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Health Tech End User Presentation- Presto, myHalo, Sonamba, Medipendant
1. This Presentation is brought to you by an Authorized Partner of HealthTech Marketing Group
2. HealthTech provides technologies for Aging in place that depends heavily on connected relationships Seniors Service Providers Family & Caregivers
3. Four technology categories for aging in place Communication & Engagement Home Safety & Security Email Videophone Mobile Phone Computer Security PERS Home Monitoring Health & Wellness Learning & Contribution Telehealth Medication Dispensing & Reminders Disease Management Fitness Networking Legacy Education & Learning
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5. HealthTech kicked off Halo Monitoring in February, 2010, and has added four complimentary solutions since then
6. HealthTech’s marketing experts considered various trends of seniors, caregivers, baby boomers, and the widespread growth of people using technology in their daily lives
7. HealthTech’s research team identifies “Best in Breed” technology geared to a senior’s desire to stay at home and makes it easier for the caregiver’s plight to help them do so safely and stay socially connected
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9. Seniors Stats There are more than 39,500,000 seniors today age 65 and over Source: US Census Bureau, Population Division, June 10, 2010 As of Jan 1, 2011, the oldest baby boomers start turning 65 at a rate of 10,000 per day, and will continue for the next 19 years By 2030 The +65 population will reach an estimated 74,000,000
10. The Boomers Baby Boomers, born between 1946 and 1964, make up about 26.1% of the U.S. population, or an estimated 78 million people According to “Selling to Seniors,” a monthly marketing report, people 50 and over… control 77 percent of all financial assets in the United States account for more than 50 percent of discretionary spending power – 2.5 times the average per capita The Baby Boomer generation is not only tech savvy; they brought the digital age to us all Bill Gates, of Microsoft, is a Baby Boomer
11. Caregivers 34 million adults (16% of population) provide care to adults 50+ years 47 is the average age of a family caregiver of those caring for someone aged 50+ 63 is the average age of an elderly caregiver of those caring for someone aged 65+ 5.8 - 7.0 million people (family, friends and neighbors) provide care to persons 65+ who need assistance with everyday activities Unpaid family caregivers will likely continue to be the largest source of long-term care services in the U.S. and are estimated to reach 37 million caregivers by 2050, an increase of 85% from 2000
12. Current Product Line Halo Monitoring – advanced fall detection and personal monitoring Medi-Pendant – senior medical alarm with two-way communication A&D Medical – telemedicine devices for in home patient care - blood pressure reader and weight scale Presto – computer-less e-mail communication system for seniors Sonamba – wellbeing monitoring system for independent seniors
14. Seniors & Falling Unintentional falls were the #1 reason seniors visited the emergency room Centers for Disease Control, 2006 30,000 Americans over the age of 65 are seriously injured by falling, and nearly 250 die from their injuries EACH WEEK! National Safety Council (NSC) Falling is the leading cause of injury, and the leading cause of injury-related death, for both men and women 75 and older 54 percent of all falling-related deaths of older people are caused by seniors falling down at home, and 20 percent of those fatal falls occur in residential institutions National Safety Council (NSC) 24 percent of all seniors suffering a hip fracture DIE within a year of falling, and another 50 percent never return to their prior level of mobility and independence
16. How myHalo Works PHONEorINTERNET WIRELESS NETWORK Phone Call HomeGateway HealthServer myHalo Monitor 2 3 1 Auto Alerts Personal Web Page Text Message Email
34. Sonamba Sonamba keeps seniors safe at home by keeping track of their daily activity,medication routines and appointments. It even acts as a digital photo frame. Sonamba, from pomdevices, is a Wellbeing Monitoring System for seniors living independently. Sonamba periodically sends seniors’ wellbeing status alerts to caregivers and includes senior-oriented Personal Emergency Response, Medication Reminders, Social Communications and Games. Sonamba is packaged as a user-friendly, aesthetically pleasing digital photo frame with touchscreen interface and built-in cellular connectivity. It is designed to be a part of everyday living — empowering seniors as well as their caregivers to live life on their own terms.
HealthTech was originally called Marketlink…we were a 15 year old company providing marketing and launch services for high technology startups like RIM Blackberry, Handspring/Palm, Barracuda and many more.We recognized the massive opportunity for technology in the exploding senior health care market and we created HealthTech to exploit this opportunity.We launched HealthTech with the relationship with Halo Monitoring and have added three partners since. We have several more companies planning to come on board in 2011. We have signed over 200 field agents and organizations and hope to attract more folks like yourselves over the next several quarters, focusing on aging-in-place technologies
HealthTech was originally called Marketlink…we were a 15 year old company providing marketing and launch services for high technology startups like RIM Blackberry, Handspring/Palm, Barracuda and many more.We recognized the massive opportunity for technology in the exploding senior health care market and we created HealthTech to exploit this opportunity.We launched HealthTech with the relationship with Halo Monitoring and have added three partners since. We have several more companies planning to come on board in 2011. We have signed over 200 field agents and organizations and hope to attract more folks like yourselves over the next several quarters, focusing on aging-in-place technologies
HealthTech was originally called Marketlink…we were a 15 year old company providing marketing and launch services for high technology startups like RIM Blackberry, Handspring/Palm, Barracuda and many more.We recognized the massive opportunity for technology in the exploding senior health care market and we created HealthTech to exploit this opportunity.We launched HealthTech with the relationship with Halo Monitoring and have added three partners since. We have several more companies planning to come on board in 2011. We have signed over 200 field agents and organizations and hope to attract more folks like yourselves over the next several quarters, focusing on aging-in-place technologies
HealthTech’s charter is to capitalize on the exploding senior population, building the ultimate sales and marketing vehicle for launching aspiring technology startups in the health care space. Our solutions will compel organizations and caregivers to consider a better solution for their customers and loved ones, and provide a profitable opportunity for stakeholders. For our Partners, we offer exciting opportunities to grow your own business and the rewarding experience of helping seniors live longer.
