SBIR/STTR Program By: William A. Price Attorney at Law www.growthlaw.com 1-800-630-4780
Open/Released Solicitations Program Release Dates Accepts Proposals Closing Dates DOT  SBIR 4 Apr 2011 4 Apr 2011 13 Jun 2011 EPA 15 Mar 2011 15 Mar 2011 3 May 2011 NSF  SBIR 7 Mar 2011 10 May 2011 10 Jun 2011 DoD STTR  2011.A 27 Jan 2011 28 Feb 2011 30 Mar 2011 HHS/NIH SBIR/STTR  (Grants) Non-AIDS Related Topics PHS 2011-2 Omnibus 24 Jan 2011   5 Mar 2011  5 Apr  2011 5 Aug  2011 5 Dec  2011
HHS/NIH SBIR/STTR  (Grants) AIDS Related Topics Only PHS 2011-2 Omnibus 24 Jan 2011   5 Mar 2011  7 May  2011 7 Sep  2011 7 Jan  2012 NIH SBIR/STTR Special Funding The NIH frequently offers special SBIR/STTR grant opportunities that are not part of their regular omnibus SBIR soliciation. View New & Current NIH SBIR RFAs & PAs
Future Solicitations ** dates are subject to change gray cells denote estimated dates Release dates after May 31, 2011 are subject to SBIR Reauthorization Program Release Dates Accepts Proposals Closing Dates DoD SBIR 2011.2 26 Apr 2011 26 May 2011 to 29 Jun 2011 DoD SBIR 2011.3 28 Jul 2011 29 Aug 2011 to 28 Sep 2011 DoD STTR 2011.B 28 Jul 2011 29 Aug 2011 to 28 Sep 2011
SBIR vs STTR SBIR: 2% of all R&D Funds Small Business applicant, US  owned STTR: 0.5% of all R&D Funds Small Business  Applicant Partners With University Applicant, Uses Professor/Students
Know Your Customer Clout And Knowledge Wins These Contests DOD: Generals and program officers NIH: Doctors on your advisory panel NSF: Scientists in the Research Field DARPA: Advanced Research Professionals
Agency Links Dept. of Agriculture: USDA SBIR Home Page Dept. of Commerce: DOC-NOAA SBIR Pagese Technical Information Center MDA SBIR Program Home Page DTRA-Defense Threat Reduction Agency Navy SBIR/STTR NGA-National Geospatial Intelligence AgencyR Chem-Bio Defense (CBD) DARPA
More SBIR Agencies, 2011 FY SOCOM-Special Operations CommandDOC-NIST Home Page DOD SBIR Home Page Air Force SBIR/STTR Army SBIR/STTR
Agency Totals 11 SBIR Agencies 5 STTR Agencies, $2 billion grants for FY  2010
Phases And Grants Phase I: Proof of Concept: up to $100k Phase II: Proof of use to sponsoring agency: builds prototype: up to $750k Phase III: Commercialization: Unlimited public, no private except for R&D
Your Proposal May Be Toast 700-850 Proposals/Solicitation (1500 last time) 15-20% of Phase I proposals funded 40% of Phase II proposals funded: 20% of these get Phase IIB extensions and supplements to research
Remember, Cronies Win Find Federal Lab Researchers/needs Find SBIR review panel members Find sponsoring agency retirees/major contractors who need subcontractors
Grant Writing Help Many Agencies Have Tutorials Many Grant Writing Contractors Many University Sponsored Research  Officers Can Do Budgets
NSF Suggestions Proposal = Framework for Value Creation The Market:  What is the gap  or unserved need in the market? What is the  size of the servable market segment? Customer Benefits: What are the specific/quantifiable benefits for the customers, if the gap/need is filled?
Your Solution What is your solution to fill the gap/need? What is the underlying science? What aspects are of high technical risk? What are the quantitative success metrics? Do you have preliminary data to indicate promise?
Your Path To Market How is your solution better than the competition? How will you make money by delivering the solution? What will the commercialization pathway look like?
Your New Venture How will you undertake the venture? How will you finance the venture? How will you attract funding beyond SBIR/STTR funding? Why is your team the most qualified technical AND business wise to undertake this venture?
Alternative Sources of Funds Purchase Order Financing (Domestic):  3%/month, up to cost of inventory Purchase Order Financing (International): SBA Guarantee, up to 6 months funded, SBA loan rates (2% over prime) Accounts Receivable Financing: 80% or so fundable, 3%/month cost of funds
Biggest Key To Success Get A Customer!
Possible Customers Sponsoring Agencies (EG Navy Surface Systems) Major Component Contractors (after you get some grants, they could buy your company, before, you could be a subcontractor) Private Industry That Needs A Widget
When Should I Use VC Money? Juice Loan Rates (10x/2 years payoff) No repayment – they own you So do if you need to sell to the  whole world, and already have  $1 million in sales But wait: if you have that, who needs them?
Answer Use VC's who have customer contacts Use VC's who have P/E affiliations Use VC's to hire big teams fast, where partnering can't acquire talent
Alpha To Beta To Funding SELL IT YOURSELF! Step One: One or Two Credible Alpha Sites (Customer evangelists – they get it free!) Step Two: Five $50,000 sales or relationships (1,000 calls =100 meetings=5 sales. You can do this in a year.)  Result: $1.25 million in sales = Bankable

SBIR Grants

  • 1.
    SBIR/STTR Program By:William A. Price Attorney at Law www.growthlaw.com 1-800-630-4780
  • 2.
