SlideShare a Scribd company logo

Admissions Application LCT

•Download as PPT, PDF•
•
R
Research Data, Inc.
Education
1 of 11
Leveraging the Power of Personalization for Higher-Education Recruitment Kim Poulston Business Development Specialist Lewis Creative Technologies
Challenges of Higher Education Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Mass Marketing Doesn’t Work Anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Mass Marketing is Just a Numbers Game… PSAT Sophomores & Juniors + ACTPLAN + NRCCUA + CBSS ~88,000 prospects contacted 1 408 Enrollments from 88,000 prospects = < .5% success rate  12,283 2,507 2,030 1. Example from private regional university
What About Social Networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For-Profit University Recruitment Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walden University Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walden University Solution Workflow Rule-based personalized printing process (XMPie) Step 1 Prospect visits Waldenu.edu Step 2 Personal and academic information is collected online Personalized booklets are stapled, trimmed, and mailed directly to Prospects Step 3 Step 4 Personalized booklets are printed on state-of-the-art digital press Step 5 Collected data is processed for personalized printing
Description of Walden Booklet Front Cover Back Cover ,[object Object],[object Object],[object Object]
Benefits of Booklet Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For More Information… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Admissions Application
Admissions ApplicationAdmissions Application
Admissions ApplicationKPoulston
 
Admissions Application RDI
Admissions Application RDIAdmissions Application RDI
Admissions Application RDIResearch Data, Inc.
 
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
 
Academically Social: The Social Business and Digital Revolution of Higher Edu...
Academically Social: The Social Business and Digital Revolution of Higher Edu...Academically Social: The Social Business and Digital Revolution of Higher Edu...
Academically Social: The Social Business and Digital Revolution of Higher Edu...7Summits
 
Recruiting and Retaining Generation Z Students
Recruiting and Retaining Generation Z StudentsRecruiting and Retaining Generation Z Students
Recruiting and Retaining Generation Z StudentsJim Black
 
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
 
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
 
Beyond the School Website
Beyond the School WebsiteBeyond the School Website
Beyond the School WebsiteInternational Student Insurance
 

Recommended

Admissions Application
Admissions ApplicationAdmissions Application
Admissions ApplicationKPoulston
 
Admissions Application RDI
Admissions Application RDIAdmissions Application RDI
Admissions Application RDIResearch Data, Inc.
 
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
 
Academically Social: The Social Business and Digital Revolution of Higher Edu...
Academically Social: The Social Business and Digital Revolution of Higher Edu...Academically Social: The Social Business and Digital Revolution of Higher Edu...
Academically Social: The Social Business and Digital Revolution of Higher Edu...7Summits
 
Recruiting and Retaining Generation Z Students
Recruiting and Retaining Generation Z StudentsRecruiting and Retaining Generation Z Students
Recruiting and Retaining Generation Z StudentsJim Black
 
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
 
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
 
Beyond the School Website
Beyond the School WebsiteBeyond the School Website
Beyond the School WebsiteInternational Student Insurance
 
Social business enabling the enterprise university
Social business enabling the enterprise universitySocial business enabling the enterprise university
Social business enabling the enterprise universityJames Ellis
 
Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary Brandon Croke
 
NEGAP Webinar 6/13/2012: Managing the Enrollment Funnel in these Challenging ...
NEGAP Webinar 6/13/2012: Managing the Enrollment Funnel in these Challenging ...NEGAP Webinar 6/13/2012: Managing the Enrollment Funnel in these Challenging ...
NEGAP Webinar 6/13/2012: Managing the Enrollment Funnel in these Challenging ...New England Association of Graduate Admissions Professionals
 
Social Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSocial Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSalesforce.org
 
Social Media Marketing for Business Schools?
Social Media Marketing for Business Schools?Social Media Marketing for Business Schools?
Social Media Marketing for Business Schools?Erin Wiles
 
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
 
Case Study: Rebuilding an Admissions Web Presence
Case Study: Rebuilding an Admissions Web PresenceCase Study: Rebuilding an Admissions Web Presence
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
 
Why is the college discovery process so broken? Our solution (1st pitch)
Why is the college discovery process so broken? Our solution (1st pitch)Why is the college discovery process so broken? Our solution (1st pitch)
Why is the college discovery process so broken? Our solution (1st pitch)George K
 
twitchresearchprez
twitchresearchpreztwitchresearchprez
twitchresearchprezLa Dawna Minnis
 
It's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private CommunityIt's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private CommunityGene Begin
 
Web Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOWeb Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOMichael Stoner
 
The New Admissions Funnel
The New Admissions FunnelThe New Admissions Funnel
The New Admissions FunnelJoe Szejk
 
