SlideShare a Scribd company logo
“Back to School” at
Gabriel Sarnacki, 4/7/14
What is Walmart
 The company was founded by Sam Walton in
1962
 Initiated in 1969
 Headquarter Bentonville, Arkansas
 American retail corporation that functions as a
large discount department store
Who is the Target Audience
 18-21 year olds
(college-aged)
 Friends and Family of
college students
 Followers of college
teams
“Back to School” campaign for
Walmart
 Concentrating on the back-to-school drive of
college students or new coming high school
seniors
 The campaign will run from June-September
 Campaign uses mainly social media such as:
 Blogs, facebook, twitter, google plus, instagram
, google ad words
Main goal of the campaign
 The main goal of this campaign is to feature
discount deals for school supplies, furniture,
and college sports attire.
 Create a ease of use website that displays all of
the items being discounted.
 The ultimate goal would be to increase sales by
10% from the previous year
Social Media
 Walmart will promote
specials using facebook,
twitter, and instagram
 Promote “liking” and
“following” to enter to win a
gift card to Walmart
 Only “followers” will have
exclusivity
 Walmart.com tweeting
deals daily for customers.
Blogging
 Blogs will be linked to all the social media
pages and referenced in them
 Safety tips for college students, tips for staying
on campus, and study tips
 Blogs will ensure versatility in the campaign
Adwords
 The google ad word keyword tool helps to
decide which words are best associated with
the campaign
 To create an ad using terms such as “college”
and “dorm” it would cost an avg. of $2.50 cost
per click which would allow for roughly 5,000
clicks a day
Budget
 Adwords:5,000/day x 30 days x 4 months =
$600,000
 Contests: $100 x 5 social media raffle=$500
 Online strategist: $250/4hr weeks x 5 days x 4
weeks x 4 months= $80,000
 Total cost= $680,500
Measuring the Campaign
 Click counters monitor the ads run through
google ad words
 Monitoring the amount of increase of “followers”
and “likes”
 Compare sales from previous years

More Related Content

What's hot

Final Presentation - Best Practices
Final Presentation - Best PracticesFinal Presentation - Best Practices
Final Presentation - Best Practices
Meghan Tucker
 
How Social Movements affect the Brand Story
How Social Movements affect the Brand StoryHow Social Movements affect the Brand Story
How Social Movements affect the Brand Story
HuahuaLiu
 
ADVFinal
ADVFinalADVFinal
ADVFinal
foste154
 
Adv420 Final Presentation: Coca-Cola
Adv420 Final Presentation: Coca-ColaAdv420 Final Presentation: Coca-Cola
Adv420 Final Presentation: Coca-Cola
foste154
 
How to Run Valentine's Day Campaigns on Instagram
How to Run Valentine's Day Campaigns on InstagramHow to Run Valentine's Day Campaigns on Instagram
How to Run Valentine's Day Campaigns on Instagram
Brandnew IO
 
Campus candy campaign ppt
Campus candy campaign pptCampus candy campaign ppt
Campus candy campaign ppt
Hillary Cozzi
 
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...
CraftBev
 
A Brand Guide to Instagram Contests
A Brand Guide to Instagram ContestsA Brand Guide to Instagram Contests
A Brand Guide to Instagram Contests
Brandnew IO
 
Boxed campaign nana and hussein powerpoint
Boxed campaign nana and hussein powerpointBoxed campaign nana and hussein powerpoint
Boxed campaign nana and hussein powerpoint
nana akuffo
 
Everything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internshipEverything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internship
Sameer Mathur
 
Orville Redenbacher's Case Study
Orville Redenbacher's Case Study Orville Redenbacher's Case Study
Orville Redenbacher's Case Study
Allison Schmocker
 
Adv420 finalproject
Adv420 finalprojectAdv420 finalproject
Adv420 finalproject
froebere
 
Boxed Marketing Campaign Proposal Deck - The Fab Five Team
Boxed Marketing Campaign Proposal Deck - The Fab Five TeamBoxed Marketing Campaign Proposal Deck - The Fab Five Team
Boxed Marketing Campaign Proposal Deck - The Fab Five Team
Brooke Ward
 
Island Influencers
Island InfluencersIsland Influencers
Island Influencers
Catherine Kaniaru
 
Trader joes
Trader joesTrader joes
Trader joes
meganbirdwell12
 
Stride Gum Digital Marketing Campaign
Stride Gum Digital Marketing CampaignStride Gum Digital Marketing Campaign
Stride Gum Digital Marketing Campaign
Niki Fiore
 
