1. Digital
Marketing Strategy

2. Target Audience
 16-45 year olds
 Narrowed target consumer is
16-25 years old
 People who are outgoing,
adventurous type or the
everyday person

3. Google AdWords
 Keywords
 Winter Gear &
Clothing
 Jackets
 Fleece & Pullover
 Outdoor Apparel

4. Google AdWords Cont.
 Yearly Budget of
$100,000
 $0.50 for every click

5. Facebook Page
 Patagonia has
over 350,000
likes on its page
 Can post
questions to fans
and reach out to
followers

6. Twitter Page
 100,000 followers
 Can respond to
customers in a
more personal
way

7. Instagram Page
 350,000 followers
 Great way to
share photos of
products

8. Goals
 Increase customer base
 Increase in yearly sales
 Reach 500,000 Facebook and Instagram followers
 Reach 250,000 Twitter followers