Credentials dari Bounty Favor ini berisikan pengetahuan umum tentang digital marketing (pemasaran digital). berisikan lansekap digital di Indonesia serta peluang-peluang yang dapat dimanfaatkan untuk memasarkan brand / merek Anda. BountyFavor - Integrated Digital Marketing Services Aninditya Damayanti 081212398800

1. Integrated Digital Marketing Agency

2. WHY DIGITAL ?

3. Digital space is where your audience are

4. 250 million people
4th largest population
73 million online population
source: eMarketer: Indonesia online, march 2013

5. 59.6
72.7
83.6
93.4
2012 2013 2014 2015
Internet users in millions
Indonesia online population is growing rapidly
source: eMarketer: Indonesia online, march 2013

6. Indonesia media consumption
43%
Television
30,4%
Television
17,4%
Radio
8,7%
Newspaper
source: nielsen: Indonesia media consumption, 2013

7. 48.4% 51,6%
source: APJII: Profil Internet Indonesia, 2013

8. source: We are social: Indonesia, 2013
49%
Urban
51%
Rural

9. Demographics by age
Source: APJII, Profil Internet Indonesia, December 2012
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
DIGITAL IMMIGRANT
This older generation knew internet
when they were an adult. They often
feel the need to always learn to
adapt with the new technologies.
DIGITAL NATIVE
This younger generation born and
living in the internet era. They tend to
make trends in cyberspace.
YEARS OLD

10. social media is their part of life

11. 2011 2012 2013 2014
SOCIAL NETWORK USERS
34.4
52.1
67.1
79.2
80%
87.5%
92.3%
94.8%
in millions
SOCIAL NETWORK USERS
% OF INTERNET USERS
Source: eMarketer,August 2012

12. REASONS TO GO ONLINE
Source: APJII, Profil Internet Indonesia, December 2012
SOCIAL MEDIA
BROWSING
NEWS
DL/ULVIDEO
EMAIL
CHATTING
ONLINE GAME
VIDEO CALL
BLOG
VOIP
FILE SHARING
BUY/SELL
87.8%
68.9%
68.3%
62.1%
57.9%
22.4%
18.5%
5.9%
5.3%
3.6%
2.6%
0.1%

13. Source: comScore Media Matrix,Visitors Age 15+ Home/Work Location,August 2012
FACEBOOK.COM
GOOGLE.CO.ID
5,365
MOST VISITED WEBSITES
BLOGGER.COM
GOOGLE.COM
YOUTUBE.COM
YAHOO.CO.ID
YAHOO.COM
WORDPRESS.COM
4SHARED.COM
TWITTER.COM
WIKIPEDIA.ORG
KASKUS
MEDIAFIRE.COM
TOKOBAGUS.COM
GAMES.CO.ID
DETIK.COM
5,255
4,084
3,628
3,200
2,966
2,633
2,590
2,384
2,003
1,588
1,515
1,026
993
967
875
in thousands
UNIQUE VISITORS

14. They are more likely to buy if they
engage or follow a brand online
6
23
48
23
source: Ipsos OTX and Ipsos Global Advisor, Socialogue, 2013
Agree
Agree very much
Disagree
Disagree very much

15. SOCIAL NETWORK USED
Source: BBG and Gallup, October 2012
FACEBOOK
YOUTUBE
GOOGLE+
TWITTER
% of respondents, Social Networks Used by Social Network Users
in Indonesia in the past week
95.7%
47.6%
37.6%
29.4%

16. Source: Social Bakers, 2013
90,000,000
86,000,000
64,000,000
USA
INDIA
BRAZIL
INDONESIA
1
2
3
4
INDONESIA IS THE FOURTH
BIGGEST FACEBOOK COUNTRY
MONTHLY ACTIVE USERS
180,000,000

17. YOUTUBE
1 BILLION
6 BILLION
18 MINUTES
900,000
22%
UNIQUE USERS
PER MONTH
VIEWS
PER MONTH
TIME ON SITE
PER SESSION
HOURS OF VIDEO VIEWED
PER DAY
OF VIEWS
COME FROM MOBILE
Source:YouTube, 2013

18. Source: GlobalWebIndex,April 2013
INDONESIA
SAUDI ARABIA
SINGAPORE
1
2
3
4
INDONESIA IS THE COUNTRY
WITH THE BIGGEST GROWTH
OF TWITTER ACCOUNTS
ACCOUNT GROWTH
44.2%
UNITED STATES
41.7%
34.7%
34.5%
IT HAS CLOSE TO
30 MILLION TWITTER
ACCOUNTS

19. Why social media is growing rapidly?

20. DEVICE USED
SMARTPHONE
DESKTOP PC
NOTEBOOK
Source:APJII, Profil Internet Indonesia, December 2012
TABLET
65.7%
52%
45%
1.9%

