This document discusses the importance and growth of social media. It notes that while people are exposed to thousands of advertisements per day, they are much more likely to trust recommendations from other consumers found on social media. The document highlights statistics on the large user bases of major social media platforms like Facebook and LinkedIn. It argues that social media can help businesses increase customer loyalty, credibility, website traffic and revenues by connecting with current and potential customers. It pitches social media marketing services to help businesses effectively utilize social media.