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What is AdJoin?
AdJoin is a dedicated African Private Audience Marketplace
backed by global online advertising firm Rubicon Project, market-
leading Data Management Platform Krux, local media buying
house MaxAxion and Kagiso Media.
AdJoin provides one single programmatic solution allowing
advertisers access to unique audiences across an extended
network of digital publications.
AdJoin helps you increase your advertising revenue by
repackaging your inventory into marketable audience segments.
The Programmatic Evolution
Direct Sold /
Indirect / Programmatic
/ Unreserved Programmatic Premium
Ad networks aggregated
inventory and sold it to
publishers by selling
inventory they could not
Ads sold via direct
advertisers / agencies
large pools of
liquid inventory not
sold directly. SSP’s
have more controls
for publishers to
purchasing within brand-
Prioritization in the ad server
➢Demand - Supply imbalance
➢High CPM & yield
AdJoin Advertiser Value Proposition
Reach audiences across AdJoin’s
private audience marketplace
Connecting marketers to more
Target highly segmented
Leverage first and 3rd party
Better campaign ROI
AdJoin Publisher Value Proposition
AdJoin protects your premium sales offerings with the help of URL masking.
Most publishers have a premium direct sales strategy typically selling inventory internally at top end rates. More
often than not this accounts for a small percentage of revenue and doesn’t fill much available traffic.
Inventory not sold directly is then filled via a back-fill solution often yielding low eCPMs. This accounts for the
vast majority of advertising revenue.
AdJoin positions itself as a 2nd tier monetization solution. Using market leading data technology,
we repackage your unsold inventory into unique audience segments, increasing the value of your
Advertisers are happy to pay a higher CPM knowing they reach their desired audiences.
Users are happier because they see ads that offer relevance and context.
AdJoin offers a variety of solutions to optimize & increase revenue.
We support Standard Display, Video, Rich Media & Native ad formats.
Difference in Product Offerings
Publisher Direct Product Offerings AdJoin Audience Product Offerings
Combination of print, radio, tv, digital
Audience Segments via Re-packaged unsold inventory
in form of display ads
(Standard Display, Mobile, Tablet, Desktop, Rich
Media, Video, Native Display & Video)
AdJoin is the perfect compliment & extension to your existing product offerings.
Advertisers are not able to target your properties directly, but rather the audiences that sit across all
the sites & apps within the AdJoin Marketplace.
Now you can focus your internal sales efforts on custom executions, and let AdJoin increase your
revenue & automate the distribution of display advertising.
How it works
➢ AdJoin’s Private Audience Marketplace is integrated into Rubicon Project’s SSP (leading programmatic
➢ AdJoin in partnership with Krux DMP (Data Management Platform) builds out audience segments by
collecting audience data from publishers within AdJoin’s Audience Marketplace.
➢ AdJoin’s Private Audience Marketplace fills the demand at scale by allowing strategic sales partners to sell the
audience segments within AdJoin at a fixed rate.
➢ AdJoin provides ad monetization and optimization strategies including but not limited to:
• Ad placements
• Supported ad formats – rich media, video, native, standard display
• Yield management
• Back-fill ad solutions
• Quality control of advertising within AdJoin’s Marketplace.
➢ URLs are masked to protect publishers’ premium sales offerings
How it’s Done
3rd party data
Example Audience Segments
Women 25-35, Social Butterflies, High income earners.
Segments are combined for more granular targeting:
Men 18-25, Sports Enthusiast, known Gadget Lovers.
Rubicon Project & Krux Publishing Partners
Head of Publisher Relations