HealthTech’s charter is to capitalize on the exploding senior population, building the ultimate sales and marketing vehicle for launching aspiring technology startups in the health care space. Our solutions will compel organizations and caregivers to consider a better solution for their customers and loved ones, and provide a profitable opportunity for stakeholders. For our Partners, we offer exciting opportunities to grow your own business and the rewarding experience of helping seniors live longer.
HealthTech was originally called Marketlink…we were a 15 year old company providing marketing and launch services for high technology startups like RIM Blackberry, Handspring/Palm, Barracuda and many more.We recognized the massive opportunity for technology in the exploding senior health care market and we created HealthTech to exploit this opportunity.We launched HealthTech with the relationship with Halo Monitoring and have added three partners since. We have several more companies planning to come on board in 2011. We have signed over 200 field agents and organizations and hope to attract more folks like yourselves over the next several quarters, focusing on aging-in-place technologies
HealthTech was originally called Marketlink…we were a 15 year old company providing marketing and launch services for high technology startups like RIM Blackberry, Handspring/Palm, Barracuda and many more.We recognized the massive opportunity for technology in the exploding senior health care market and we created HealthTech to exploit this opportunity.We launched HealthTech with the relationship with Halo Monitoring and have added three partners since. We have several more companies planning to come on board in 2011. We have signed over 200 field agents and organizations and hope to attract more folks like yourselves over the next several quarters, focusing on aging-in-place technologies
Lets talk about the solution…As a product, it’s a wireless device so whether it’s worn as a chest strap, belt clip or as an undergarment vest. This vest allows you to put the chest strap inside it for the people who don’t want to strap it on or clip it on (which is a very simple process) it can be worn as an undergarment vest. It locks right into it and touches the skin still so it has the ability to do the vitals, yet it doesn’t require that you strap it. This wireless device talks to our home gateway. The gateway comes in the box with the wireless device and so now you have a platform that is the communication medium. This is very similar to a wireless router and communicates wirelessly to this device. We have about a 300ft range between the device and the gateway. This varies by use and where it is. It is line of sight so at some point when you’re navigating around walls and so forth in a building or within a house, there are times when you’re going to have blind spots, so you need to verify that and when you become a sales agent we train you in how to check that if you’re involved in an install. The gateway speaks over the internet or through a phone line into the Halo health server, so you’ve got a phone line that plugs into the device but if they have internet, it can communicate through the internet. There is an advantage to the internet in that it communicates to the health server every five seconds, so it’s sending information and updating. The phone only communicates every six hours because it has to dial a phone call every time, so you don’t want to add that expense. It still queues up six hours worth of data and ships it but it does it every six hours. If somebody falls when they’re wearing it, it dials the phone because that’s an obvious emergency. The Halo health server is a cluster of servers that are at Halo that now take this information, interpret it and provide it to whoever needs to receive it. When you dial into the website to see what’s going on, you are dialing into the Halo health servers but when there is a problem, when there’s a fall or something for them to react, the health server then dials out based on protocol and instantly notifies the 24/7 emergency responder service (Safety Care) but it also notifies whoever else wants to be in the loop. It can be done by phone call, text message, if you have an iPhone it has an elegant fall-alert text messaging application that you download at the iTunes store and you can see what’s going on right from there. It also does it by e-mail and there is a personal web page that you can log into and see what’s going on at any given time.
The gateway is a platform, a communication platform and isn’t only for the monitoring devices. The monitoring device is the Trojan horse that allows us to get into the home, it’s the device that the family wants and is going to extend the lives of seniors and save lives. Beyond that, there is a huge market called digital home health. Digital home health is about letting people get their health services at home. Doctors don’t make house calls anymore so we need to use technology to connect them through the internet, and that’s what this technology does. It allows seniors to stay at home and not have to spend their entire retirement in the Doctors office. This technology provides blood pressure devices, glucose meters, pulse meters, weight scales and so on. Halo doesn’t make these devices but this gateway is a communication medium for these to talk. We are a bluetooth device, so all these bluetooth devices can talk to us. Bluetooth is a very low range, low power, wireless protocol, so you usually have to be within 15 feet of the device. You may be familiar with bluetooth because today’s cell phones have cordless ear pieces that use bluetooth to communicate with the phone. They’re very low power so they don’t have to be charged often, but also have a very low range. You would use these devices close to the gateway but it would allow you to take you to do so from your own home while the doctor is in his office viewing your vitals at the same time. Digital home health is the future and is going to bring down the cost of healthcare. This is what insurance companies want and we have a gateway that is the platform to all of this going forward.
HealthTech was originally called Marketlink…we were a 15 year old company providing marketing and launch services for high technology startups like RIM Blackberry, Handspring/Palm, Barracuda and many more.We recognized the massive opportunity for technology in the exploding senior health care market and we created HealthTech to exploit this opportunity.We launched HealthTech with the relationship with Halo Monitoring and have added three partners since. We have several more companies planning to come on board in 2011. We have signed over 200 field agents and organizations and hope to attract more folks like yourselves over the next several quarters, focusing on aging-in-place technologies
HealthTech was originally called Marketlink…we were a 15 year old company providing marketing and launch services for high technology startups like RIM Blackberry, Handspring/Palm, Barracuda and many more.We recognized the massive opportunity for technology in the exploding senior health care market and we created HealthTech to exploit this opportunity.We launched HealthTech with the relationship with Halo Monitoring and have added three partners since. We have several more companies planning to come on board in 2011. We have signed over 200 field agents and organizations and hope to attract more folks like yourselves over the next several quarters, focusing on aging-in-place technologies