Pandora's marketing goal is to attract loyal customers by creating relationships and wonderful experiences, especially among women. To do so, Pandora will create flashy ads targeting women to make them feel connected to Pandora stores and prestigious. Pandora will also use social media like Facebook, Twitter, and Instagram to share customer experiences, inform about new products, and invite customers to post pictures to build connections and brand awareness. Pandora will measure ad effectiveness through feedback and social media engagement to improve marketing efforts.
Swot analysys ed elaborazione di strategia aziendale per il lancio di una linea di gioielli ispirata ad un cartone della Disney, prendendo spunto dalla reale partnership tra questi due Brand che ha portato al lancio della collezione primavera 2015 Principesse Disney.
This is a repositioning proposition we have created in IE Business School to counteract the effects of their Christmas advertisement in Milan which was branded to be 'sexist'
Swot analysys ed elaborazione di strategia aziendale per il lancio di una linea di gioielli ispirata ad un cartone della Disney, prendendo spunto dalla reale partnership tra questi due Brand che ha portato al lancio della collezione primavera 2015 Principesse Disney.
This is a repositioning proposition we have created in IE Business School to counteract the effects of their Christmas advertisement in Milan which was branded to be 'sexist'
This presentation was delivered in Schulich School of Business, Toronto by Abhinav Gupta and classmates for Strategic Management. Its based on Tiffany & Co.'s strategic issue and recommendation. Its based in the late 2010.
This presentation was delivered in Schulich School of Business, Toronto by Abhinav Gupta and classmates for Strategic Management. Its based on Tiffany & Co.'s strategic issue and recommendation. Its based in the late 2010.
This report was created as part of my Social Media Marketing Certification project which I completed in Jan 2013. It looks into current approach for customer conversion of the Website, and suggests strategic improvements necessary for the company.
Slides for a webinar I gave on June 27, 2013 covering the state of webcasting, digital music, and online marketing, with a focus on Pandora and the potential threats presented by Apple's iTunes Radio service. Featuring a significant amount of digital music industry economic data, and mapping out the value chains for digital music distribution.
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
In this presentation you will find basic descriptions, competent overviews and brief comparative analisys of the two approaches to marketing communications. You may take it as a basic foundation for the further study on this question.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Beautiful Convergence: Exploring the changing face of beauty retailDalziel and Pow
At Dalziel and Pow we love talking about design, brands and stores, and right now the female beauty market has captured our imaginations. As old aesthetic ideals are overturned and new modes of selling emerge, we’ve identified three key insights where brands can tap into a beautiful convergence of fashion, wellbeing, fitness and lifestyle.
We’d love to hear your thoughts and discuss how these insights can be applied to your brand. Email us at beauty@dalziel-pow.com to start the conversation.
Four Ways to Differentiate Your Brand by CDG BrandIrina Mc Cann
This slideshow was presented by our CEO Paul Mc Cann at #RICEIRE16 on 3rd of March.
"Creativity is not a learned behaviour, it takes talent, imagination and self-belief. Engaging people through emotions, superior workmanship, and a luxurious aura is an art in itself. Branding luxury goods and services delve deeper past wealth and opulence."
This slideshow was presented at #RICEIRE16 on 3rd March 2016 by our CEO Paul Mc Cann.
"Creativity is not a learned behaviour, it takes talent, imagination and self-belief. Engaging people through emotions, superior workmanship, and a luxurious aura is an art in itself. Branding luxury goods and services delve deeper past wealth and opulence."
www.cdgbrand.com Irish Award-winning Brand Design Agency
Ulric de Varens, a fragrance that is marketed by Baccarose Perfumes & Beauty Products Pvt Ltd associated with Yamaha Fascino Miss Diva Miss Universe 2016 and wished to highlight the association, creating higher brand preference and evangelism.
MindShift Interactive was brought on board to leverage their expertise within the lifestyle, beauty market, to devise the ideal strategy for Ulric de Varens (UDV) on social media. The campaign was driven through a mix of social media marketing, media planning, influencer marketing and rich media marketing. MindShift Studios, a personalized visual content production house, under MindShift Interactive curated a photoshoot showcasing the personality of the brand, hence engaging like-minded audiences. True to the ethos of MindShift Studios, influencers and Diva contestants were engaged to leverage their social media klout to drive the brand through higher awareness and ensuring adequate amplification of the content stories being displayed. Furthermore, videos in interactive formats highlighted each Diva and her personality, drawing a connect between the fragrance and the Diva's characteristics.
Check out the offerings of MindShift Interactive on www.mindshiftinteractive.com.
Public Relations, Telling Your Story and Your Brand's
People throw the term PR around a lot without a true understanding of the meaning. They believe by writing a press release, their topic is all of a sudden news worthy. This is far from the truth. With the growth of social media, anyone can "create" their own news, but it doesn't carry the true credibility and weight of traditional media relations. Solid public relations takes advantage of all aspects of the public's perception but it is rooted in great media relations. The value of PR, when done correctly, is immeasurable certainly outweighing advertising and comes it at a much lower price tag. Public relations is important for the businesses we represent but also for our personal brands. This presentation will explain how the process works and why it is so important. In addition, participants will understand how they can personally implement a few simple pieces in their local areas and even nationally at no cost. They will also understand the appropriate time to engage a larger agency for assistance and what they should expect in return for their investment.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
This is a comprehensive workshop focusing on the basics of modeling and fashion culture and showing young girls and women how these basics can be a foundation to improving their personal presentation and self-confidence.
2. Pandora's Target Audience • Women, women, women. • Create relationships with loyal customers. • Invite women to share Pandora with their friends. • Connect with the women to create a special bond.
3. drawing them in • Create flashy, creative, and insightful ads. • Make the women feel connected to Pandora stores. • Make them feel prestigious. • The only store to buy you're jewelry.
5. Facebook • Share stories of experiences at Pandora stores. • Connect with other women about their experiences and jewelry. • Post and share pictures of the jewelry. • Creates a bond with the store and the customers.
6. Twitter • Communicate with new and loyal customers. • Inform them of new sales and jewelry coming. • Connect with the women using hash-tags.
7. Instagram • Pictures speak 1,000 words. • Post pictures of the jewelry for women to actually see. • Invite women to post pictures of their new and favorite jewelry.
8. Measuring our ads • Feedback is important. • Ask how satisfied our audience is with our products. • Communication is key. • Social media allows you to see the attention your ads gain.
9. Creating a budget • Use 10-12% of your projected, annual gross sale. • Any smaller would hinder your budget. • 90,000-95,000 allows you to create great attention grabbing ads. • Make sure to base it on a yearly timeline.
10. Remember the main goal and that to accomplish it, we must make it memorable.
