This document provides information about Ana Machado, a digital publicist from Brazil. It includes details about her background, passions, and experiences living in Europe. Ana discusses her goals for developing skills in digital communication and strategies for how marketing communication will change by 2020. She proposes ideas for social platforms and technologies like Google Glass that could help improve mobility for disabled people in Brazil. The document contains Ana's perspectives on trends in social media, challenges brands may face, and the growing importance of mobile platforms.

2. MASTER DIGITAL
Communication & Social Media

3. Hi.
I´m Ana :)

4. I'm graduated in Public Relations, but I´ve
always been a Publicist.
I'm passionate about people.
I'm from SP (BRAZIL) and I love #caipisamba.
A little about me
I was Digital Account Executive in Brazil,
but since last year I am in Europe to travel
and study languages.
@anahmachado

5. #caipirinha #caipisamba #tabatinga #beach #brazil
@anahmachado

6. why Do I want
MIAMI AD SCHOOL
to join

7. I DON´T WANT A
PORTFOLIO. I
WANT A GOOD
IDEA

8. I DON´T WANT A
UNIVERSITY. I
WANT AN AGENCY
EXPERIENCE

9. I DON´T WANTTO
LEARN. I WANTTO
CHANGE MY WAY
OFTHINKING

10. I WANTTHE BEST. I
WANT MIAMI AD
SCHOOL

11. but now
BUSINESS
let´s go to

12. my biography
BY SOCIAL MEDIA PLATFORM
01

13. http://instagram.com/anahmachado

14. why Do I want to develop
IN DIGITAL COMMUNICATION?
02

15. BEING PART OFTHE Z GENERATIONCAN BE ONE OFTHE
ANSWERS
BUT, WHAT MOST ENCHANTS ME INTHE DIGITAL
COMMUNICATIONARETHE POSSIBILITIES, LIKE
MAKING FRIENDS
WHATWAS SUPPOSEDTO BE NEW AND NOW IS A
TREND, DEMANDSORIGINALITY,GENIALITY,
CREATIVITY, PERSONIFICATIONAND LESS MIMIMI

16. BRANDS MUST STOPTHINKINGAS BRANDSAND START
TOTHINKAS CONSUMERS. BRANDSOR A SIMPLE USER,
ALL OFTHEM ARE CONTENT PRODUCERS
FROMTHE MOMENTTHATWE ESTABLISHTHE
EQUALITY BETWEEN BRANDSAND CONSUMERS,THE
COMMUNICATION BECOMES MORE DEMOCRATIC
TOTHE BRANDSGAIN ANDTO REACH CUSTOMERS, IT’S
NECESSARYTOTHINK MORE,TO CREATEANDTO DARE
MORE ANDALSOTO DO MORE

17. THAT’SWHAT I WANT. PUTTING ALLTHE
ENERGY OF AYOUNG PUBLICIST FORTHIS
MARKETTHAT IS IN NEED OF PEOPLE WHO
THINKS LIKE A CONSUMER: EXIGENT,
CREATIVE AND FRIEND

18. AND IFTOMORROW EVERYBOY GIVE UP,
WILL LIVE ATTHE SPACE ANDWON'T USE
DIGITAL ANYMORE I DON’T CARE. AFTER
ALL:
#ILOVESOCIALMEDIA

19. #KeepCalmAndHangout
#rome #colosseo #palatino # italy #stayfresh
@anahmachado

20. if I would have to explain the similarity between
filter apps, zone euro changes, microblogging and green products
WHAT HAD I SAID?
03

21. THAT ANY OFTHIS STUFFWORKS ALONE.
THE SAMETIMETHAT ALL ARE INDIVIDUAL
ARE COLLECTIVE

22. YOU USE FILTERAPPTO PUBLISH ONE PICTURE. BUT
ONLY MAKES SENSE IF IT HAS BEEN SPREADTOYOUR
NETWORK
THE EURO ZONE IS CHANGINGTO BECOME MORE
INTEGRATEWITHTHE OTHERS. BUT IT ONLYWORKS IF
THE PEOPLEWORKTOGETHER AND SUPPORT EACH
OTHER
YOUTELLABOUTYOU INYOUR MICROBLOGGING, BUT
ITWILL BE SUCCESSFUL IF SOMEONE READ IT
THE GREEN PRODUCTSARE BOUGHT BY SOMEONE
THATWANTSA HEALTH LIFE, BUT ATTHE SAMETIMETO
HELP OURWORLD

