"Here's to Girlfriends" celebrates the unique bonds between women through a collection of fun and fashionable gifts that emphasize friendship and shared experiences. The line features bold designs, expressive hand lettering, and playful messages focused on home décor and social gatherings. This collection draws inspiration from real-life friendships, offering personal stories that enhance its authentic charm.

1. Just like your favorite girls’ nights out, “Here's to Girlfriends” celebrates
all the women in our lives who crack us up, cheer us on, and never let us
down.
It's a collection of perfect little gifts anchored by words to live (and drink by).
Inspired by Hallmark creators’ real-life friendships, “Here's to Girlfriends”
tells the real stories behind the style.
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2. creative strategy
design
• “Here’s to Girlfriends” is bold and fashionable with a bit of flashy sparkle. On-trend
patterns, an edited color palette and gold finishes bring high impact and energy—
the perfect little something to treat yourself or your good friend to.
• Hand lettering is key to the line, lending expressiveness and reflecting a
prominent, confident voice.
• Design point of view brings a fresh, on-trend twist to familiar formats that are fun,
sassy, functional and feminine.
editorial
• “Here’s to Girlfriends” celebrates drinking, sharing, laughing (and sometimes
venting!) with your fabulous BFF's. Brings the creators' real-life friendships out
from behind the scenes for a personal, authentic feel.
• Words to Live By: Centered around home décor and entertaining, “Words to Live
By” serves up happy, optimistic messages with a side of sass.
• Words to Drink By: Messages are fun, funny, gutsy and girly, with a touch of glam.
Best shared with friends…over a few cocktails.
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4. artist & writer stories
Select items carry a story about a
special friendship that inspired the artist
or writer during their creative process.
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5. words to drink
by
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6. words to drink
by
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7. Home Décor: Words to Live By…
words to live by
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8. Home Décor: Words to Live By…
words to live by
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