The document discusses the concept of the blue ocean strategy, highlighting how Cirque du Soleil differentiates itself from traditional circuses by creating an uncontested market space. It mentions various vocabulary terms related to this strategy and includes examples of inventions like Nintendo and smartphones that exemplify a blue ocean approach by targeting new audiences and simplifying user experience. Additionally, it encourages readers to create sentences using key terms related to business strategy.

1. Blue Ocean
Strategy

2. What do you expect
to see at the circus?

3. Cirque de Soleil
• How is Cirque de Soleil different to a
normal circus?

4. Vocabulary
• Uncontested-
• Enterprises-
• Eliminated-
• Sophistication-
No competition/No opposition.
A business/company.
Completely removed.
High class.

5. Put the word in the correct
sentence.
• He made a lot of money with his new …………
• FC Barcelona …………… Juventus from the champions league.
• When the iphone was released, it was the ……….. leader in the
smart phone market.
• DaVinci’s paintings showed a level of …………… not seen before.
Sophistication, enterprise,
uncontested, eliminated.

6. Try to make your own sentences
using these words.
Sophistication,
enterprise, uncontested,
eliminated.

7. Reading
• Read the paragraph and answer the
questions underneath.

8. Red Ocean vs Blue Ocean

9. How are these inventions good
examples of Blue Ocean Strategy?
They changed the way people
controlled games.
They made them easier to play.
They targeted people who had
never played games before.
• How did Nintendo create a blue ocean?
• Who did they target?

10. How are these inventions good
examples of Blue Ocean Strategy?
They made smartphones very easy
to use.
They made smartphones look
sophisticated.
They made everybody want a
smartphone. Not just businessmen
or people who like technology.

11. Can you think of any other
examples?