Webinar: Adult Learners: A Key Piece of the College Completion Puzzle
Webinar: Adult Learners: A Key Piece of the College Completion PuzzleWebinar: Adult Learners: A Key Piece of the College Completion Puzzle
Webinar: Adult Learners: A Key Piece of the College Completion PuzzleCleveland-Marshall College of Law
 
Walsh Panelist
Walsh PanelistWalsh Panelist
Walsh PanelistDavid Benjamin
 
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentationJive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation7Summits
 
Online support services for millennial undergraduates
Online support services for millennial undergraduatesOnline support services for millennial undergraduates
Online support services for millennial undergraduatespullanm
 
Communicating in Today's World: The Impact of the Electronic Era
Communicating in Today's World: The Impact of the Electronic EraCommunicating in Today's World: The Impact of the Electronic Era
Communicating in Today's World: The Impact of the Electronic EraBob Johnson, Ph.D.
 
Swg 2013 ub tech presentation
Swg 2013 ub tech presentationSwg 2013 ub tech presentation
Swg 2013 ub tech presentationWest Virginia University
 
Region VII: Web Presence Presentation
Region VII: Web Presence PresentationRegion VII: Web Presence Presentation
Region VII: Web Presence PresentationInternational Student Insurance
 
AlumniMatch overview deck
AlumniMatch overview deckAlumniMatch overview deck
AlumniMatch overview deckJonathon Lunardi
 
Li edu playbook-_v6
Li edu playbook-_v6Li edu playbook-_v6
Li edu playbook-_v6Lauren Henn
 
Crossing the Higher Education Chasm - Russell Glass
Crossing the Higher Education Chasm - Russell GlassCrossing the Higher Education Chasm - Russell Glass
Crossing the Higher Education Chasm - Russell GlassLinkedIn
 

More Related Content

What's hot

Social business enabling the enterprise university
Social business enabling the enterprise universitySocial business enabling the enterprise university
Social business enabling the enterprise universityJames Ellis
 
Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary Brandon Croke
 
Social Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSocial Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSalesforce.org
 
Social Media Marketing for Business Schools?
Social Media Marketing for Business Schools?Social Media Marketing for Business Schools?
Social Media Marketing for Business Schools?Erin Wiles
 
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
 
Case Study: Rebuilding an Admissions Web Presence
Case Study: Rebuilding an Admissions Web PresenceCase Study: Rebuilding an Admissions Web Presence
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
 
Why is the college discovery process so broken? Our solution (1st pitch)
Why is the college discovery process so broken? Our solution (1st pitch)Why is the college discovery process so broken? Our solution (1st pitch)
Why is the college discovery process so broken? Our solution (1st pitch)George K
 
It's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private CommunityIt's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private CommunityGene Begin
 
Web Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOWeb Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOMichael Stoner
 
The New Admissions Funnel
The New Admissions FunnelThe New Admissions Funnel
The New Admissions FunnelJoe Szejk
 
Webinar: Adult Learners: A Key Piece of the College Completion Puzzle
Webinar: Adult Learners: A Key Piece of the College Completion PuzzleWebinar: Adult Learners: A Key Piece of the College Completion Puzzle
Webinar: Adult Learners: A Key Piece of the College Completion PuzzleCleveland-Marshall College of Law
 
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentationJive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation7Summits
 
Online support services for millennial undergraduates
Online support services for millennial undergraduatesOnline support services for millennial undergraduates
Online support services for millennial undergraduatespullanm
 
Communicating in Today's World: The Impact of the Electronic Era
Communicating in Today's World: The Impact of the Electronic EraCommunicating in Today's World: The Impact of the Electronic Era
Communicating in Today's World: The Impact of the Electronic EraBob Johnson, Ph.D.
 

What's hot (20)

Social business enabling the enterprise university
Social business enabling the enterprise universitySocial business enabling the enterprise university
Social business enabling the enterprise university
 
Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary
 
NEGAP Webinar 6/13/2012: Managing the Enrollment Funnel in these Challenging ...
NEGAP Webinar 6/13/2012: Managing the Enrollment Funnel in these Challenging ...NEGAP Webinar 6/13/2012: Managing the Enrollment Funnel in these Challenging ...
NEGAP Webinar 6/13/2012: Managing the Enrollment Funnel in these Challenging ...
 
Social Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSocial Strategies for Successful Student Engagement
Social Strategies for Successful Student Engagement
 
Social Media Marketing for Business Schools?
Social Media Marketing for Business Schools?Social Media Marketing for Business Schools?
Social Media Marketing for Business Schools?
 
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...
 
