New Interactive Advertising for Automotive Industry

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Search&Display is unique and patented technology that integrates new and pre-owned inventory from the dealership

A Search&Display campaign features actual real time lot inventory and allows users to select their individual choice of car, link to the VDP (Vehilce Detail Page), inside the ad unit, before clicking thorugh to the selected car landing page on the dealership site.

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New Interactive Advertising for Automotive Industry

  1. 1. New Interactive Advertising
  2. 2. Market Projections Ad Spend: 2016 ( in $Billions) BANNERSDISPLAYSEARCH MOBILE $24.4 $25.2 $2.9 $36.9 Confidential: Do Not Distribute
  3. 3. $12 billion Insurance $15.3 billion $7.39 billion $9.1 billion $1.43 billion $1.0 billion $4.39 billion $1.2 billion $2.11 billion AUTOMOTIVE Real Time Inventory Opportunities (and their 2013 Ad Budgets) Targeted Advertising Categories Confidential: Do Not Distribute
  4. 4. In the Automotive AD Jungle, how do we make Display advertising more effective ?
  5. 5. Problem: Display advertising performance and ROI is in freefall and continues to decline Nearly two-thirds of all consumers resist clicking on ads which force them to leave the page Engagement rates are at a new low If consumers aren’t expected to click, why is click through so widely used as a performance metric for display ads? Advertisers want to buy audience, not just inventory Sources: eMarketer, Comscore (2013) Confidential: Do Not Distribute Search&Display. A disruptive new digital advertising technology that enables consumers to search data-driven content in real time within display. Search & Display Delivers: Solution: INCREASED ENGAGEMENT ENHANCED RELEVANCY AUGMENTED TIME SPENT
  6. 6. We know… “Deep Linking” to VDP (Detail Pages ) Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement Len Short, Lotlinx Founder January 25, 2014 And in the Automotive world that…… Engagement is the new ROI "Consumers who "dwell," or linger on ads, are more likely to convert from lookers into buyers. They not only increase the time spent with the creative piece, but conduct more brand-related searches on engines and continually return to the company's Web site" Eyeblaster, Microsoft Advertising and Comscore.
  7. 7. How does Glenmore Audi enable users to link to (VDP) Vehicle Detail Pages with Search&Display ?New Search&Display campaign integrates new and pre-owned inventory from the Glenmore Audi lot. The campaign features actual real time lot inventory and allows users to select their individual choice of car, link to the VDP ( Vehicle Detail Page), inside the ad unit, before clicking through to the selected car landing page on the Glenmore Audi site. Click here to view demo ad
  8. 8. How does Midtown Volkswagen enable users to link to (VDP) Vehicle Detail Pages with Search&Display ?New Search&Display campaign integrates new and pre-owned inventory. from Midtown Volkswagen Unlike so much online marketing platforms today, Search&Display is not just another rich media ad. It's an opportunity to have a real time truly one2one conversation with consumers - a search dialogue. Through the use of seamless development, we help auto dealers integrate all their inventory into their Display Advertising campaigns and allow marketers capture a complete real time measurement of users’ activity and search intent. The Midtown Volkswagen campaign features actual real time new and used inventory and allows users to select their individual choice of car, link to the VDP ( Vehicle Detail Page), inside the ad unit, before clicking through to the selected car landing page on the Midtown Volkswagen site.
  9. 9. How does the Humberview Group of 24 Dealers enable buyers to link to (VDP) Vehicle Detail Pages with Search&Display ? New Search&Display campaign integrates pre-owned inventory. from each lot for 24 Dealers. Search&Display outperforms Rich Media by enabling users to not only interact with the marketing message, the user can search the dealer’s inventory, which significantly increases relevancy and recall. When all of these effects are combined, the result is an increase in clicks and conversions, as compared to Standard Rich Media Creative. The campaign features actual real time lot inventory from 24 Dealers and allows users to select their individual choice of car, link to the VDP ( Vehicle Detail Page), inside the ad unit, before clicking through to the selected car landing page on a dynamic dealer site .
  10. 10. Humberview Results Confidential: Do Not Distribute
  11. 11. Measuring interaction with Search&Display Analytics engine The Analyzer, provides a real time insight into the user’s engagement, behavior and intent, plus valuable data analysis on views, IP addresses and time spent exceeding industry standards.   •Real Time Impressions •Real Time Click Throughs •In ad inventory Views •Product/Brand Engagement •Real Time Most Popular Performance •Real Time Analysis of Time Spent •In ad unit audience behavior Confidential: Do Not Distribute The Analyzer
  12. 12. Dynamic across all Devices and Browsers Inoventiv’s Search inside Display technology is very, very sticky, and also provides advertisers with the real time metrics which document an ad’s success on any device! Confidential: Do Not Distribute
  13. 13. What makes Search&Display unique ? Confidential: Do Not Distribute Dramatically increases engagement time– a huge increase in the time spent interacting with the ad Click thru rates of over 7 times more than standard ads – because the user chooses the content of the ad the are more likely to find what they are looking for and therefore click thru to vehicle details pages One creative execution provides infinite merchandising opportunities as a dealer can link to new and used inventory in same ad More vehicles viewed as consumers can conduct multiple searches Cost effective as cost per click is over 10 times lower than standard formats.
  14. 14. Award Winning Technology Inoventiv’s Search&Display technology has won the IAC award for best online ad 2 years running for its innovative and amazingly successful ads Confidential: Do Not Distribute “Search and Display enhances the consumers shopping allowing the customer to search for what’s real and what’s available NOW. We LOVE it.” Shelly Hebert, Business Development & Marketing Manager Glenmore Audi
  15. 15. For more information please take a look at our website www.inoventivcorp.com or contact: David Bayliss Business Development Director Tel: 289 649 1133 Cell: 289 339 4043 david@inoventiv.com

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