I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days.
The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king.
In the future I will make a new presentation because some opinions and conclusions need steering.
I thank you for your comments.
Learn more about the many marketing options that games have. Learn about Game Mechanics and in-game advertising from Evan Fishkin of Portent Interactive.
Advertising Proposition Plan for Episode GameNeha Goyal
Episode is an interactive storytelling mobile game, that has successfully reached to Gen Z. The game has seen over 2 billion total episodes viewed and 700 percent year-over-year revenue growth in 2016.
This is a proposal for an advertising plan within the game. As this forms a perfect opportunity for advertisers to connect with Gen Z, who are arguable the toughest generation to grab the attention.
Gamification - essentially redefining the classical model of communication. It's the use of game mechanics and elements of motivation systems and approaches to design for non-gaming activities and services. Notorious David Droga often says that 95% of advertising is pollution and the invasion of the information field of human rights. Approach allows the use of gamification advertising activity to a more organic and natural to man, it has the potential to become a useful content.
I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days.
The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king.
In the future I will make a new presentation because some opinions and conclusions need steering.
I thank you for your comments.
Learn more about the many marketing options that games have. Learn about Game Mechanics and in-game advertising from Evan Fishkin of Portent Interactive.
Advertising Proposition Plan for Episode GameNeha Goyal
Episode is an interactive storytelling mobile game, that has successfully reached to Gen Z. The game has seen over 2 billion total episodes viewed and 700 percent year-over-year revenue growth in 2016.
This is a proposal for an advertising plan within the game. As this forms a perfect opportunity for advertisers to connect with Gen Z, who are arguable the toughest generation to grab the attention.
Gamification - essentially redefining the classical model of communication. It's the use of game mechanics and elements of motivation systems and approaches to design for non-gaming activities and services. Notorious David Droga often says that 95% of advertising is pollution and the invasion of the information field of human rights. Approach allows the use of gamification advertising activity to a more organic and natural to man, it has the potential to become a useful content.
Games have exploded on the web and mobile. But brands have missed the big bang moment. What can Brands do to remain relevant in the biggest evolution in Media? That approach is what this ppt attempts to describe!
This research is conducted with the companies Blend, Sioux, ESPM and with the partnership of ACIGAMES (Industrial and Commercial Association for games in Brazil) on the gaming market in Mobile and Tablets for 2013 in Brazil
Advergaming Creating A Video Game As A BrandZach Klein
I pulled this presentation together at BBDO/Proximity in early 2008. The purpose of the presentation was to introduce branded video games and discuss the elements that go into creating a successful branded video game experience.
Gaming is a mass medium commanding the attention of billions each year.
So, to help marketers of all stripes understand the many business and career opportunities gaming has to offer, here are answers to frequently asked questions (FAQs)
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...Board of Innovation
Pulling big corporations out of their comfort zone is a terrific way to make them innovate like startups. Confronting corporates with unconventional markets is one of the most effective tools to do this.
This collection offers 30 controversial innovation tricks from 6 peculiar industries that we use in our bootcamp sessions.
Go ahead and discover how this weapon works for you :)
The 6 industries covered are:
1. Gaming
2. Toys
3. Fashion
4. Criminals
5. Dating
6. Sports
And the examples to look for innovation inspiration from include: GTA V, Pley.com, Hope Soap, ZowPow, Honestby, Patagonia, Rick Genest, Kanye West, Mudjeans, Heartbleed, Banksy, OKCupid, Tinder, Barkbuddy, CoffeeMe, VictoriaMilan, PartTimeLove, Gym Pact, Run an Empire & The Lean Machine Beer.
Please share more great cases from these industries with us!
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Games have exploded on the web and mobile. But brands have missed the big bang moment. What can Brands do to remain relevant in the biggest evolution in Media? That approach is what this ppt attempts to describe!
This research is conducted with the companies Blend, Sioux, ESPM and with the partnership of ACIGAMES (Industrial and Commercial Association for games in Brazil) on the gaming market in Mobile and Tablets for 2013 in Brazil
Advergaming Creating A Video Game As A BrandZach Klein
I pulled this presentation together at BBDO/Proximity in early 2008. The purpose of the presentation was to introduce branded video games and discuss the elements that go into creating a successful branded video game experience.
Gaming is a mass medium commanding the attention of billions each year.
So, to help marketers of all stripes understand the many business and career opportunities gaming has to offer, here are answers to frequently asked questions (FAQs)
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...Board of Innovation
Pulling big corporations out of their comfort zone is a terrific way to make them innovate like startups. Confronting corporates with unconventional markets is one of the most effective tools to do this.
This collection offers 30 controversial innovation tricks from 6 peculiar industries that we use in our bootcamp sessions.
Go ahead and discover how this weapon works for you :)
The 6 industries covered are:
1. Gaming
2. Toys
3. Fashion
4. Criminals
5. Dating
6. Sports
And the examples to look for innovation inspiration from include: GTA V, Pley.com, Hope Soap, ZowPow, Honestby, Patagonia, Rick Genest, Kanye West, Mudjeans, Heartbleed, Banksy, OKCupid, Tinder, Barkbuddy, CoffeeMe, VictoriaMilan, PartTimeLove, Gym Pact, Run an Empire & The Lean Machine Beer.
Please share more great cases from these industries with us!
