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‹#› © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Business at the
Speed of Life: Video
Conferencing Made
Easy
Simon Dudley
Lifesize Video Evangelist
Tweet Questions @lifesizehd using the hashtag #askLS
@SimonDudley
Speakers
 Simon Dudley
 Lifesize Video Evangelist
 @SimonDudley
 Maria Groeschel
 Director of Demand Generation
 mgroeschel@lifesize.com
@SimonDudley
“Video Conferencing
appears to be the ever
receding bonanza”
@SimonDudley
“Video Conferencing is the
technology of the future.
And always will be.”
@SimonDudley
Last mover advantage
@SimonDudley
The use of video
communication
is exploding
@SimonDudley
Network effect
N2
Metcalfe’s law
2N
Reed’s law
@SimonDudley
Human connections matter
:-)
@SimonDudley
@SimonDudley
Traditional On-Premise
Web Conferencing
“Meet-Me” Cloud Video
Free Video Services
Audio Only
Unified Communications
WebRTC
@SimonDudley
Traditional On-Premise
High barrier to entry
Scales poorly
Questionable whether clients want
to be their own service providers
@SimonDudley
Traditional On-Premise
@SimonDudley
Traditional On-Premise
@SimonDudley
Traditional On-Premise
Security (Perceived or otherwise)
Features (Today)
Sense of ownership
This will continue to be Billion $ market
@SimonDudley
Web Conferencing
No Conference Room
Meet-Me Only
Excellent for dissemination of data
Not ideal for human connections
Primarily a one to many medium
@SimonDudley
Web Conferencing
Ubiquity
Dissemination
Doesn’t pass the Clarke test
@SimonDudley
“Meet-Me” Cloud Video
No Connected Conference Room
Meet-Me Only
A bridge in the sky approach
*
*Not really but we get lumped in here
@SimonDudley
“Meet-Me” Cloud Video
Multivendor
New entrants
Growth
@SimonDudley
Free Video Services
Not a Business-Class Service
Walled gardens
Scale
Security
No Centralised management
@SimonDudley
Free Video Services
Incredible growth
Seeding a generation
Proving the possible
@SimonDudley
Audio Only
Multitasking
No feedback
It is 2014 !!!
@SimonDudley
Audio Only
It works
Scale
FaceBook
@SimonDudley
Unified Communications
@SimonDudley
Unified Communications
IT managers like it. Primarily because of sunk cost and convenience
Users are generally less impressed with Voice and Video apps
BYOD and empowered users often cause problems
There is NO perfect solution, and there never will be
@SimonDudley
IT industry is no respecter of incumbency
@SimonDudley
WebRTC
@SimonDudley
WebRTC
@SimonDudley
WebRTC
@SimonDudley
New Market with New Requirements
Geographic Disbursement
 Global Workforce
 Teleworkers
 Extended Teams
Real-Time Access
 Mobile
 Always On
 High-Definition
@SimonDudley
New Technology Disruptors
Massive, unstoppable, shift to
cloud infrastructure for
essential applications at
serious businesses.
SCALABILITY | COST | FLEXIBILITY | UX | NO MAINTENANCE
NO SETUP | INSTANT NEW FEATURES | EASY ADOPTION…
@SimonDudley
SaaS a different approach
 Devices integrated into a service
 Meet-Me, scheduled and ad hoc
 A bridge in the sky approach
 Expensive resources shared
 Client not their own service provider
 Network affect utilised
@SimonDudley
Change is coming to Video
Limited adoption of on-premise video infrastructure and expensive
conference room systems.
Businesses are looking for alternatives.
 Complex Setups
 Expensive
 Dedicated IT Required
Anywhere, anytime, any device
Affordable
Intuitive and Independent of IT
Change HAS COME to Video
@SimonDudley
Introducing Lifesize Cloud
The first and only connected device and cloud
infrastructure offering for business.
@SimonDudley
The Connected Experience
Teleworkers
Audio Only
Mobile Workers
Guests
Boardroom
Huddle Room
Office
@SimonDudley
The Connected Experience
@SimonDudley
Complete, Cost Effective, Efficient
 A connected experience—
including the meeting room
 One tool for all the ways
people communicate
 Works with what customers
have today
 Simple to buy, easy to
manage
@SimonDudley
15,000 Customers 100 Countries 1,800 Resellers
Global Presence
Founded in 2003 and headquartered in Austin, TX
Acquired by Logitech in 2009
@SimonDudley
Innovation is in our DNA
Best-in-Class
Endpoints
Flexible Software
Infrastructure
SaaS-based Video
Conferencing
@SimonDudley
TECHNOLOGY FINANCIAL SERVICES PUBLIC SERVICES
HEALTH CARE EDUCATION
@SimonDudley
Love your
meetings.
Video conferencing that’s as
easy and as lifelike as meeting
in person.
‹#› © 2014 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Don’t trust me, I’m a professional
Questions?

