The branch manager at Adidas is requesting a new staff to open an outlet in Karachi to better serve customers and maintain the brand's reputation, as the current Clifton outlet is not meeting customer needs. Specifically, the memo seeks motivated, organized and educated staff with some sports knowledge who can convey the company's mission of "For the Love of Sport" through strong communication skills to satisfy customers and keep the brand competitive.

1. Adidas
Sun Sports - D-11, Commercial Area,
Block-5, Clifton, Karachi.
MEMO
To: Muhammad Adeel, Team Coordinator
From: Aroosa , Branch Manager
Date: December 7, 2015
Subject: Need a staff to open new outlet
I need new staff to open new outlet at Karachi branch. The outlet which is currently
working in Clifton, Karachi is not fulfilling the customer’s needs. Opening a new Karachi
branch needs to hire the motivated, well organized and educated staff with little knowledge
of Sports as our brand motive is “For the Love of Sport”. Staff should convey this message
to the customers through their strong communication skills.
Because doing this we can maintain our Brand’s name high among the competitors and can
satisfy our customers according to their expectations from the Brand.