Created as a part of final project for Internship at IIM Lucknow. Deals with the marketing strategy and planning to launch a Event notification and booking App. Also gives a brief about pricing and Organizational setup

2. For any event to be
successful we need good
management, proper
arrangements !!

3. BUT

4. SO WHAT IS THIS COMPANY ALL ABOUT?

5. • In today’s when people are too busy in life it
adds to their inconvenience when they want to
spend some relaxing moments but have no
idea what to do or where to know about various
Events.
• That’s where we come in and help them save
those precious moments which could easily be
lost finding the perfect place to enjoy on few
special occasions and help them live some
memorable moments.
• We plan to be the single stop for people looking
for events to relax youth as well as couples by
the next decade.

6. A-LIVE is a website and mobile service that
provides tickets and personalized calendars
for live events and gigs. It allows users to
track their favorite bands or events like DJs
and receive email alerts and purchase
tickets when a tracked band plays a gig
nearby, and sells tickets on behalf of artists
worldwide.

7. • Targets - college youths and young couples.
• Competitors - platforms like Songkick, bookmyshow.
• Collaborators - event organizers, local ticket vendors.

11. • discover people’s preference
• identify consumers needs
• understand consumers needs
• identify customers demands

12. • Product – Live Music and Events
• Targets – College students & Young singles and couples.
• Competitors – Songkick, bookmyshow etc.
• Value Proposition –
• Fast, convenient (For Customers)
• reach out to music-lovers (For collaborators)
• single stop for discovery and booking

13. • To achieve Brand equity –
• Develop points of difference.
• relevance of offering and its perception.
• awareness of the product or services provided by firm.
• Memorable, Meaningful but adaptable and transferable brand
element.

14. Pricing should be set such that people feel
attracted and are willing to pay for that extra
facility.

15. • Modern Marketing calls for marketing communication as if done right it have
huge payoffs.
• Tools for same are –
• Advertising.
• Sales promotion.
• Events and Experiences.
• Publicity.
• Database Marketing.
• Social Media Marketing.
• Mobile marketing.
• Personal Selling.

17. “Want a life then get A-
LIVE”

18. • Free Feature - searching through various events
through app will contain ads.
• Premium Feature (Rs. 60/month)-
early access to ticket booking than free users (registered), ads free.

19. • Customers - annual subscription
at discounted prices.
• Collaborators – Trade allowances
• Company Personnel – Bonus (profit)

20. • Banners and posters.
• Social Media.
• PAY PER INSTALL
• APP OPTIMAZATION
• Advertisements tv and print media.
• Mouth Publicity.
• Sponsorships.
• Brand endorsement by celebs.

21. Consumers -Services provided through App and Website.
Free to search events but paid to book tickets.
Collaborators – Receive trade allowances and extra cuts over diverting
sales through this system.
Company Personnel – Receive share of company profit.

23. Company is divided into 3 Strategic
Business Units (SBU) :
•Geographic
•Technological
•And Marketing.

24. geographic
• Collects data regarding
interests and behaviour
patterns and purchasing
power
• And analyses it.

25. Technological
• Maintains and is
responsible for the
smooth functioning of
the online experience of
customers and
transactions.

26. Marketing
• acts as the face of the company
for the outside world i.e., its
consumers
• responsible of regulating sales
and adapt to the changing traits
of the people based on the data
collected by geographical unit.

27. • Operational (Primary) Processes.
• Supporting (Secondary) Processes.
• Management Processes.

28. Operational (Primary) Processes
• deals with the core business and Value chain.
• deliver value to the customer
• Essential business activities e.g., generating revenue.
• include taking customer orders and managing bank accounts.

29. Supporting (Secondary) Processes
• functions within an organization
• include accounting, hr management and security.
• One key differentiator is that they do not provide value to customers
directly.

30. Management Processes
• measure, monitor and control activities related to business procedures and
systems.
• include internal communications, governance, strategic planning, budgeting,
and infrastructure or capacity management.
• They also do not provide value directly to the customers.

31. Recap !!

32. ABOUT COMPANY GOALS & FUTURE PLANS IMPLIMENTATION
STRATEGIES
MARKETING MIX
IMPLEMENTATION
MODEL

34. DISCLAIMER
CREATED BY AKASH YADAV, IIT BOMBAY during a
marketing internship
under guidance of
Prof. Sameer Mathur,
IIM LUCKNOW.