23. I MEANTHAT WHAT IS GOOD FOR
SOMEONE IS ALSO GOOD FORTHE NEXT
OR IS MADE BYTHE NEXT
I MEANTHATTHE WORDTODAY IS
GLOBALIZED ANDTHE LIFE IS NOT GOOD IF
WAS NOT SHARED

24. YOU CAN´T CHANGETHE WORD ALONE

25. #ShareToConnect
#athens #greece #acropolis #history #eurotrip
@anahmachado

26. how the MKT communication will change till 2020?
WHAT PLATAFORM SHOULD DISAPPEAR?
04

27. “THE SMARTPHONE REVOLUTION HASTOUCHED
EVERY CORNER OFTHE WORD, ANDTHAT INTURN IS
CHANGING HOW ANY DIGITAL MARKETING DOES
BUSINESS”

28. REASONSTO BELIEVE
Last year, the search on Google was superior
on mobile than on desktop.
Every day, people play 570 years ion Angry
Birds.
You spend more time with your mobile than
with someone.
20% of the internet consumer is used by gadgets.

29. COMPANIESTHAT HAVEN´T BEEN MOVING INTO
NEWER GENERATION (MONETIZINGTHE MOBILE
PLATAFORM) MIGHT DIE
SHOULD I BET ON FACEBOOK´S FAREWELL, LIKE ERIC
JACHSONS? SHOULD I BETTHATYOUTUBEWON´T DIE
BECAUSE OFTHE AUDIOVISUAL FUTURE?
I DON´TTHINK SO. PEOPLE CAN REALIZETHAT IT IS
DIFFICULT TO SPREADA POST ON FACEBOOK BECAUSE
THE SOCIAL NETWORK IS DAMAGINGTHE REPUTATION
WITH SNEAKY POLITICAL POSTS ANDTHEN START
USING GOOGLE PLUS

30. SOCIAL MEDIA IS MADE BY
PEOPLE
and
PEOPLE ARE MADE BY CHANGES

31. MKT COMMUNICATION ISGOING INTOTHE MOBILE AGE
SO,THE PRIORWEB GENERATION MUST RECYCLE
THEMSELVESTOTHE NEW
ORTHEM DO IT, ORTHEMWILL FINISHASYAHOO

32. #3M #3MDOBRASIL #ilovemyjob #working
@anahmachado
#UpdateOrDie

33. the channels that are going up and down
WHY ARE THEY IMPORTANT?
05

34. WEBDAM’S SEARCH COMPROVE:
THE INBOUND MARKETING OFFERS 54% MORE FLUX
THANTRADITIONAL OUTBOUND MARKETING.THE
PAGESTHAT HAVEVIDEOS INCREASESTHE CONTENT
CONVERSION IN 86%
STRONGER CHANNELS PROVIDE INTERACT,
PERSONALITYANDAUDIOVISUALCONTENT as
YOUTUBE AND ADVERGAMES
TO REMIND -> SEO ALSO CONTRIBUTETOTHE
BUSINESS DEVELOPMENTANDTO BOOST CLIENTS’
REACH, ESPECIALLY IF COMBINE SEARCHAND DISPLAY
ADVERTISING

35. ANDWHAT CHANNELS MIGHT GO UP IN
SMOKE?

36. THOSETHAT DON´T ESTABLISH
CONNECTION BETWEENTHE BRAND AND
CONSUMERVIA INTERACTIVE AND
ATTRACTIVETOLLS

37. WHAT I MEAN?

38. EMAIL MARKETING: PEOPLE SEND EMAIL FOR WORK OR
SPECIFIC SUBJECTS. COMMUNICATION ON WEB HAS BECOME
INSTANTANEOUS. BESIDES, THESE ADVERTISING TYPE WAS SO
USED BY THE COMPANIES THAT PEOPLE HAS BEEN ANGRY
WHEN RECEIVE EMAIL MARKETING. MOREOVER, IT IS NOT A
COMMUNICATION OF TWO HANDS
SMS: ALSO WAS A GREAT CHANNEL OF COMMUNICATION.
THE CHEAP CALLINGS PLANS LET PEOPLE IN TOUCH AT EVERY
TIME. HOWEVER, IT WAS CHANGED BY THE TECHNOLOGY
IMPROVEMENT. NOW, THE IMPORTANT IS THE CONNECTION
3G OR 4G AND INSTANT MESSAGING