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Explore through the game
1. Expore Through The Game: Advergaming
EXPLORE THROUGH THE GAME: ONLINE
GAMES, ADVERTISING, ADVERGAMING
Prepared by: Qaribu Yahaya Nasidi
ID:12300001529
2. Expore Through The Game:
Advergaming
OVERVIEW
Advergaming consists of two different words
which are “Advertisement” and “Game”.
Simply, when promoters created games that
makes advertisements of the selected
company, the term “Advergame” is used to
refer them. It is rather a new concept of
advertising; it is first mentioned by Anthony
Giallourakis in 2000 and it actually become
popular around 2004
3. Expore Through The Game:
Advergaming
DEFINING THE CONCEPT
Advergame is free electronic game to
promote a product or brand.
Oxford dictionary defined advergame as a
downloadable or internet-based computer
game that advertises a brand-name product
by featuring it as part of the game.
4. Expore Through The Game:
Advergaming
TYPES OF ADVERGAME
About The Line Advergaming
Below The Line Advergaming
Through The Line Advergaming
5. Expore Through The Game:
Advergaming
ABOUT THE LINE ADVERGAMING
This type of advergaming make consumer
play long hours of the game and make them
spend hours. The idea behind this is that;
when the player spend long hours he/she
consume more or rather become more aware
about the product and more familiar with the
logo or slogan.
6. Expore Through The Game:
Advergaming
BELOW THE LINE ADVERGAMING
This type of advergaming is trying to make
consumer more curious about advergame
subject. The company want player to get
some information about the product which
needs an explanation. During the advergame
session consumers learns about the subject
and encouraged to investigate more. This
type of advert is also called AttentionGathering Advergame
7. Expore Through The Game:
Advergaming
THROUGH THE LINE ADVERGAMING
Companies take advantage of the game to
advertise their product but the product is not
the focal point of the game. Ex. In formula
one game, the car consist lot of stickers,
those stickers is an advert. Or sometimes
before you play the game, an advert can
appear with option of skip. Those advert
hidden in the game are classed as „through
the line advergaming‟ or „along the line
advergaming‟
8. Expore Through The Game:
Advergaming
WHY USE ADVERGAMING?
Advergames theoretically promote repeated
traffic to websites and reinforce brands.
Users choosing to register to be eligible for
prizes can help marketers collect customer
data.
Gamers may also invite their friends to
participate, which could assist promotion by
word of mouth, or viral marketing.
9. Expore Through The Game:
Advergaming
In recent brand-impact studies, associating a
brand with the fun of gaming is known to lift
brand metrics such as brand awareness,
message association and purchase intent.
After playing a game, consumers are more
likely to remember not just the brand or
product itself, but to associate specific brand
attributes with it.
11. Expore Through The Game:
Advergaming
GET THE GLASS
Get the Glass – for “Got Milk” campaign had over 4 million
visitors spending an average of around 9 minutes/visit.
12. Expore Through The Game: Advergaming
CAFE CROWN
You establish a Cafe
Crown coffee shop. Like
a real owner, you should
buy coffee cup‟s, sugar,
and coffee to serve also
you need to make some
advertisement to attract
the consumers. You also
should decorate your
shop and listen your
customer‟s needs.
24. Expore Through The Game:
Advergaming
EFFECT OF ADVERGAME
When someone plays an advergame, he/she
spends a lot of time with the computer sitting
at home, because advergames are usually
free or very cheap and they can become an
addiction to some people. Instead of living a
healthy life, teenagers spend most of their
time playing games on the internet.
25. Expore Through The Game:
Advergaming
Also it is said that especially little children
cannot distinguish whether it is a game or
something real, therefore they believe in
everything they learn or experience in the
advergames. Children are easily inspired
about consuming junk food while playing
advergames.
26. Expore Through The Game:
Advergaming
FACT & FIGURES ABOUT ADVERGAMING
According to a research which was made in
New York, 30% of the online game players
are middle-aged between 35-49 years old.
Teenagers seem to spend lots of time while
playing games on the internet but in the
reality they are just 14% of the whole
players. 17% of the online game players‟ age
differs between 25 and 34.
27. Expore Through The Game:
Advergaming
You may think that males are more active
when it comes to online gaming but surveys
show that active female players are as much
as male players and most of them are
professionals. According to another research
which is held in Virginia discovered that 41%
of players are females.
28. Expore Through The Game:
Advergaming
Another research states that 9% of the
players are African Americans, 4% are Asian
and the rest are whites considering the most
visited ten gaming sites. It is found that 35%
of players won between fifty thousand to one
thousand dollars in a year, whereas 16% of
players makes even more money.
29. Expore Through The Game:
Advergaming
SUMMARY
Games for advertising are sometimes classified
as a type of serious game, as these games
have a strong educational or training purpose
other than pure entertainment.
Other methods of advertising in video games
include product placement being integrated into
in-game environments and
companies/organizations sponsoring
commercial games or other game-related
content.
30. Expore Through The Game:
Advergaming
Advergames should be relevant to
company‟s target. Game should be created
considering company‟s customer profile. If
advergame is irrelevant to target than some
people will play it anyway but company will
not get the revenue as much as it wants,
because they would not be able to reach
right people who will buy their products after
playing the advergame.
31. Expore Through The Game:
Advergaming
The message that advergame gives to players
is also very important. If you think that people
will play it over and over again, then they will
hear and see the slogan or the logo of the
company as much as they play. If advergame is
fun to play, then company‟s message which is
given in the game will be heard as long as
player plays the game. If your message or
information which is given in the game is good
enough, you can change a player into a
customer.