The document discusses gamification as a method to engage audiences and solve problems using game mechanics and thinking. It emphasizes the importance of initial engagement, the need for rewards to retain players, and the possibility of incorporating fun themes into various aspects of life. Notable contributors include Alvaro Gonzalez, Eric Zimmerman, and Gabe Zichermann.

1. The Game:A POWERFUL TOOLAlvaro Gonzalez - Producer & Game Designer | Kef Sensei Game Developer

2. ??Mechanics?Game Design

3. Eric Zimmerman

5. 1.AcquireFirst Matter : First Five seconds “ I am Smart / this is what I expected” First 15 min “This is fun – what I expected – only better”“I know what I am doing (control) – I like it”“want to see more—rewards”First Rules: Win First win FastGive a reason to return

6. 2.EngageReward the actions – x1 x2 x3 x4!CustomizeUniquenessAchivementsand frineds.status - recognition

7. 3.RetainGoalsLook AheadConstrain and Quantity – Management over timeNews – UpdateDependent

8. |||||||||||||FUN THEME

9. << FUNTHEME >>

10. POLITICSTAXESGYMDIETEverything can be FUN!FLIGHT CONTROLFARMERWAITRESS

11. GAMIFICATIONGAMIFICATION“Is the process of using game thinking and mechanics to engage audiences and solve problems.”Gabe Zichermann

14. Future Clients…Bartle Test

15. Alvaro GonzalezE-mail: mail@elperseguidor.netTWITTER: @WASDCtrlSPACELinkedin Group: Meet Latin American Game Developers KEFSENSEI.com | PLAYFIRST.comEric Zimmerman Game designer, artist, academic, and writerericzimmerman.comGabe ZichermannExpert, Author, Speaker & Writer on the subject of Gamification and Engagement Mechanics.Rules of Play: Game Design FundamentalsKatie Salen (Author), Eric Zimmerman (Author) THANKS