Island Influencers + Boxed Wholesale
Island Influencers + Boxed WholesaleIsland Influencers + Boxed Wholesale
Island Influencers + Boxed Wholesale
Catherine Kaniaru
 
SL/CE MAGAZINE - The Social Media Strategy
SL/CE MAGAZINE - The Social Media StrategySL/CE MAGAZINE - The Social Media Strategy
SL/CE MAGAZINE - The Social Media Strategy
Darrylin Lee
 

What's hot (18)

Final Presentation - Best Practices
Final Presentation - Best PracticesFinal Presentation - Best Practices
Final Presentation - Best Practices
 
How Social Movements affect the Brand Story
How Social Movements affect the Brand StoryHow Social Movements affect the Brand Story
How Social Movements affect the Brand Story
 
ADVFinal
ADVFinalADVFinal
ADVFinal
 
Adv420 Final Presentation: Coca-Cola
Adv420 Final Presentation: Coca-ColaAdv420 Final Presentation: Coca-Cola
Adv420 Final Presentation: Coca-Cola
 
How to Run Valentine's Day Campaigns on Instagram
How to Run Valentine's Day Campaigns on InstagramHow to Run Valentine's Day Campaigns on Instagram
How to Run Valentine's Day Campaigns on Instagram
 
Campus candy campaign ppt
Campus candy campaign pptCampus candy campaign ppt
Campus candy campaign ppt
 
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...
 
A Brand Guide to Instagram Contests
A Brand Guide to Instagram ContestsA Brand Guide to Instagram Contests
A Brand Guide to Instagram Contests
 
Boxed campaign nana and hussein powerpoint
Boxed campaign nana and hussein powerpointBoxed campaign nana and hussein powerpoint
Boxed campaign nana and hussein powerpoint
 
Everything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internshipEverything is Marketing: Insights from the internship
Everything is Marketing: Insights from the internship
 
Orville Redenbacher's Case Study
Orville Redenbacher's Case Study Orville Redenbacher's Case Study
Orville Redenbacher's Case Study
 
Adv420 finalproject
Adv420 finalprojectAdv420 finalproject
Adv420 finalproject
 
Boxed Marketing Campaign Proposal Deck - The Fab Five Team
Boxed Marketing Campaign Proposal Deck - The Fab Five TeamBoxed Marketing Campaign Proposal Deck - The Fab Five Team
Boxed Marketing Campaign Proposal Deck - The Fab Five Team
 
Island Influencers
Island InfluencersIsland Influencers
Island Influencers
 
Trader joes
Trader joesTrader joes
Trader joes
 
Stride Gum Digital Marketing Campaign
Stride Gum Digital Marketing CampaignStride Gum Digital Marketing Campaign
Stride Gum Digital Marketing Campaign
 
Island Influencers + Boxed Wholesale
Island Influencers + Boxed WholesaleIsland Influencers + Boxed Wholesale
Island Influencers + Boxed Wholesale
 
SL/CE MAGAZINE - The Social Media Strategy
SL/CE MAGAZINE - The Social Media StrategySL/CE MAGAZINE - The Social Media Strategy
SL/CE MAGAZINE - The Social Media Strategy
 

Similar to Walmart presentation

Flyer Spirit Presentation
Flyer Spirit PresentationFlyer Spirit Presentation
Flyer Spirit Presentation
flyerspirit
 
Adv492 qd
Adv492 qdAdv492 qd
Adv492 qd
Jessica Carter
 
How to write effective Facebook ads that get clicks
How to write effective Facebook ads that get clicksHow to write effective Facebook ads that get clicks
How to write effective Facebook ads that get clicks
Michelle Hummel
 
Couponmob
CouponmobCouponmob
Mlk jr. hip hop awards sponsorship packet
Mlk jr. hip hop awards  sponsorship packetMlk jr. hip hop awards  sponsorship packet
Mlk jr. hip hop awards sponsorship packet
Patrick Diamitani
 
Team #10 - MarketGurus Boxed Marketing Campaign
Team #10 - MarketGurus Boxed Marketing Campaign Team #10 - MarketGurus Boxed Marketing Campaign
Team #10 - MarketGurus Boxed Marketing Campaign
MarkKonsul
 
Team 10 - Market Gurus Boxed Marketing Campaign
Team 10 - Market Gurus Boxed Marketing CampaignTeam 10 - Market Gurus Boxed Marketing Campaign
Team 10 - Market Gurus Boxed Marketing Campaign
Shafiulla M
 