39. THE MAIN IDEA OF DIGITAL SUCCESSFUL IS
TO ESTABLISH CONNECTION BETWEEN
BRAND AND CONSUMER, SPARING
INSTANTANEITY AND RUNNINGTHE
COMMUNICATION CHALLENGES

40. #youpix #socialmedia #digital #trends
@anahmachado
#ConnectToSurvive

41. what metaphor means the way that
I SOLVE PROBLEMS?
06

42. #UpForIt

43. how Google Gllas will change the way
THAT PEOPLE USE SOCIAL MEDIA?
07

44. GOOGLE GLASS IS OVERCOMINGTO OFFERA NEW
RELATIONSHIP BETWEENTHE USERSAND
TECHNOLOGY,AND MIGHT SET UP AN INTERACTION
MORE INTUITIVELY
BUT IN FACT, WHAT ISTHE GOOGLE GLASS? A PHONE
WEREABLE ONTHE USER FACE, OR ANOTHERWAY (A
LITTLE BIT UNCOMFORTABLE)TOTAKE A COMPUTER
WITHYOU,WHEREVERYOUWANT. BUT, IT HAS ONE
DIFFERENCE:THE GADGET SHOWS ONLYTHE USER
VISION
GOOGLE GLASS IS GOINGTO INCREASETHE CONTENT
PRODUCTION (AFTER ALL, ITWILL BE EASIERTO POST)
ON SOCIAL MEDIA ANDTRANSFORMTHE COPYRIGHT
IN A BIG DEAL

45. THE UNFASHIONABLETECHNOLOGY
CARRIESTHE HYBRIDIZATION OF
PHYSICAL SPACE WITHVIRTUAL ELEMENTS

46. PEOPLEWILLTALK LESSWITH EACH OTHER INTHE
REALWORDTO SURFING MORE. FOR EXAMPLE, IFYOU
ARE SIGHTSEEINGWITH GOOGLE GLASSYOU DON’T
NEED ATOURIST GUIDE,THE INFORMATIONABOUT A
MONUMENT IS INYOUR EYES
IFTHE GOOGLE GLASSWOULD DIE BUTTHE
TECHNOLOGY KEPT, IFWE WON’T HEARVOICES ONTHE
STREETSANYMORE, I DON’T KNOW
BUT ABOUT ONETHING I AM SURE:THE PEOPLEWILL
SOCIALIZE EACHTIME MORE ON SOCIAL MEDIA, KEEN
ON SPREADTHEN PERSONALVISION

47. #sightseeing #madrid #spain
@anahmachado
#MoreTouchLessSpeach

48. Me as an
OFFBEAT SUPERHERO
08

49. UNCONVETIONAL
SUPERHERO
=
INSPIRE HUMAN BEING

50. #SuperBeing

51. SO I WON´T WONDER
ANYTHING
I´LL JUSTTELLTHETRUE

52. I AMTHE ANA MACHADO HERO, MY
POWER IS FREAK CREATIVITY AND MY
JOB ISTOTELL STORIES. I SAVE PEOPLE
FROMTHE SAMENESS AND PUSH UP
THEMTOTRYTHE NEW. I FIGHT BYTHE
COMMON INTEREST AND HELPTHE
DREAMS COMETRUE

53. #paris #eiffeltower #sunset #hapiness
@anahmachado
I´M ANA MACHADO HERO.
I´M PUBLICIST.

54. why Would I choose
IM?
09

55. HOW OFEN HAVEYOU LEFT
YOUR PHONE AT HOME?
( ) ALWAYS ( ) SOMETIMES ( X ) NEVER
I SUPPOSE.

56. NOWADAYS,THE BRANDSARETALKINGWITH MULTI-
SCREEN CONSUMER
52% *OFTHE ONLINE POPULATIONWATCHTV
TOUCHING MOBILE SIMULTANEOUSLY. MOREOVER,
THE JOURNEY PURCHASESALSO BECOMING IN A
MULTI-SCREEN EXPERIENCE.
*Google Insights´ inquiries, 2013
THE SOCIAL MEDIA IS ALWAYS RECYCLING.
YESTERDAY, ORKUT.TODAY, FACEBOOK.TOMORROW,
WHO KNOWS?

