Lindsay Manfredi's company Linzstar Inc is an interactive marketing firm that helps small and medium businesses improve their social media strategies. The presentation covers the growth of major social networks like Facebook, Twitter, YouTube, Google+, and LinkedIn. It discusses whether businesses should have separate business and personal social media profiles. The presentation emphasizes that blogging is important for search engine results and that social media is personal so users should avoid posting anything unprofessional or inappropriate that could damage their reputation or career prospects. It encourages open discussion and asks for any questions.

1. CONNECTING YOUR
BUSINESS SOCIALLY
Blogging, Social, and Everything Else

2. My Company Overview
Linzstar Inc is an interactive marketing firm
specializing in social media strategy,
management, and solutions that assists small
and medium sized companies, not-for-profit
organizations, and start-up enterprises in order
to create deep, meaningful, and sustainable
customer connections to increase brand
awareness, deepen loyalty and retention, and
drive earnings.
@lindsaymanfredi - Twitter
Facebook.com/lindsaymanfredi
Linkedin.com/in/lindsaymanfredi
Lindsay@linzstar.com

3. What We’re Covering Today
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Social Media Impact
Carts &Horses
Time Management
Rules of Engagement
*Naughty Vs Nice
*Personal Behavior
Open Discussion

5. The Growth - Facebook
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Daily active users have reached 665 million
Monthly active users have passed 1.1 billion
for the first time
751 million mobile users access Facebook
every month
Mobile only active users total 189 million
Mobile now generates 30% of its ad revenue
up from 23% at the end of 2012
Source: GlobalWebIndexStudy

6. Twitter
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44% growth from June 2012 to March 2013
288 million monthly active users
That means that 21% of the world’s internet
population are using Twitter every month
Twitter’s fastest growing age demographic is
55 to 64 year olds, registering an increase in
active users of 79%
Source: GlobalWebIndexStudy

7. YouTube
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1 billion unique monthly visitors
6 billion hours of videos are watched every
month
This means that 50% more hours of video are
watched in March 2013 compared to last
August when it was 4 billion hours a month
and last May when it was 3 billion.
YouTube reaches more U.S. adults ages 18-34
than any cable network
Source:
GlobalWebIndexStudy

8. Google+
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Google+ is making an impact on the social
media universe and is now the second largest
social network.
359 million monthly active users according to a
GlobalWebIndex study
Its active users base grew by 33% from June
2012 through to March 2013
Source:
GlobalWebIndexStudy

9. LinkedIn
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Over 200 million users
2 new users join it every second
64% of users are outside the USA
Source: Visual.ly

10. Business or Personal?
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Business IS personal
Small Businesses – Twitter, Facebook,
LinkedIn, Google+
Should it be under my business or me?
*Company Page
*Personal Page
*Content Sharing Within

11. Blogging – Carts & Horses
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Blogging equates to search results. Period.
Your blogs are a little slice of YOU, YOUR
BUSINESS, YOUR EVERYTHING.

12. Rules of Engagement

13. Personal Behavior
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Don’t post anything you wouldn’t want clients,
a boss, your or your family to see. Period.
Encourage your team to do the same.

14. Personal Behavior
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Nearly two in five companies go to social
networking sites to look for candidates
65% - Whether look to see if candidates
conduct themselves professionally
Nearly half of hirers that research applicants
on social have rejected the because he or she
posted provocative or inappropriate photos or
info
33% of these hirers rejected a prospect
because they bad-mouthed a prior employer.

15. Questions?