The document provides examples of well-done and poorly executed TV and print advertisements. For well-done ads, it highlights a Downy ad that parodies famous perfumes, an anti-smoking ad that graphically shows the effects of smoking, and a Gabriela ad that conveys multiple meanings of the word "hits". For poor ads, it mentions an irrelevant cookie sandwich dating ad, an ice cream ad with an unrelated message, and a strange Japanese banana eating ad.

1. Examples of well done t.v. and
print ads

2. ...on t.v.

4. • the ad of downy about its perfume inspired
fabric conditioner is striking because it
parodized some of the most famous
perfumes. portraying them as "too expensive"
when you can wear them everyday just by
using downy's.

5. next is this anti smoking ad. though we already
saw lots of this kind, this ad is very graphic to
me because it shows a tumor growing out of the
cigarette with every inhale.

7. • and finally this ad of gabriela concerning with
a woman receiving "hits" everytime someone
would watch a scandal video of her. the ad is
striking because it conveys the word "hits" in
different meaning. Like hits as in striking or
hits as in views.

8. on print..•

9. I find this magazine ad of sony creative because
it is a play on the word cheese which means
smile while the camera itself was made from
cheese.

11. • next is this ad from vodacom which urges
their subscribers to avail free calls between
midnight to 5 am. the ad shows a dead rising
from its grave to use the promo implying that
if the dead can do it, why can't the living.

13. • and finally, this ad of springles which appeals
with appetite. they are telling the consumers
that the appetizing chili is already crunchy.

14. Examples of worst ads on t.v. and
print media

15. on tv..

16. this ad from a cookie sandwich company got me
thinking, "what does dating got something to do
with your product?"

18. • this one from an ice cream company tries to
imply that their product could turn
embarassing moments around. so buy it?
Totall unrelated.

20. • and finally, this ad from japan. i mean, why
would you eat a banana on a date and
someone's talking to you?

21. on print..

23. • this ad from apple way back then used a
historical figure to show how superior an
average apple product user now comparing to
them. this is a case of too much rubbing it in.

25. • this ad from lifebuoy tries to imply hygiene.
but i find it disgusting and creepy, especially
when you chance upon it while eating.

27. • and finally another over reacting ad from
listerine. I mean, are they trying to imply that
our breath are really that bad if we don't use
their mouthwash?