Advanced program in business english and communication for customer facing job roles

ENGLISHAHEADEDUCATION&TRAINING
ADVANCED BUSINESS
ENGLISH &
COMMUNICATION
A Fast Track Program
For Customer Facing Job
Roles
©EnglishAhead Education & Training
, All Rights Reserved.
Master The Language & Be Ahead !

Program Outline
and
Coverage
A 30 hr Program
for 6 Weeks

Business scenarios based program
designed using Cambridge University
Press curriculum used for Cambridge
Business English ( Higher/ Vantage )
Certification.
©EnglishAhead & Cambridge University Press,
All Rights Reserved.
Experiential learning methodology
used.

Key Objectives & Goals
• Provide tools & techniques to better customer management skills
• Increase the levels of English Communication in spoken and written for
all internal & external communication at workplace
• Remove hesitations in English Language communication by improving
spoken fluency, written expression and better listening skills
• Improve listening skills to participate
• Increase Business Vocabulary
• Learn concepts in grammar needed for advanced level communication
• Provide tools & techniques to better customer management skills
BUSINESS ENGLISH & COMMUNICATION
Fast Track Program For Customer Facing Jobs Roles

Methodology and Tools Used
• Business scenarios & cases as examples
• Online classes, online self study, printed
books ,assignments and assessments
• Email support /intervention for
reinforcement and handholding
• Customised to meet specific needs of each
participant
• Extensive practice sessions
• Cambridge University Press course content
• Customised study material
• Application based teaching method

Customized Course
Program objectives, teaching methods & study materials
are designed to provide a holistic communication training program
Listening
Spoken Written Vocabulary &
Grammar
Self Expression &
Idea Expression
Pronunciation &
Accent
Reading
PROGRAM COVERAGE

Business English & Communication
Program Coverage
Work Place Communication
• E-Mail drafting and replying
• E-Mail etiquettes
• Business vocabulary
• Minutes of meeting
• Work summary
• Business process briefing &
documentation
• Report writing
• Business presentations
• Business letters and
correspondence
• Strategic communication

• 10 Online class sessions (group & one to
one) spread across 6 weeks for 90
minutes each totaling to 15 hrs. of live
training & mentoring
• Assignments and projects to facilitate
self learning which will have writing,
reading, grammar revision, listening
activities
• Optional E-Learning course login for
post program study & practice
Program Duration – 6 weeks
Self study time for each week – 2-2.5 hr
Total learning hours across 6 Weeks : 30
PROGRAM DESIGNWHAT DOES IT HAVE

• Mid Week Online/ face to face intervention for
assignment, assessments and projects
• Cambridge English curriculum book
• Grammar book for ready reference
• Customized work sheets and ready materials
• Online self study links
• Free 1 month support by the online mentor for
further self development on listening skills,
reading skill, grammar concepts & vocabulary
building
• Assessments
• Pre program assessment / placement test
• Final Assessment
PROGRAM DESIGNWHAT DOES IT HAVE

BUSINESS ENGLISH
&
COMMUNICATION
Advanced Level
Program
Program Modules,
Units & Learnings

6 Modules
Covering all English language &
communication skills needed for
- Client & Vendor Management
- Inter Office Communication
- Leadership Communication
- Meetings and Report Writing
 Advance English
Language Skills –
Spoken, Listening
Reading ,Writing ,
 Business Communication
 Business Vocabulary

MODULE 1- REVISITING LANGUAGE
BASICS , GRAMMAR &
COMMUNICATION PRINCIPLES
• Articles
• Tenses & Aspects
• Adverbs
• Pronouns & Determiners
• Connectors & Clauses
• Sentences
• Paragraphs & Texts

MODULE 2- MANAGERIAL COMMUNICATION
Module Units Essential Learnings
• Corporate Working and
Culture
• Communicating as
Leaders and Managers
• Internal communication
• Chairing meetings
• Presenting in Meetings
• Organising & Chairing
Meetings
 Email Communication
 Modes of managerial communication and its
effects.
 Drafting MOM.
 Essential Grammar
 Examples and cases studies.
 Communicating in challenging scenarios.
 Learn the language & style to communicate
effectively during meetings as chairperson
 Learn & understand how leadership
communication can help in building corporate
culture.

MODULE 3- EXTERNAL COMMUNICATION & BUSINESS ENVIRONMENT
Module Units Essential Learnings
• Buyers & Sellers
• Social Media
Communication
• Forecasting & Results
• Business Negotiation
• Business Travel
 Oral Comprehension and listening practice
 English Language usage in while managing external
parties
 Writing Business Cases and Reports
 Oral and written communication while managing
negotiations
 Communication orally and in written form while
managing time and travel

MODULE 4- ADVERTISING & SALES
Module Units Essential Learning
• Advertising and
customers
• Sales reports
• The sales pitch
• Advertising and the
Internet
• Communication with
customers
• Customer Proposal
 Basics of English used in advertising in spoken and
written form
 Choosing the right communication to the customer
 Drafting Customer Proposals
 Right Vocabulary
 Learning to communicate effectively with advertising
department or agencies
 Online Advertising - language used in
Communicating with others about Online
Advertising

Unit Names Essential Learnings
• Customer Satisfaction &
Loyalty
• Communicating with
customers and resolving
issues
• Customer
Correspondence
• Conducting Business
Across cultures and
geographies
• Customer Presentation
• Spoken and Written communication
• Managing dissatisfied customers
• Client communication in matter related to
finances, payment collection and deal
• Essential vocabulary and phrasal verbs while
communication with clients
• Effective language for customer relations
MODULE 5- CUSTOMER RELATIONSHIPS

MODULE 6 WORK ENVIRONMENT ( HR)
Unit Names Essential Learnings
•Preparing your resume
and job applications
•Being an successful
candidate
•The effective
interviewer
•Workplace Atmosphere
•The workforce of the
future
•Productivity
•Staff Negotiations
•Managing Subordinates
• Resume Writing ,job related emails and
interview preparation
• Emails, presentations and speeches used in
communication in building workplace culture
• Communication modes & English language to be
used with team members in performance reviews
, employ engagement etc.
• Group messages and announcements
• Communication tool and techniques used to
resolve conflicts, negotiate and may other
scenario related to workforce management

VOCABULARY
About 5-10 words and
phrasal verbs from each
unit totaling to 120 – 240
for this program. Learn
them with to use them in
right situation and with
correct pronunciation

Our Goal & Passion:
Your Success
&
Professional
Growth.

EnglishAhead Education & Training
Mobile & Whatsapp:
91.7678366329 |91.9953701580
IGNOU Road Crossing, MB Road, Opp. Saket
New Delhi 110068
www.englishaheadonline.com
study@englishaheadonline.com
THANK YOU!

Advanced program in business english and communication for customer facing job roles

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