Insomnia Cookies Final Project Slideshow
Insomnia Cookies Final Project SlideshowInsomnia Cookies Final Project Slideshow
Insomnia Cookies Final Project Slideshow
SaraRGardella
 
Wells Fargo Campaign
Wells Fargo CampaignWells Fargo Campaign
Wells Fargo Campaign
hihosilber
 
The Power of Integrated Marketing Campaigns - Tinhat Creative
The Power of Integrated Marketing Campaigns - Tinhat CreativeThe Power of Integrated Marketing Campaigns - Tinhat Creative
The Power of Integrated Marketing Campaigns - Tinhat Creative
tinhatcreative
 
Sumit Thakur - SociPaid Social Media.pdf
Sumit Thakur - SociPaid Social Media.pdfSumit Thakur - SociPaid Social Media.pdf
Sumit Thakur - SociPaid Social Media.pdf
SumitThakur598124
 
Cause related marketing
Cause related marketingCause related marketing
Cause related marketing
Arindam Das
 
Wells Presentation
Wells PresentationWells Presentation
Wells Presentation
haye5120
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generation
Farhan Muhammad
 
The Power of Integrated Marketing Campaigns
The Power of Integrated Marketing CampaignsThe Power of Integrated Marketing Campaigns
The Power of Integrated Marketing Campaigns
cristinalepore
 
V.social campaign
V.social campaignV.social campaign
V.social campaign
Michael Scott
 
CampusLIVE Media Kit
CampusLIVE Media KitCampusLIVE Media Kit
CampusLIVE Media Kit
CampusLIVE
 
Social Commerce: What Now?
Social Commerce: What Now? Social Commerce: What Now?
Social Commerce: What Now?
Michael Zarcone
 
Facebook Overview 102505
Facebook Overview 102505Facebook Overview 102505
Facebook Overview 102505
pascal le rudulier
 
OTB Boxed Campaign
OTB Boxed CampaignOTB Boxed Campaign
OTB Boxed Campaign
RebekahMills4
 

Similar to Walmart presentation (20)

Flyer Spirit Presentation
Flyer Spirit PresentationFlyer Spirit Presentation
Flyer Spirit Presentation
 
Adv492 qd
Adv492 qdAdv492 qd
Adv492 qd
 
How to write effective Facebook ads that get clicks
How to write effective Facebook ads that get clicksHow to write effective Facebook ads that get clicks
How to write effective Facebook ads that get clicks
 
Couponmob
CouponmobCouponmob
Couponmob
 
Mlk jr. hip hop awards sponsorship packet
Mlk jr. hip hop awards  sponsorship packetMlk jr. hip hop awards  sponsorship packet
Mlk jr. hip hop awards sponsorship packet
 
Team #10 - MarketGurus Boxed Marketing Campaign
Team #10 - MarketGurus Boxed Marketing Campaign Team #10 - MarketGurus Boxed Marketing Campaign
Team #10 - MarketGurus Boxed Marketing Campaign
 
Team 10 - Market Gurus Boxed Marketing Campaign
Team 10 - Market Gurus Boxed Marketing CampaignTeam 10 - Market Gurus Boxed Marketing Campaign
Team 10 - Market Gurus Boxed Marketing Campaign
 
Insomnia Cookies Final Project Slideshow
Insomnia Cookies Final Project SlideshowInsomnia Cookies Final Project Slideshow
Insomnia Cookies Final Project Slideshow
 
Wells Fargo Campaign
Wells Fargo CampaignWells Fargo Campaign
Wells Fargo Campaign
 
The Power of Integrated Marketing Campaigns - Tinhat Creative
The Power of Integrated Marketing Campaigns - Tinhat CreativeThe Power of Integrated Marketing Campaigns - Tinhat Creative
The Power of Integrated Marketing Campaigns - Tinhat Creative
 
Sumit Thakur - SociPaid Social Media.pdf
Sumit Thakur - SociPaid Social Media.pdfSumit Thakur - SociPaid Social Media.pdf
Sumit Thakur - SociPaid Social Media.pdf
 
Cause related marketing
Cause related marketingCause related marketing
Cause related marketing
 
Wells Presentation
Wells PresentationWells Presentation
Wells Presentation
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generation
 
The Power of Integrated Marketing Campaigns
The Power of Integrated Marketing CampaignsThe Power of Integrated Marketing Campaigns
The Power of Integrated Marketing Campaigns
 
V.social campaign
V.social campaignV.social campaign
V.social campaign
 
CampusLIVE Media Kit
CampusLIVE Media KitCampusLIVE Media Kit
CampusLIVE Media Kit
 
Social Commerce: What Now?
Social Commerce: What Now? Social Commerce: What Now?
Social Commerce: What Now?
 