57. BUT ONETRUE IS SHOWED BY DATA
AND REASEARCHES:
MOBILE ISTODAY ANDWILL BE
TOMORROW – OR MIGHT BEWEARABLE
GADGETS

58. #saopaulo #avenidapaulista #brasil #vivo
@anahmachado
#WeAreMobile

59. a social platform to
CHANGE CULTURAL ATTITUTES
10

60. BRAZIL, ATROPICAL COUNTRY,
BEAUTIFUL FOR ITS NATURE, ANDWITH
28 MILLION PEOPLE WITH PHYSICAL
DISABILITIES, BESIDESTHE ESTIMATION
OF IBGE (BRAZILIAN INSTITUTE OF
GEOGRAPHY AND STATISTICS)

61. THE PROBLEM FORTHEN?

62. #UrbanMobility

63. HOLES AND LACK OF RAMPSTHAT ANNOYS PEOPLE IN
WHEELCHAIRS.
ONE LIVID EXAMPLE ISTHE COMPUTERTECHNICIAN
JOÃO CARLOS ROCHA
WHEN HETRIESTOTAKETHE BUS, ONE IS NOT
ADAPTED,THE OTHER ISTOO FAR FROMTHE BUS STOP.
THERE IS ALSO SOMETHAT DOES NOT STOP
INTHE OTHER,THE ELEVATOR IS NOTWORKING. HE
TAKESALMOST ONE HOURTO GET INTOTHE BUS
RESTRUCTURETHIS MOBILITY SYSTEM IN BRAZIL
TAKESTIME AND IT IS NOT AN EASYTASK.THE
CURRENTCONDITIONSARE POOR ANDTHETASK HAS
BEENTAKENTO ANOTHERTIME BYTHE BRAZILIAN
POLITICIANS

65. HOWEVER, WHY NOT START NOW ADDING
TECHNOLOGY WITHTHE WILL OF MAKING
GOODTHINGS?

66. #MoveToMoveOn

67. THE GADGET “MOVETO MOVE ON”AIMSTO MAKETHE
MOVEMENT OF PEOPLE WITH DISABILITY EASIER IN
THE CITY OF SÃO PAULO ANDALLOWSTHOSEWHO
MOVE EASILY HELPTO MOVE A BETTERWORLD
BASED ON GOOGLE MAPS,THE USER (PHYSICAL
DEFICIENT) CAN GO ONTHEIR ITINERARYAND SEE
WHAT ISTHE BEST ROUTETO BE DONE, SINCETHE
GADGETWILL INDICATETHE QUALITYOF CITY
SIDEWALKS,ASWELL AS ACCESSIBILITY IN PUBLIC
TRANSPORTATION
THE GADGETWILL PROVIDE ATOOLTOVOLUNTEERS,
SOTHEY CAN ENROLL ANDVERIFY IFTHERE IS ANY
PHYSICAL DEFICIENTTHAT HASTHE SAME ITINERARY
(HOME-WORK-WORK – HOME) OFTHEVOLUNTEER

68. THEREFORE,THEVOLUNTEER MAY APPLYAS AN AIDTO
HELPTHE PHYSICALLY DISABLED DURINGTHEIR
ROUTE
DEFINITIONAND MAPPING OF ROUTESWILL MADE BY
A FREE PLATAFORM. EVERYONE CAN CONTRIBUTE.
ANY USER CAN DISPLAYTHE STATUS OF SIDEWALKS
ANDACCESSIBILITY IN PUBLICTRANSPORT,THROUGH
THE GEOLOCATION INTEGRATEDWITHTHE SYSTEMTO
SENDTEXT AND PHOTO ORVIDEO

69. MoveTo Move On
mobility for everyone

70. thanks for your attention
WILL MEET SOON
I hope we

71. ¡ Hasta pronto!
:D