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AdJoinAfricaPublisherAudienceMarketPlace-2016

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AdJoinAfricaPublisherAudienceMarketPlace-2016

  1. 1. 1 Private Audience Marketplace Powered by
  2. 2. 2 What is AdJoin? AdJoin is a dedicated African Private Audience Marketplace backed by global online advertising firm Rubicon Project, market- leading Data Management Platform Krux, local media buying house MaxAxion and Kagiso Media. AdJoin provides one single programmatic solution allowing advertisers access to unique audiences across an extended network of digital publications. AdJoin helps you increase your advertising revenue by repackaging your inventory into marketable audience segments.
  3. 3. 3 The Programmatic Evolution Direct Sold / Guaranteed / Reserved Indirect / Programmatic / Unreserved Programmatic Premium Ad networks aggregated inventory and sold it to advertisers. Helped publishers by selling inventory they could not sell themselves Ads sold via direct transactions between advertisers / agencies and publishers Real-time marketplaces with large pools of liquid inventory not sold directly. SSP’s have more controls for publishers to optimize yield Exclusive advertiser-to- publisher inventory relationships for programmatic purchasing within brand- safe environments
  4. 4. 4 Prioritization in the ad server Typical Publisher Premium Direct Open Programmatic Private Marketplaces ➢Prioritized Remnant ➢Repackaged Media ➢Undifferentiated media ➢Demand - Supply imbalance ➢Sponsorship ➢Custom Executions ➢Rate Card ➢High CPM & yield ➢Direct Demand ➢Guaranteed Delivery ➢Audience Targeting (AdJoin) ➢Ad Networks ➢Open Exchanges ➢Back-fill
  5. 5. 5 AdJoin Advertiser Value Proposition Reach audiences across AdJoin’s private audience marketplace Reach Connecting marketers to more relevant content Connect Target highly segmented audiences Target Leverage first and 3rd party data Data Return Better campaign ROI
  6. 6. 6 AdJoin Publisher Value Proposition AdJoin protects your premium sales offerings with the help of URL masking. Most publishers have a premium direct sales strategy typically selling inventory internally at top end rates. More often than not this accounts for a small percentage of revenue and doesn’t fill much available traffic. Inventory not sold directly is then filled via a back-fill solution often yielding low eCPMs. This accounts for the vast majority of advertising revenue. AdJoin positions itself as a 2nd tier monetization solution. Using market leading data technology, we repackage your unsold inventory into unique audience segments, increasing the value of your traffic.. Advertisers are happy to pay a higher CPM knowing they reach their desired audiences. Users are happier because they see ads that offer relevance and context. AdJoin offers a variety of solutions to optimize & increase revenue. We support Standard Display, Video, Rich Media & Native ad formats.
  7. 7. 7 Difference in Product Offerings Publisher Direct Product Offerings AdJoin Audience Product Offerings Page Takeovers Custom packages Combination of print, radio, tv, digital Content Marketing Social Media Sponsored Articles Direct deals Guaranteed inventory Guaranteed placements Audience Segments via Re-packaged unsold inventory in form of display ads (Standard Display, Mobile, Tablet, Desktop, Rich Media, Video, Native Display & Video) AdJoin is the perfect compliment & extension to your existing product offerings. Advertisers are not able to target your properties directly, but rather the audiences that sit across all the sites & apps within the AdJoin Marketplace. Now you can focus your internal sales efforts on custom executions, and let AdJoin increase your revenue & automate the distribution of display advertising.
  8. 8. 8 How it works ➢ AdJoin’s Private Audience Marketplace is integrated into Rubicon Project’s SSP (leading programmatic advertising technology) ➢ AdJoin in partnership with Krux DMP (Data Management Platform) builds out audience segments by collecting audience data from publishers within AdJoin’s Audience Marketplace. ➢ AdJoin’s Private Audience Marketplace fills the demand at scale by allowing strategic sales partners to sell the audience segments within AdJoin at a fixed rate. ➢ AdJoin provides ad monetization and optimization strategies including but not limited to: • Ad placements • Supported ad formats – rich media, video, native, standard display • Yield management • Back-fill ad solutions • Quality control of advertising within AdJoin’s Marketplace. ➢ URLs are masked to protect publishers’ premium sales offerings
  9. 9. 9 How it’s Done 3rd party data extrapolation
  10. 10. 10 Example Audience Segments Women 25-35, Social Butterflies, High income earners. Segments are combined for more granular targeting: Men 18-25, Sports Enthusiast, known Gadget Lovers.
  11. 11. 11 Rubicon Project & Krux Publishing Partners
  12. 12. 12 Thank You Amanda Louw Head of Publisher Relations amanda@adjoin.media AdJoin.Media

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