Facebook Overview 102505
Facebook Overview 102505Facebook Overview 102505
Facebook Overview 102505
 
OTB Boxed Campaign
OTB Boxed CampaignOTB Boxed Campaign
OTB Boxed Campaign
 

Recently uploaded

ART APPRECIATION DISCUSSION LESSON 9.pptx
ART APPRECIATION DISCUSSION  LESSON 9.pptxART APPRECIATION DISCUSSION  LESSON 9.pptx
ART APPRECIATION DISCUSSION LESSON 9.pptx
AlizzaJoyceManuel
 
Complete Lab 123456789123456789123456789
Complete Lab 123456789123456789123456789Complete Lab 123456789123456789123456789
Complete Lab 123456789123456789123456789
vickyvikas51556
 
My storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabersMy storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabers
AlejandroGuarnGutirr
 
一比一原版(UniSA毕业证)南澳大学毕业证成绩单如何办理
一比一原版(UniSA毕业证)南澳大学毕业证成绩单如何办理一比一原版(UniSA毕业证)南澳大学毕业证成绩单如何办理
一比一原版(UniSA毕业证)南澳大学毕业证成绩单如何办理
zeyhe
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单如何办理
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单如何办理一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单如何办理
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单如何办理
zeyhe
 
Colour Theory for Painting - Fine Artist.pdf
Colour Theory for Painting - Fine Artist.pdfColour Theory for Painting - Fine Artist.pdf
Colour Theory for Painting - Fine Artist.pdf
Ketan Naik
 
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
taqyea
 
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdfIn Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
Boudoir Photography by Your Hollywood Portrait
 
2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners
matforce
 
FinalFinalSelf-PortraiturePowerPoint.pptx
FinalFinalSelf-PortraiturePowerPoint.pptxFinalFinalSelf-PortraiturePowerPoint.pptx
FinalFinalSelf-PortraiturePowerPoint.pptx
abbieharman
 
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Tibbetts_HappyAwesome_NewArc Sketch to AI
Tibbetts_HappyAwesome_NewArc Sketch to AITibbetts_HappyAwesome_NewArc Sketch to AI
Tibbetts_HappyAwesome_NewArc Sketch to AI
Todd Tibbetts
 
A Brief Introduction About Hadj Ounis
A Brief  Introduction  About  Hadj OunisA Brief  Introduction  About  Hadj Ounis
A Brief Introduction About Hadj Ounis
Hadj Ounis
 
FinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknkFinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknk
abbieharman
 
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
tc73868
 
Heart Touching Romantic Love Shayari In English with Images
Heart Touching Romantic Love Shayari In English with ImagesHeart Touching Romantic Love Shayari In English with Images
Heart Touching Romantic Love Shayari In English with Images
Short Good Quotes
 
Fed by curiosity and beauty - Remembering Myrsine Zorba
Fed by curiosity and beauty - Remembering Myrsine ZorbaFed by curiosity and beauty - Remembering Myrsine Zorba
Fed by curiosity and beauty - Remembering Myrsine Zorba
mariavlachoupt
 
My storyboard for the short film "Maatla".
My storyboard for the short film "Maatla".My storyboard for the short film "Maatla".
My storyboard for the short film "Maatla".
AlejandroGuarnGutirr
 
Codes n Conventions Website Media studies.pptx
Codes n Conventions Website Media studies.pptxCodes n Conventions Website Media studies.pptx
Codes n Conventions Website Media studies.pptx
ZackSpencer3
 
FinalA1LessonPlanMaking.docxdvdnlskdnvsldkvnsdkvn
FinalA1LessonPlanMaking.docxdvdnlskdnvsldkvnsdkvnFinalA1LessonPlanMaking.docxdvdnlskdnvsldkvnsdkvn
FinalA1LessonPlanMaking.docxdvdnlskdnvsldkvnsdkvn
abbieharman
 

Recently uploaded (20)

ART APPRECIATION DISCUSSION LESSON 9.pptx
ART APPRECIATION DISCUSSION  LESSON 9.pptxART APPRECIATION DISCUSSION  LESSON 9.pptx
ART APPRECIATION DISCUSSION LESSON 9.pptx
 
Complete Lab 123456789123456789123456789
Complete Lab 123456789123456789123456789Complete Lab 123456789123456789123456789
Complete Lab 123456789123456789123456789
 
My storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabersMy storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabers
 
