The document discusses how they addressed their target audience of 15-25 year old males for a new product. They focused on including elements the audience enjoys like technology, action, and mysteries. Specifically, they used conventions of the thriller genre like violence and mysteries. They also included multiple mysteries or "enigmas" to encourage the audience to continue watching to see them resolved. Overall, they aimed to attract this audience by including things they can identify with and elements commonly seen in thrillers.

1. HOW DID YOU
ATTRACT/ADDRESS YOUR
AUDIENCE?
EVALUATION QUESTION 5

2. I have
decided the
audience for
our product is
those aged
15-25 who are
male.

3. Activities that the typical audience would
be into includes:
• Playing video games,
• Going out drinking
• Socialising
• Watching thriller or action genre films.
We feel our product has attracted them
through a variety of ways.

4. We have used a lot of
technology in the piece,
something that our
audience will be able to
identify with. It is
important that the
audience can identify
with the piece because
otherwise they may lose
interest.

5. We have also used the
typical conventions of a
thriller to help us attract
them. These conventions
include violence, a fast-
paced opening and the
solving of an enigma.
Audiences expect to see
these conventions in a thriller.
Our opening uses these
conventions, this will allow us
to attract our audience.

6. We know the audience is
inclined to watch films if there
are many enigmas that are
raised. We ensured that we
raised many enigmas during
our product, these include
who is Aaron Allen? As well
as why the politician wants to
find him? By creating these
enigmas, it encourages the
audience to watch on and
see the results to the
enigmas.

7. Overall we have attracted our audience through a
variety of ways. We know the different conventions
that are the reason why audiences watch thrillers.
Enigmas is another thing that we included, this is
because enigmas are things that the audience want
answering, again this encourages them to watch on
and see the answers to the enigmas. We have also
included a lot of technology as we know this is
something that the audience can identify with, being
able to identify with films is another major part of
attracting an audience. These reasons should allow
us to attract the audience we are targeting
successfully.