Social Media in Financial Services Marketing
Social media is not Media. The key is listen, engage and build relationship – David Alston
When it comes to Industries that use social media, financial industry seems to be rated
It is not because people don’t bother about their finances
That’s why it seems difficult to use Social
Media for Financial Service Marketing
It is just that people will pay more to be amused
than to be educated
Here are few ways to use Social Media for Financial Service Marketing
Use Facebook for engagement, tell true financial stories that
affect people’s live.
Use Twitter to provide practical financial tips that people can make use of instantly
like Vanguard Group
Produce serial videos for your audience on YouTube Channel. Video gives
you authority on the your expertise. Create weekly podcast or Webinar
Let people know you are going to release new videos ahead.
Choose Google plus for friends and hangout because it aids your
LinkedIn must be favourite Social Media as professional
Write post, comment on people’s post and presentation. Share your presentation on
Ask relevance questions! People want to be asked questions…
so ask for it.
Share people answers in your blog and let
them know how much it has helped.
Financial Services need not to be complex… make it simple
Remember you must have goals for doing all this before you set the stage. Measure your progress.
Social Media is Business
Lets Stay in Touch
Financial Services Marketing Using Social Media, The Importance of Social Media in Financial industry.