一比一原版(UniSA毕业证)南澳大学毕业证成绩单如何办理
一比一原版(UniSA毕业证)南澳大学毕业证成绩单如何办理一比一原版(UniSA毕业证)南澳大学毕业证成绩单如何办理
一比一原版(UniSA毕业证)南澳大学毕业证成绩单如何办理
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单如何办理
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单如何办理一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单如何办理
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单如何办理
 
Colour Theory for Painting - Fine Artist.pdf
Colour Theory for Painting - Fine Artist.pdfColour Theory for Painting - Fine Artist.pdf
Colour Theory for Painting - Fine Artist.pdf
 
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
 
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdfIn Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
 
2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners
 
FinalFinalSelf-PortraiturePowerPoint.pptx
FinalFinalSelf-PortraiturePowerPoint.pptxFinalFinalSelf-PortraiturePowerPoint.pptx
FinalFinalSelf-PortraiturePowerPoint.pptx
 
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
 
Tibbetts_HappyAwesome_NewArc Sketch to AI
Tibbetts_HappyAwesome_NewArc Sketch to AITibbetts_HappyAwesome_NewArc Sketch to AI
Tibbetts_HappyAwesome_NewArc Sketch to AI
 
A Brief Introduction About Hadj Ounis
A Brief  Introduction  About  Hadj OunisA Brief  Introduction  About  Hadj Ounis
A Brief Introduction About Hadj Ounis
 
FinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknkFinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknk
 
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
 
Heart Touching Romantic Love Shayari In English with Images
Heart Touching Romantic Love Shayari In English with ImagesHeart Touching Romantic Love Shayari In English with Images
Heart Touching Romantic Love Shayari In English with Images
 
Fed by curiosity and beauty - Remembering Myrsine Zorba
Fed by curiosity and beauty - Remembering Myrsine ZorbaFed by curiosity and beauty - Remembering Myrsine Zorba
Fed by curiosity and beauty - Remembering Myrsine Zorba
 
My storyboard for the short film "Maatla".
My storyboard for the short film "Maatla".My storyboard for the short film "Maatla".
My storyboard for the short film "Maatla".
 
Codes n Conventions Website Media studies.pptx
Codes n Conventions Website Media studies.pptxCodes n Conventions Website Media studies.pptx
Codes n Conventions Website Media studies.pptx
 
FinalA1LessonPlanMaking.docxdvdnlskdnvsldkvnsdkvn
FinalA1LessonPlanMaking.docxdvdnlskdnvsldkvnsdkvnFinalA1LessonPlanMaking.docxdvdnlskdnvsldkvnsdkvn
FinalA1LessonPlanMaking.docxdvdnlskdnvsldkvnsdkvn
 

Walmart presentation

  • 1. “Back to School” at Gabriel Sarnacki, 4/7/14
  • 2. What is Walmart  The company was founded by Sam Walton in 1962  Initiated in 1969  Headquarter Bentonville, Arkansas  American retail corporation that functions as a large discount department store
  • 3. Who is the Target Audience  18-21 year olds (college-aged)  Friends and Family of college students  Followers of college teams
  • 4. “Back to School” campaign for Walmart  Concentrating on the back-to-school drive of college students or new coming high school seniors  The campaign will run from June-September  Campaign uses mainly social media such as:  Blogs, facebook, twitter, google plus, instagram , google ad words
  • 5. Main goal of the campaign  The main goal of this campaign is to feature discount deals for school supplies, furniture, and college sports attire.  Create a ease of use website that displays all of the items being discounted.  The ultimate goal would be to increase sales by 10% from the previous year
  • 6. Social Media  Walmart will promote specials using facebook, twitter, and instagram  Promote “liking” and “following” to enter to win a gift card to Walmart  Only “followers” will have exclusivity  Walmart.com tweeting deals daily for customers.
  • 7. Blogging  Blogs will be linked to all the social media pages and referenced in them  Safety tips for college students, tips for staying on campus, and study tips  Blogs will ensure versatility in the campaign
  • 8. Adwords  The google ad word keyword tool helps to decide which words are best associated with the campaign  To create an ad using terms such as “college” and “dorm” it would cost an avg. of $2.50 cost per click which would allow for roughly 5,000 clicks a day
  • 9. Budget  Adwords:5,000/day x 30 days x 4 months = $600,000  Contests: $100 x 5 social media raffle=$500  Online strategist: $250/4hr weeks x 5 days x 4 weeks x 4 months= $80,000  Total cost= $680,500
  • 10. Measuring the Campaign  Click counters monitor the ads run through google ad words  Monitoring the amount of increase of “followers” and “likes”  Compare sales from previous years