on T.V? 3. Is there anything deceptive in the advert? 4. Does the advert make you want to buy the product?
  • 11. Which video was it? http://www.youtube.com/watch?v=QbMHJd6MqXE
  • 12. Ask and answer the questions. 1. What do you think is the target Demographic? 2. When do you think the advert would be shown on T.V? 3. Is there anything deceptive in the advert? 4. Does the advert make you want to buy the product?
  • 13. What is it advertising? •Watch the advert. •In your groups decide what you think the advert is advertising. •Why do you think it is advertising that? •What do you think is the meaning behind the advert?
  • 15. What is it advertising? •Watch the advert. •In your groups decide what you think the advert is advertising. •Why do you think it is advertising that? •What do you think is the meaning behind the advert?
  • 17. What is it advertising? •Watch the advert. •In your groups decide what you think the advert is advertising. •Why do you think it is advertising that? •What do you think is the meaning behind the advert?
  • 19. What is the advert actually advertising? •Does the advert relate to the product? •If not why do you think they chose that advert? •Do you think the advert is good for the product? •Why do you think that?
  • 20. What is it advertising? •Watch the advert. •In your groups decide what you think the advert is advertising. •Why do you think it is advertising that? •What do you think is the meaning behind the advert?