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Barilla Spa Case
Submitted by
Apurva mittal
Gaurang agarwal
Riya Giri
Yash Maurya
INTRODUCTION
Founded by Pietro Barilla in 1875.
21% annual growth rate during the 1980’s.
World’s largest manufacturer as of 1990.
35% market share in Italy.
22% market share in Europe.
Strong brand image.
In depth market campaign
Key Issues
• Increasing operational inefficiencies
• Cost penalty
This results from large week to week variations
in its distributors order pattern.
Distribution Channel
• Raw Material
• Supplier
• Manufacturer
• Distributor
• Customer
• End Consumer
Product distribution
A.
• Independent stores
B.
• Independent supermarkets
• Chain supermarkets
Bullwhip effect
Amplified Variation in demand as one moves
up the Supply chain.
Retailer Wholesaler
DistributorFactory
Cause of Bullwhip effect
• Demand forecast
• Long lead times
• Order batching
• Price fluctuations
Implementations of JID
• Barilla logistics would forecast and deliver the
appropriate quantities at specific time.
• Better able to meet demand.
• Would allow barilla to distribute workloads
more evenly and efficiently.
• Decisions on distributions are transferred to
barilla.
JID benefits
• Decreases wasted overtime.
• Decrease inventory and carrying cost.
• Improve service sales.
• Increase ROI for all
Barilla Spa Case

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Barilla Spa Case

  • 1. Barilla Spa Case Submitted by Apurva mittal Gaurang agarwal Riya Giri Yash Maurya
  • 2. INTRODUCTION Founded by Pietro Barilla in 1875. 21% annual growth rate during the 1980’s. World’s largest manufacturer as of 1990. 35% market share in Italy. 22% market share in Europe. Strong brand image. In depth market campaign
  • 3. Key Issues • Increasing operational inefficiencies • Cost penalty This results from large week to week variations in its distributors order pattern.
  • 4. Distribution Channel • Raw Material • Supplier • Manufacturer • Distributor • Customer • End Consumer
  • 5. Product distribution A. • Independent stores B. • Independent supermarkets • Chain supermarkets
  • 6. Bullwhip effect Amplified Variation in demand as one moves up the Supply chain. Retailer Wholesaler DistributorFactory
  • 7. Cause of Bullwhip effect • Demand forecast • Long lead times • Order batching • Price fluctuations
  • 8. Implementations of JID • Barilla logistics would forecast and deliver the appropriate quantities at specific time. • Better able to meet demand. • Would allow barilla to distribute workloads more evenly and efficiently. • Decisions on distributions are transferred to barilla.
  • 9. JID benefits • Decreases wasted overtime. • Decrease inventory and carrying cost. • Improve service sales. • Increase ROI for all