This document outlines the advantages and disadvantages of e-marketing. The key advantages are that e-marketing has extremely low risk and costs, allows for faster responses, increased data collection and personalization capabilities, and provides increased exposure of products and services. The primary disadvantages are reliance on technology which requires maintenance costs, security and privacy issues arise, transparency of pricing can increase price competition, and globalization allows for worldwide competition.

1. ADVANTAGES & DISADVANTAGES OF
E-MARKETING
By- Jyoti Srivastava

2. ADVANTAGES
 Extremely low risk
 Reduction in cost through automation and use of
electronic media
 Faster response to both marketers and the user
 Increased ability to measure and collect data
 Opens the possibility to a market of one through
personalization
 Increased exposure of products and services

3. DISADVANTAGES
 Dependability on technology
 Security, privacy issues
 Maintenance cost due to a constantly evolving
environment
 Higher transparency of pricing and increased price
competition
 Worldwide competition through globalisation.