21. 2012 2013 2014 2015
148.9
in millions
160.5
169.7
179
23.8
38.5
57.7
71.6
Source: eMarketer,April 2012
MOBILE PHONE USERS
SMARTPHONE USERS
IN 2015, SMARTPHONE
USERS IN INDONESIA
WILL REACH 71.6
MILLION PEOPLE
MOBILE PHONE USER

22. 53%
35%
9%
4%
ANDROID
BLACKBERRY
WINDOWS
IOS
ALTHOUGH ANDROID HAS QUICKLY
BECOME MAJORITY, UNTIL NOW,
BLACKBERRY REMAINS A
SIGNIFICANT PLAYER.
Source: IDC Indonesia via Jakarta Post, January 2013
OPERATING SYSTEM

23. LYING
IN BED69
%
INDONESIAN PEOPLE MORE LIKELY TO USE THEIR
MOBILE PHONES WHEN THEY WERE ALONE
WAITING FOR
SOMETHING35
%
WHILE
WATCHING TV29
%
WHILE
COMMUTING14
% WHILE IN A
MEETING
OR CLASS
6% WHILE IN
THE
BATHROOM
6%
SPENDING TIME
WITH FAMILY17
%
5%
SOCIAL
EVENT
5%
SHOPPING
Source: InMobi, Mobile Media Consumption-Indonesia
LOCATION

24. SOCIAL
MEDIA
ENTERTAIN
-MENT
GENERAL
INFO
E-MAIL
GAMES
SHOPPING
LOCAL SEARCH
Source: InMobi, Mobile Media Consumption-Indonesia
24%
20%
16%
14%
12%
8%
6%
GROWTH IN INDONESIAN
MOBILE USAGE IN THE
COMING YEARS IS LIKELY
TO COME FROM SOCIAL
MEDIA & ENTERTAINMENT
MOBILE PHONE USAGE

25. Benefit for your business

26. Keep Connected & Engage with your consumer

28. Social media is searchable

30. Social media content is shareable

32. Social media is measurable

50. What you can do with social media?

51. Brand Storytelling.
Show customers and prospects who you are
and what you can do for them. It’s great for
brand awareness!

55. Drive Action.
Give customers offers/activity that are so good
they’ll share them with their friends. Your
activity can go viral!

60. Provide Great Customer Service.
Listen and respond to what your customers are
saying about you and to you. It’s a wonderful
feedback loop!

62. But, today social media is a crowded.
everybody try to speak out loud

63. How your brand could be attractive
in Indonesia Social Media Space

64. Become a Brand they love

65. This is how we make it happen!

66. Consumer Touch Point + Brand Storytelling + Real-time engagement
OUR FORMULA

67. USER JOURNEY ANALYSIS

77. BRAND STORYTELLING

78. Brand Storytelling is a marketing
technique of creating and distributing
valuable, relevant and consistent content
to attract and acquire a clearly defined
audience – with the objective of driving
profitable customer action.

79. STOP CAMPAIGNING.
START COMMITTING.

80. CAMPAIGNING = MARKETING FOR SHORT TERM GAINS

81. COMMITTING = BUILDING YOUR BRAND ON
CORE PRINCIPLES THAT NEVER CHANGE

82. COMMITTING = CREATING AN EVOLVING
COLLECTION OF COHERENT BRAND
IDEAS AND EXPERIENCE OVER TIME

83. NIKE HELPS YOU BE VICTORIOUS

84. COCA COLA MAKES YOU HAPPY

85. HOW TO FIND YOUR BRAND ESSENCE

86. BRAND PLATFORM INGREDIENT
WHO ARE YOU?
it’s about who are you not what are
you?
!
WHAT DO YOU STAND FOR?
it’s about why your company exist.
WHAT MARKET?
who is your customer? can you
describe he/her demographic and
personality
HOW FAR DO YOU WANT TO GO?
this is your endless goal
WHAT YOUR PURPOSE?
it’s about purpose of your business.
what you want to get or have by doing
this business.
BRAND ESSENCE

87. REAL TIME ENGAGEMENT

88. EVERY MINUTE THERE ARE:
200 M
5.6 M
2.8 M
2.1 M
1.7 M
275 K
EMAILS
TEXTS
YOUTUBE VIEWS
GOOGLE SEARCHES
FACEBOOK POSTS
TWEETS

89. THERE’S 60X
MORE BRAND
CONTENT
IN NEWSFEEDS
2011
2013
23
1440UPDATES/
MONTH
UPDATES/
MONTH

90. BOTTOM LINE,
IT’S HARDER FOR
ALL OF US TO
ENGAGE FANS
BRANDS ARE
FIGURING OUT HOW
TO BREAK THROUGH
BY CREATING
REAL-TIME CONTENT

91. INFILTRATE IN TRENDING TOPICS

92. INFILTRATE IN CONVERSATION

93. IN ORDER TO BE TRULY
BENEFICIAL FOR THE BRAND
!
REAL-TIME MARKETING MUST ALIGN SHORT-TERM,
FLEETING ATTENTION ON THE STORIES OF THE DAY
WITH THE LONG-TERM BRAND NARRATIVE
Short-Term
Interests
Long-Term
Narrative

94. ENGAGEMENT+ ANTICIPATION = BRAND LOVE
THE REAL OPPORTUNITY
We must create and maintain consistent, meaningful brand engagement. The
result is genuine affinity and growth of the community.

