A non-profit thrift shop wanted to increase brand awareness and drive customers to in-store sales events in the Portland area. They launched a digital advertising campaign on OregonLive and other local websites targeting women ages 25-54 interested in fashion and thrift shopping who lived in west Portland. The campaign directed users to a custom landing page and resulted in a nearly 30% increase in sales over the same period the previous year, helping the non-profit meet its goals.