Case Study: Rebuilding an Admissions Web Presence
Case Study: Rebuilding an Admissions Web PresenceCase Study: Rebuilding an Admissions Web Presence
Case Study: Rebuilding an Admissions Web Presence
 
Why is the college discovery process so broken? Our solution (1st pitch)
Why is the college discovery process so broken? Our solution (1st pitch)Why is the college discovery process so broken? Our solution (1st pitch)
Why is the college discovery process so broken? Our solution (1st pitch)
 
twitchresearchprez
twitchresearchpreztwitchresearchprez
twitchresearchprez
 
It's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private CommunityIt's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private Community
 
Web Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOWeb Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEO
 
The New Admissions Funnel
The New Admissions FunnelThe New Admissions Funnel
The New Admissions Funnel
 
Webinar: Adult Learners: A Key Piece of the College Completion Puzzle
Webinar: Adult Learners: A Key Piece of the College Completion PuzzleWebinar: Adult Learners: A Key Piece of the College Completion Puzzle
Webinar: Adult Learners: A Key Piece of the College Completion Puzzle
 
Walsh Panelist
Walsh PanelistWalsh Panelist
Walsh Panelist
 
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentationJive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
 
Online support services for millennial undergraduates
Online support services for millennial undergraduatesOnline support services for millennial undergraduates
Online support services for millennial undergraduates
 
Communicating in Today's World: The Impact of the Electronic Era
Communicating in Today's World: The Impact of the Electronic EraCommunicating in Today's World: The Impact of the Electronic Era
Communicating in Today's World: The Impact of the Electronic Era
 
Swg 2013 ub tech presentation
Swg 2013 ub tech presentationSwg 2013 ub tech presentation
Swg 2013 ub tech presentation
 
Region VII: Web Presence Presentation
Region VII: Web Presence PresentationRegion VII: Web Presence Presentation
Region VII: Web Presence Presentation
 
AlumniMatch overview deck
AlumniMatch overview deckAlumniMatch overview deck
AlumniMatch overview deck
 

Similar to Admissions Application LCT

Li edu playbook-_v6
Li edu playbook-_v6Li edu playbook-_v6
Li edu playbook-_v6Lauren Henn
 
Crossing the Higher Education Chasm - Russell Glass
Crossing the Higher Education Chasm - Russell GlassCrossing the Higher Education Chasm - Russell Glass
Crossing the Higher Education Chasm - Russell GlassLinkedIn
 
Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010InfoTrends
 
Using Your School’s Data to 
Drive Communications and Boost Conversions
Using Your School’s Data to 
Drive Communications and Boost ConversionsUsing Your School’s Data to 
Drive Communications and Boost Conversions
Using Your School’s Data to 
Drive Communications and Boost Conversionswhipplehill
 
Path 101 Social Media Training
Path 101 Social Media TrainingPath 101 Social Media Training
Path 101 Social Media Trainingpath101
 
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...WorkSmart Integrated Marketing
 
linkedin-marketing-solutions-connecting-with-todays-prospective-students
linkedin-marketing-solutions-connecting-with-todays-prospective-studentslinkedin-marketing-solutions-connecting-with-todays-prospective-students
linkedin-marketing-solutions-connecting-with-todays-prospective-studentsRicky Mackessy
 
CRM: Walking the Walk Not Just Talking the Talk
CRM: Walking the Walk Not Just Talking the TalkCRM: Walking the Walk Not Just Talking the Talk
CRM: Walking the Walk Not Just Talking the TalkHobsons
 
Minnesota Planned Giving Council
Minnesota Planned Giving CouncilMinnesota Planned Giving Council
Minnesota Planned Giving Counciljmstremcha
 
How LinkedIn is Adapting its Platform for Higher Education - David Thacker
How LinkedIn is Adapting its Platform for Higher Education - David ThackerHow LinkedIn is Adapting its Platform for Higher Education - David Thacker
How LinkedIn is Adapting its Platform for Higher Education - David ThackerLinkedIn
 
Email Marketing for Educators
Email Marketing for EducatorsEmail Marketing for Educators
Email Marketing for EducatorsBenchmark
 
Master's Degree in Web Design - Information Packet
Master's Degree in Web Design - Information PacketMaster's Degree in Web Design - Information Packet
Master's Degree in Web Design - Information PacketAndrew Selepak
 
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...Guia Kennedy
 
Email Marketing for Higher Education
Email Marketing for Higher EducationEmail Marketing for Higher Education
Email Marketing for Higher EducationInformz
 
Business CommunicationDeveloping Leaders for a Networked.docx
Business CommunicationDeveloping Leaders for a Networked.docxBusiness CommunicationDeveloping Leaders for a Networked.docx
Business CommunicationDeveloping Leaders for a Networked.docxdewhirstichabod
 
Business CommunicationDeveloping Leaders for a Networked.docx
Business CommunicationDeveloping Leaders for a Networked.docxBusiness CommunicationDeveloping Leaders for a Networked.docx
Business CommunicationDeveloping Leaders for a Networked.docxjasoninnes20
 
Leverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoLeverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoSquareOne|Consulting
 
Reaching Students And Parents Through Social Media
Reaching Students And Parents Through Social MediaReaching Students And Parents Through Social Media
Reaching Students And Parents Through Social MediaC. Grant & Company
 

Similar to Admissions Application LCT (20)

Li edu playbook-_v6
Li edu playbook-_v6Li edu playbook-_v6
Li edu playbook-_v6
 
Crossing the Higher Education Chasm - Russell Glass
Crossing the Higher Education Chasm - Russell GlassCrossing the Higher Education Chasm - Russell Glass
Crossing the Higher Education Chasm - Russell Glass
 
Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010
 
Using Your School’s Data to 
Drive Communications and Boost Conversions
Using Your School’s Data to 
Drive Communications and Boost ConversionsUsing Your School’s Data to 
Drive Communications and Boost Conversions
Using Your School’s Data to 
Drive Communications and Boost Conversions
 
Path 101 Social Media Training
Path 101 Social Media TrainingPath 101 Social Media Training
Path 101 Social Media Training
 
iGen Goes to College
iGen Goes to CollegeiGen Goes to College
iGen Goes to College
 
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
 
linkedin-marketing-solutions-connecting-with-todays-prospective-students
linkedin-marketing-solutions-connecting-with-todays-prospective-studentslinkedin-marketing-solutions-connecting-with-todays-prospective-students
linkedin-marketing-solutions-connecting-with-todays-prospective-students
 
CRM: Walking the Walk Not Just Talking the Talk
CRM: Walking the Walk Not Just Talking the TalkCRM: Walking the Walk Not Just Talking the Talk
CRM: Walking the Walk Not Just Talking the Talk
 
Minnesota Planned Giving Council
Minnesota Planned Giving CouncilMinnesota Planned Giving Council
Minnesota Planned Giving Council
 
How LinkedIn is Adapting its Platform for Higher Education - David Thacker
How LinkedIn is Adapting its Platform for Higher Education - David ThackerHow LinkedIn is Adapting its Platform for Higher Education - David Thacker
How LinkedIn is Adapting its Platform for Higher Education - David Thacker
 
Email Marketing for Educators
Email Marketing for EducatorsEmail Marketing for Educators
Email Marketing for Educators
 
Big Brands & Facebook
Big Brands & FacebookBig Brands & Facebook
Big Brands & Facebook
 
Master's Degree in Web Design - Information Packet
Master's Degree in Web Design - Information PacketMaster's Degree in Web Design - Information Packet
Master's Degree in Web Design - Information Packet
 
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...
 
Email Marketing for Higher Education
Email Marketing for Higher EducationEmail Marketing for Higher Education
Email Marketing for Higher Education
 
Business CommunicationDeveloping Leaders for a Networked.docx
Business CommunicationDeveloping Leaders for a Networked.docxBusiness CommunicationDeveloping Leaders for a Networked.docx
Business CommunicationDeveloping Leaders for a Networked.docx
 
Business CommunicationDeveloping Leaders for a Networked.docx
Business CommunicationDeveloping Leaders for a Networked.docxBusiness CommunicationDeveloping Leaders for a Networked.docx
Business CommunicationDeveloping Leaders for a Networked.docx
 
Leverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoLeverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by Cisco
 
Reaching Students And Parents Through Social Media
Reaching Students And Parents Through Social MediaReaching Students And Parents Through Social Media
Reaching Students And Parents Through Social Media
 

Recently uploaded

microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
MENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxMENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxPoojaSen20
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppCeline George
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docxPoojaSen20
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Class 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfClass 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfakmcokerachita
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 

Recently uploaded (20)

microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
MENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxMENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website AppURLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Class 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfClass 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdf
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application )
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 

Admissions Application LCT

  • 1. Leveraging the Power of Personalization for Higher-Education Recruitment Kim Poulston Business Development Specialist Lewis Creative Technologies
  • 2.
  • 3.
  • 4. Traditional Mass Marketing is Just a Numbers Game… PSAT Sophomores & Juniors + ACTPLAN + NRCCUA + CBSS ~88,000 prospects contacted 1 408 Enrollments from 88,000 prospects = < .5% success rate  12,283 2,507 2,030 1. Example from private regional university
  • 5.
  • 6.
  • 7.
  • 8. Walden University Solution Workflow Rule-based personalized printing process (XMPie) Step 1 Prospect visits Waldenu.edu Step 2 Personal and academic information is collected online Personalized booklets are stapled, trimmed, and mailed directly to Prospects Step 3 Step 4 Personalized booklets are printed on state-of-the-art digital press Step 5 Collected data is processed for personalized printing
  • 9.
  • 10.
  • 11.