95. THE FORMULA
FOR SUCCESS
VISUAL
+
TIMELY
+
PROMINENT
+
RELEVANT
+
RECOGNIZABLE

96. EVALUATING REAL
TIME OPPORTUNITIES
RESONANTRELEVANT
TIMELY
IDEAL CONTENT
AUDIENCE
INTERESTS
BRAND
PRIORITIES
CONVERSATION
TRENDS

97. HERE’S HOW
IT WORKS!
!
WE BRING FOUR CRITICAL DISCIPLINES
TOGETHER TO PROVIDE REAL TIME DATA,
AUDIENCE INSIGHTS, DESIGN
EXCELLENCE AND IMMEDIATE
AMPLIFICATION.
!
!
!
IT’S A POWERFUL MIX

98. A TWO-HOUR CYCLE
approve
post
amplify
measure
optimize
choose
a trend
spot
a trend
develop
concept

99. WE HAVE DIFFERENT
MODELS TO SUIT
YOUR NEEDS
The Daily Desk
ALWAYS-ON RELEVANCE WITH
CONSISTENT PLANNED AND
REAL-TIME CONTENT
Newsroom Campaigns
UNIQUE SOCIAL CAMPAIGN
CREATION FOR INCREASED
INTERACTION AND EXTENDED
CONVERSATIONS
Trendspotting
PURPOSEFULLY OPPORTUNISTIC
WITH TARGETED, TIMELY
CONTENT

100. Feel enlightened ?

101. Now Let’g get acquainted

102. Integrated Digital Marketing Agency

103. WE ARE BRAND STORYTELLING AGENCY IN DIGITAL ERA
!
We solve problems and create opportunities that helps
brand keep their promises by creating experiences that
transform brands, grow businesses and make people’s live
better.
!
Our Strategists immerse themselves in the lives of your
brand’s potential users, uncovering their motivations and
needs. Armed with these game-changing insights, we shape
strategies with the power to radically shift behavior.

104. OUR SERVICES

105. DIGITAL CAMPAIGN ACTIVATION
As people continue to engage online with each other,
with increasing popularity, it’s the perfect time to
launch a digital campaign. Our Digital Campaigns are
marketing strategies that are launched in the digital
space that may involve a number of different mediums,
from social networks, branded websites, paid
publication, gamification, forums activity and other
interactive platforms.

106. SOCIAL MEDIA MARKETING
A relationship is not only established from greeting or
chatting, but also by engaging with each other. That’s
how we want to build. Through social media platforms,
we believe we can make an engaging relationship
between your brand and your consumer

107. BRAND STORYTELLING
Today, the only messages anyone will see and hear are
the messages they choose to see and hear. We’re living
in an opt-in culture. The only way to get positive
attention in this environment is by creating great media
— desired content that is relevant, informing,
entertaining, and on-brand. And that’s exactly what we
do. BountyFavor connects brands to customers by
telling engaging, valuable and aspirational stories that
audiences actually want to hear.

108. CREATIVE CONTENT CREATION
we create content that speaks to people, not at them.
our corporate culture to have a good process of
brainstorming make us always thrive for making a
great marketing by thinking like this: “great marketing
it doesn’t feels like marketing”. Our content creation
can produce any kind format, such as videos, design,
images, articles, music and other creative form.

109. DIGITAL MEDIA PLANNING & BUYING
Cross-media marketing is one of the most effective tools in
the arsenal of any successful company. The advent and
integration of the media into such cross-media marketing is
now considered to be an unbeatable combination. When
you need to ensure your messages and brand propositions
reach your target audiences, Bounty Favor digital media
planning and buying services will ensure that you develop a
strong & well recognized digital presence.

110. BUSINESS TRANSFORMATION & DIGITAL INNOVATION CONSULTING
We ideate, design and deliver digital products and services that improve
people lives. Our multidisciplinary will deliver a cohesive blueprint that will
satisfy audience needs and surpass business goal. We accelerate our client’s
innovation advantage through an entrepreneurial mindset. Combining the
speed, agility, perspective and creativity of a start-up with best practice
delivery capability, we help our clients to unlock new opportunity streams
and increase their relevance for a next generation of customers.

111. TELL YOUR BRAND STORIES, GROW BUSINESSES AND MAKE PEOPLE’S LIVES BETTER.
For further information please visit our website
www.bountyfavor.com