6. A digital agency is a business that delivers marketing services and the
creative and technical development of internet based work products. It
helps its customers to engage with their targeted market.
In case of a web design or product development company, a digital
project can be completed with instructions.
But with a Digital agency, the clients get best services in managing the
strategies of communication and marketing along with the technical
completion of the project.
Source: Wikipedia
7. ā¢ Brand and social management
ā¢ Content creation
ā¢ Website optimization
ā¢ Email marketing
ā¢ Sales enablement
ā¢ Website design
ā¢ Copywriting
ā¢ Landing Page and Lead or Demand Generation
What Agency Do
19. PERSONA NAME
BACKGROUND:
ā¢ Who is this person and who do they work for?
ā¢ What is the general problem they are having
ā¢ Outside of work, what do they like to do
DEMOGRAPHICS:
ā¢ gender
ā¢ Age Range
ā¢ Household Income
ā¢ General area they live (city, urban)
āHereās a small soundbite /
quote of what the persona
would say about the content
on this slideā
OVERVIEW
20. PERSONA NAME
BACKGROUND:
ā¢ Who is this person and who do they work for?
ā¢ What is the general problem they are having
ā¢ Outside of work, what do they like to do
DEMOGRAPHICS:
ā¢ gender
ā¢ Age Range
ā¢ Household Income
ā¢ General area they live (city, urban)
āHereās a small soundbite /
quote of what the persona
would say about the content
on this slideā
OVERVIEW
21. OVERALL GOALS:
ā¢ Goal 1 =
ā¢ Goal 2 =
TOP 3 PROBLEM / SOLUTION:
ā¢ PROBLEM
SOLUTION
ā¢ PROBLEM
SOLUTION
ā¢ PROBLEM
SOLUTION
PRE-SALE
āHereās a small soundbite /
quote of what the persona
would say about the content
on this slideā
PERSONA NAME
22. EMOTIONS - BEFORE:
emotion 1, emotion 2, emotion 3
EMOTIONS - AFTER:
ā¢ emotion 1, emotion 2, emotion 3
PRE-SALE
āHereās a small soundbite /
quote of what the persona
would say about the content
on this slideā
PERSONA NAME
26. Activity 1: Key business model questions
Write a brief response to the following questions.
1. How do you acquire customers?
2. After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)?
3. How do you charge your customers? What is your revenue model?
4. How much do you charge your customers? Can you calculate your revenues for the next month, quarter and year?
5. What assets are available to you or under your control?
27. Activity 1: Key business model questions (contād)
6. Who are your key partners?
7. What key activities do you need to engage in to deliver your value proposition?
8. What are your fixed costs?
9. What are your variable costs? Can you calculate your total cost for the next month, quarter and year?
10.Does your revenue forecast demonstrate increased profitability towards the end of the forecast period?
28. VALUE
PROPOSITIONS
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Activity 2: Create your own business model
<< insert your value
proposition here>>
<< Describe your cost structure here>>
<< list your partners
here>>
<< describe your revenue streams here>>
<< list the key resources
available to you here>>
<< describe your key
activities here>>
<describe how you plan to
establish and manage the
relationship between the
customer and your brand
here>>
<< describe 1) how you
plan to acquire
customers, 2) how you
plan to deliver your value
proposition to them and
3) how you plan to
communicate with your
customers >>
<< describe your
target customer
segment here>>
29. Create your positioning statement using the following template.
ā¢ Forā¦
ā¢ Whoā¦.
ā¢ Our product isā¦
ā¢ That providesā¦
ā¢ Unlikeā¦
ā¢ We have assembled/created/invented a product thatā¦.
31. Activity 7: Plan your next steps
No. Activity Deliverable Deadline Responsible
1. Develop a revenue forecast
2. Put together a marcom strategy
to generate demand and shorten
your sales cycles
3. Create a product roadmap
4. Continue to engage with
customers on your āinitial target
listā
5. Plan for growth
Take the required steps to implement your business model (make a checklist of
the items below):