Kathryn Foster proposes a marketing campaign to increase awareness of Coca-Cola's "My Coke Rewards" program. The campaign would promote the program on social media platforms like Facebook and Twitter, as well as through internet marketing. It would target younger consumers, ages 13-24, who are influenced by social media. Labels on Coke bottles would feature codes that consumers can use to learn more about prizes on the My Coke Rewards website or mobile app. The proposed budget draws on Coca-Cola's existing marketing funds to advertise the program through paid search and social media ads.