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Admissions Application RDI

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Research Data, Inc.

RDI-branded higher-education presentation.

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Leveraging the Power of Personalization for Higher-Education Recruitment Keith R. Bax Vice-President, Marketing and Business Development Research Data, Incorporated
Challenges of Higher Education Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Mass Marketing Doesn’t Work Anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Mass Marketing is Just a Numbers Game… PSAT Sophomores & Juniors + ACTPLAN + NRCCUA + CBSS ~88,000 prospects contacted 1 408 Enrollments from 88,000 prospects = < .5% success rate  12,283 2,507 2,030 1. Example from private regional university
What About Social Networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For-Profit University Recruitment Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walden University Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walden University Solution Workflow Rule-based personalized printing process (XMPie) Step 1 Prospect visits Waldenu.edu Step 2 Personal and academic information is collected online Personalized booklets are stapled, trimmed, and mailed directly to Prospects Step 3 Step 4 Personalized booklets are printed on state-of-the-art digital press Step 5 Collected data is processed for personalized printing
Description of Walden Booklet Front Cover Back Cover ,[object Object],[object Object],[object Object]
Benefits of Booklet Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For More Information… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Admissions Application RDI

  • 1. Leveraging the Power of Personalization for Higher-Education Recruitment Keith R. Bax Vice-President, Marketing and Business Development Research Data, Incorporated
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  • 4. Traditional Mass Marketing is Just a Numbers Game… PSAT Sophomores & Juniors + ACTPLAN + NRCCUA + CBSS ~88,000 prospects contacted 1 408 Enrollments from 88,000 prospects = < .5% success rate  12,283 2,507 2,030 1. Example from private regional university
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  • 8. Walden University Solution Workflow Rule-based personalized printing process (XMPie) Step 1 Prospect visits Waldenu.edu Step 2 Personal and academic information is collected online Personalized booklets are stapled, trimmed, and mailed directly to Prospects Step 3 Step 4 Personalized booklets are printed on state-of-the-art digital press Step 5 Collected data is processed for personalized printing
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