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Business at the Speed of Life: Video Conferencing Made Easy

Editor's Notes

  1. Usage of video communication is exploding Driven primarily by consumer/mobile applications Skype, Facetime and Google Hangouts
  2. There’s also a shift in Geographic disbursement. We’re seeing workforces spread out to cover new territories, no longer required to live next to their HQ and a dramatic increase in part time and full time teleworkers. We also have to think about our extended teams, maybe an agency we work with in Marketing, or a contractor or service partner that might as well have a dedicated spot on the team because we are in such constant contact. And finally, the need for real-time access for everything we do. we’re all so used to this always on mentality that it is almost a shock to our system when we find out we cant ____ on my mobile phone. Consumers
  3. Let’s take a few minutes to talk about why we’re here. We’ve all witnessed some major changes and disruptors to the ways we’ve traditionally done business, and video conferencing is no different. There is this enormous shift toward cloud architecture, which is great! It’s helped to make applications and services infinitely scalable and eliminated many of the cost and commitment barriers. You think about things like storage and file sharing services which may have required a huge clunky piece of storage hardware and miles of networking cables that can now be accessed via services like box or dropbox from practically anywhere on any device. And even the CRM and HR applications that businesses rely on every day are moving to the cloud and gaining a ton of new features This slide is about technology disruptors More and more are moving to cloud Business is
  4. Until now, video communications for business has been a frustrating, complex and expensive mess. Can’t scale, poor UX, requires dedicated IT management, large capital outlays In fact, the market for on-premise video infrastructure and expensive conference room systems is shrinking rapidly. Businesses aren’t going to take it anymore and are looking for alternatives What businesses really want… Enable everyone with the highest quality video collaboration Completely Conference room, desktop and mobile devices Anytime, anywhere, direct call or virtual meeting, 1:1, 1:many, no limits Cost Effectively A few dollars/month/user, a few thousand dollars or less per conference room Nothing to manage or upgrade, ever All delivered from one company Efficiently Self-serve invites and apps, instantly connect conference rooms, no IT folks needed
  5. At Lifesize, we’re integrating our award-winning videoconferencing systems with a cloud-based interface that lets people have meetings where, when, and how they want – just like they’re all together right in the same room. Lifesize extends far beyond a simple virtual meeting room offering and provides a more lifelike, natural form of collaboration. Video Conferencing began as a way to connect remote offices, but the solution fits so many additional areas. -You’ve got part time or full time work from home team members that need to be able to have a seat at the meeting -Sometimes video might not be an option, like when you’re driving your car, so audio participation has to be part of the solution -The road warriors that are off promoting -And those extended teams
  6. At Lifesize, we’re integrating our award-winning videoconferencing systems with a cloud-based interface that lets people have meetings where, when, and how they want – just like they’re all together right in the same room. Lifesize extends far beyond a simple virtual meeting room offering and provides a more lifelike, natural form of collaboration. Video Conferencing began as a way to connect remote offices, but the solution fits so many additional areas. -You’ve got part time or full time work from home team members that need to be able to have a seat at the meeting -Sometimes video might not be an option, like when you’re driving your car, so audio participation has to be part of the solution -The road warriors that are off promoting -And those extended teams
  7. A connected experience — including the meeting room Lifesize Icon room video system works right out of the box Smartphones, laptops, tablets, guest clients, telephones One tool for all the ways people communicate Shared directory (prepopulated, click to call with presence status), instant and scheduled calls, single and group calls, data sharing Works with what customers have today 25-way HD and audio for every user and meeting, 24/7 Interoperable with unlimited guest clients Simple to buy, easy to manage Flexible subscription plan for all sizes of teams and budgets Starting at 25 users for $25 per month ($7,500 annually)
  8. Just a brief background of who we are and where we are today. Lifesize was founded in 2003 and we hold our headquarters in Austin, TX. In 2009, Logitech—a world leader in products that help people enjoy a better experience with the digital world—acquired Lifesize as a perfect fit for the expansion of HD video conferencing technologies. For us, it really helped us expand out our company into a Global presence where we now operate with over 15000 customers In 100 countries And we partner with over 1800 resellers
  9. Lifesize has a history of relentless innovation, shown through the championing of trends in simplified user experiences and aggressively delivering greater performance at lower prices. Lifesize has a proven track record of developing tools that are as easy to use as pushing a button and technology that enables superior collaboration rather than frustrating you and getting in the way of true face-to-face communication. We were the first to deploy a business class HD video system in 2005, And today, we’re once again faced with an opportunity for innovation. 2005 - First business-class HD video system in the world 2009 – First HD video system for under $5,000 / First 1080p video system 2010 – First single-button streaming, recording and auto-publishing solution 2011 – First integrated, virtualized video infrastructure platform 2012 – First virtualized, software-based MCU for video collaboration / First touch-screen phone optimized for HD video collaboration / First all-in-one video conferencing solution, installed in minutes 2013 – Introduced the “Smart Video” experience, coupling feature-rich video applications powered by an integrated infrastructure & endpoint relationship 2014 – First to deliver a truly “connected experience” across any device, in the cloud or on-prem, instant or scheduled / Transformation of Lifesize, new brand identity, new look/feel
  10. When you choose to partner with Lifesize, you join an outstanding group of organizations that span every business sector from technology to health care. And we have years of experience in helping businesses do more over video than they ever thought possible.
  11. We want everyone to love their meetings