    Open/Released Solicitations ProgramRelease Dates Accepts Proposals Closing Dates DOT SBIR 4 Apr 2011 4 Apr 2011 13 Jun 2011 EPA 15 Mar 2011 15 Mar 2011 3 May 2011 NSF SBIR 7 Mar 2011 10 May 2011 10 Jun 2011 DoD STTR 2011.A 27 Jan 2011 28 Feb 2011 30 Mar 2011 HHS/NIH SBIR/STTR (Grants) Non-AIDS Related Topics PHS 2011-2 Omnibus 24 Jan 2011 5 Mar 2011 5 Apr 2011 5 Aug 2011 5 Dec 2011
  • 3.
    HHS/NIH SBIR/STTR (Grants) AIDS Related Topics Only PHS 2011-2 Omnibus 24 Jan 2011 5 Mar 2011 7 May 2011 7 Sep 2011 7 Jan 2012 NIH SBIR/STTR Special Funding The NIH frequently offers special SBIR/STTR grant opportunities that are not part of their regular omnibus SBIR soliciation. View New & Current NIH SBIR RFAs & PAs
  • 4.
    Future Solicitations **dates are subject to change gray cells denote estimated dates Release dates after May 31, 2011 are subject to SBIR Reauthorization Program Release Dates Accepts Proposals Closing Dates DoD SBIR 2011.2 26 Apr 2011 26 May 2011 to 29 Jun 2011 DoD SBIR 2011.3 28 Jul 2011 29 Aug 2011 to 28 Sep 2011 DoD STTR 2011.B 28 Jul 2011 29 Aug 2011 to 28 Sep 2011
  • 5.
    SBIR vs STTRSBIR: 2% of all R&D Funds Small Business applicant, US owned STTR: 0.5% of all R&D Funds Small Business Applicant Partners With University Applicant, Uses Professor/Students
  • 6.
    Know Your CustomerClout And Knowledge Wins These Contests DOD: Generals and program officers NIH: Doctors on your advisory panel NSF: Scientists in the Research Field DARPA: Advanced Research Professionals
  • 7.
    Agency Links Dept.of Agriculture: USDA SBIR Home Page Dept. of Commerce: DOC-NOAA SBIR Pagese Technical Information Center MDA SBIR Program Home Page DTRA-Defense Threat Reduction Agency Navy SBIR/STTR NGA-National Geospatial Intelligence AgencyR Chem-Bio Defense (CBD) DARPA
  • 8.
    More SBIR Agencies,2011 FY SOCOM-Special Operations CommandDOC-NIST Home Page DOD SBIR Home Page Air Force SBIR/STTR Army SBIR/STTR
  • 9.
    Agency Totals 11SBIR Agencies 5 STTR Agencies, $2 billion grants for FY 2010
  • 10.
    Phases And GrantsPhase I: Proof of Concept: up to $100k Phase II: Proof of use to sponsoring agency: builds prototype: up to $750k Phase III: Commercialization: Unlimited public, no private except for R&D
  • 11.
    Your Proposal MayBe Toast 700-850 Proposals/Solicitation (1500 last time) 15-20% of Phase I proposals funded 40% of Phase II proposals funded: 20% of these get Phase IIB extensions and supplements to research
  • 12.
    Remember, Cronies WinFind Federal Lab Researchers/needs Find SBIR review panel members Find sponsoring agency retirees/major contractors who need subcontractors
  • 13.
    Grant Writing HelpMany Agencies Have Tutorials Many Grant Writing Contractors Many University Sponsored Research Officers Can Do Budgets
  • 14.
    NSF Suggestions Proposal= Framework for Value Creation The Market: What is the gap or unserved need in the market? What is the size of the servable market segment? Customer Benefits: What are the specific/quantifiable benefits for the customers, if the gap/need is filled?
  • 15.
    Your Solution Whatis your solution to fill the gap/need? What is the underlying science? What aspects are of high technical risk? What are the quantitative success metrics? Do you have preliminary data to indicate promise?
  • 16.
    Your Path ToMarket How is your solution better than the competition? How will you make money by delivering the solution? What will the commercialization pathway look like?
  • 17.
    Your New VentureHow will you undertake the venture? How will you finance the venture? How will you attract funding beyond SBIR/STTR funding? Why is your team the most qualified technical AND business wise to undertake this venture?
  • 18.
    Alternative Sources ofFunds Purchase Order Financing (Domestic): 3%/month, up to cost of inventory Purchase Order Financing (International): SBA Guarantee, up to 6 months funded, SBA loan rates (2% over prime) Accounts Receivable Financing: 80% or so fundable, 3%/month cost of funds
  • 19.
    Biggest Key ToSuccess Get A Customer!
  • 20.
    Possible Customers SponsoringAgencies (EG Navy Surface Systems) Major Component Contractors (after you get some grants, they could buy your company, before, you could be a subcontractor) Private Industry That Needs A Widget
  • 21.
    When Should IUse VC Money? Juice Loan Rates (10x/2 years payoff) No repayment – they own you So do if you need to sell to the whole world, and already have $1 million in sales But wait: if you have that, who needs them?
  • 22.
    Answer Use VC'swho have customer contacts Use VC's who have P/E affiliations Use VC's to hire big teams fast, where partnering can't acquire talent
  • 23.
    Alpha To BetaTo Funding SELL IT YOURSELF! Step One: One or Two Credible Alpha Sites (Customer evangelists – they get it free!) Step Two: Five $50,000 sales or relationships (1,000 calls =100 meetings=5 sales. You can do this in a year.) Result: $1.25 million in sales = Bankable