This document lists advantages and disadvantages of a potential initiative. Some of the key advantages mentioned are that the initiative is relevant to the organization's core purpose and brand, could have health and wellbeing benefits for people, and help with conservation and climate change. Some disadvantages are that it could take over the entire organization, risks not meeting expectations due to funding cuts, and being perceived as outside the cultural comfort zone of some members and audiences.

1. Advantages
• Its at heart of our core purpose
• It could have a positive impact on the brand
• It’s emotive – who else can address the threat?
• ‘Natural Childhood’ & connections to ‘50 things’
• Health & wellbeing benefits – people need it and want it.
• Conservation and ecological benefits – wildlife and
climate change
• Democratises concept of ‘Special Places’
• It’s relevant to people’s lives
• It’s inclusive
• New partnerships
• Able to reach people who don’t currently connect with NT
• Often people’s first connection with outdoors
• Cities are where people live and work
• It could play part in sustaining the organisation
• Links back to our founding principles

2. Disadvantages
• Could become all that we do or risks being hived off into a
special category
• Money – more cuts to come could be really messy
• Reputation:
– what if go in with all answers and cannot meet expectations
– Not fully understanding the situation
• Perception – lefty/do-gooders/not for us
• Outside of cultural comfort zone – esp. amongst some
members & traditional audiences
• Cannot do what has already/always been done
• We have an ambiguous role, people do want to work with
us but we cannot do what LA have always done
• Risks creating a dependency culture
• It’s a very competitive market