SlideShare a Scribd company logo
YouTube Contests
Create engagement and interaction with your
brand through compelling contests.



Benefits
•	 Strong call-to-action promotes high-level of engagement with the brand
   and contest message
•	 Generate meaningful interaction with the YouTube community through
   compelling and unique contests
•	 New contest platform is integrated with the brand channel, creating one
   destination to reach user with a unified message
•	 Increase campaigns reach by syndicating the new contest Gadget to
   third-party sites or even your own site
•	 Contest subscriptions and confirmation emails enhance community involvement

Features
•	 The YouTube Contest includes 4 key phases: Announcement,
   Submission, View & Vote, and Results.
•	 The new contest platform is integrated into the Brand Channel
•	 Auto-play call to action video sits prominently in the contest module
•	 560 x 165 branded banner graphic; 560 x 300 background and splash graphic
•	 All standard Brand Channel features are still available
•	 Contest subscription and customizable email notification are available

YouTube Stats (US)
(Nielsen//NetRatings Dec 2007)
•	 #1 entertainment site on the Internet
•	 #6 largest audience on the Internet
•	 68 million unique monthly visitors
•	 Users spend 3.3 billion minutes on the site each month
•	 Active reach: 41.5%; universe reach: 31.7%

Additional Info: Contest Gadget Ad
                    Contest gadget can be syndicated anywhere a
                    300x250 Gadget ad is accepted. Can be used
                    during key phases of campaign (view and vote)
                    to drive traffic and awareness.


Recent Success Stories
•	 Heinz Contest - 4000+ Entries
•	 Tax Rap - 400 Entries / 4MM Views
•	 YouTube Sketchies - 100K’s Votes

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You tubecontests

  • 1. YouTube Contests Create engagement and interaction with your brand through compelling contests. Benefits • Strong call-to-action promotes high-level of engagement with the brand and contest message • Generate meaningful interaction with the YouTube community through compelling and unique contests • New contest platform is integrated with the brand channel, creating one destination to reach user with a unified message • Increase campaigns reach by syndicating the new contest Gadget to third-party sites or even your own site • Contest subscriptions and confirmation emails enhance community involvement Features • The YouTube Contest includes 4 key phases: Announcement, Submission, View & Vote, and Results. • The new contest platform is integrated into the Brand Channel • Auto-play call to action video sits prominently in the contest module • 560 x 165 branded banner graphic; 560 x 300 background and splash graphic • All standard Brand Channel features are still available • Contest subscription and customizable email notification are available YouTube Stats (US) (Nielsen//NetRatings Dec 2007) • #1 entertainment site on the Internet • #6 largest audience on the Internet • 68 million unique monthly visitors • Users spend 3.3 billion minutes on the site each month • Active reach: 41.5%; universe reach: 31.7% Additional Info: Contest Gadget Ad Contest gadget can be syndicated anywhere a 300x250 Gadget ad is accepted. Can be used during key phases of campaign (view and vote) to drive traffic and awareness. Recent Success Stories • Heinz Contest - 4000+ Entries • Tax Rap - 400 Entries / 4MM Views • YouTube Sketchies - 100K’s Votes